Ellyn Raftery's guest appearances

Ellyn Raftery

Tearsheet Podcast: The Business of Finance

Marketing Trends

Bill Barhydt

Brian Murphy

Steve Robinson

Bill Walsh

Kai Wright

Chris Hutchins

Patrick Smith

Tom Roberts

Mike Kane

Immad Akhund

Jason Brown

Karen Wickre

Grant Johnson

Stu Heinecke

Brian Rothenberg

OwlTail

Ellyn Raftery didn’t set out to be a marketer. In fact, her strongest desire was to pursue a career in design and fashion. But a conversation with a professor in college changed everything. Today, Ellyn serves as the Chief Marketing and Communications Officer for FIS, a company with an emphasis on advancing the way the world pays, banks and invests. Ellyn joined Marketing Trends to discuss a range of topics, including growth marketing, understanding your clients, and why the language you use is key.Key Takeaways Adapt your language to the clients. If you’re working in a B2B setting, make sure the jargon you use matches the style of the conversationGrowth data needs to be at the forefront for all CMOs. Have an experienced team that can dive into the data that can create opportunities for the organizationThink through the lens of the client. Identify their needs, understand their pain points and then work to solve those issues ---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

<a href="https://www.linkedin.com/in/ellyn-raftery/" rel="nofollow" target="_blank">Ellyn Raftery</a> didn’t set out to be a marketer. In fact, her strongest desire was to pursue a career in design and fashion. But a conversation with a professor in college changed everything. Today, Ellyn serves as the Chief Marketing and Communications Officer for <a href="https://www.fisglobal.com/" rel="nofollow" target="_blank">FIS</a>, a company with an emphasis on advancing the way the world pays, banks and invests. Ellyn joined Marketing Trends to discuss a range of topics, including growth marketing, understanding your clients, and why the language you use is key.Key Takeaways <ul><li>Adapt your language to the clients. If you’re working in a B2B setting, make sure the jargon you use matches the style of the conversation</li><li>Growth data needs to be at the forefront for all CMOs. Have an experienced team that can dive into the data that can create opportunities for the organization</li><li>Think through the lens of the client. Identify their needs, understand their pain points and then work to solve those issues</li></ul> ---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at <a href="https://sforce.co/3BJeew7" rel="nofollow" target="_blank">salesforce.com/marketing</a>. To learn more or subscribe to our weekly newsletter, visit <a href="https://marketingtrends.com/" rel="nofollow" target="_blank">MarketingTrends.com</a>.

Understanding Your Clients with FIS’ Chief Marketing and Communications Officer, Ellyn Raftery

Welcome to the Tearsheet Podcast. I'm Zack Miller.Steering the marketing and strategy for one of the largest brands in financial technology is no small feat. Today's guest is Ellyn Raftery, chief marketing and strategy officer for FIS. She's spent a big part of her career running professional services marketing and we talk about the special attention and skillsets financial services marketing requires.We also talk about her vision for a 50 year old brand and what attributes and messaging she uses. Lastly, FIS has been doing a lot of work around UI/UX, and in our discussion of that, we tackle the evolution of financial services marketing as a whole.Ellyn Raftery is my guest today on the Tearsheet Podcast.

Welcome to the Tearsheet Podcast. I'm Zack Miller. Steering the marketing and strategy for one of the largest brands in financial technology is no small feat. Today's guest is Ellyn Raftery, chief marketing and strategy officer for FIS. She's spent a big part of her career running professional services marketing and we talk about the special attention and skillsets financial services marketing requires. We also talk about her vision for a 50 year old brand and what attributes and messaging she uses. Lastly, FIS has been doing a lot of work around UI/UX, and in our discussion of that, we tackle the evolution of financial services marketing as a whole. Ellyn Raftery is my guest today on the Tearsheet Podcast.

FIS' Ellyn Raftery on the evolution of financial services marketing