Johna Burke_Women's guest appearances

Johna Burke_Women

Women in PR

Ana Adi

PR_with Ana Adi_teaser

Kristin Demetrious_Women

Rachel Royall_Women

Monika Schaller_Women

Erica Ciszek_Women

Marian Salzman

Anne Gregory_Women

Katja Bott_Women

OwlTail

Are you still using AVEs, advertising value equivalent, to report your PR success? That’s bad, really bad. There are ways in which public relations contribution to the organizational success can be assessed and that requires long term measurement and evaluation. AI and machine learning can help here with the day to day numbers, but the overall picture and the responsibility of tracking and reporting that stays with PR. Which is why critical thinking and solid research skills are the solutions. So, here it is, measurement and evaluation: our topic this week. Our guest: Johna Burke, the Global Managing Director of AMEC, the International Association for Measurement and Evaluation of Communication. An American that carries always a book in her bag, Johna choose PR because it was fun. Now, more than 25 years later, she’s often traveling to remind practitioners that fun and measurement and evaluation go together.

Are you still using AVEs, advertising value equivalent, to report your PR success? That’s bad, really bad. There are ways in which public relations contribution to the organizational success can be assessed and that requires long term measurement and evaluation. AI and machine learning can help here with the day to day numbers, but the overall picture and the responsibility of tracking and reporting that stays with PR. Which is why critical thinking and solid research skills are the solutions. <br><br>So, here it is, measurement and evaluation: our topic this week. Our guest: Johna Burke, the Global Managing Director of AMEC, the International Association for Measurement and Evaluation of Communication. An American that carries always a book in her bag, Johna choose PR because it was fun. Now, more than 25 years later, she’s often traveling to remind practitioners that fun and measurement and evaluation go together.

#9 Johna Burke_Women in PR with Ana Adi