Dorian Pieracci's guest appearances

Dorian Pieracci

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Ben Shapiro

Bill Johnson

Sam Houston

Jeffrey Gitomer

David Young

Randy Cohen

John Ruhlin

James Madison

John Shumate

John Collins

Jesse Cole

Jim Kean

Kevin Kulp

John Barrows

Max Altschuler

OwlTail

Sports marketing has transformed from a simple signage solution to an analytical data dump. But what data is worthy of inclusion? Dorian Pieracci breaks down several of the current solutions out there to ensure that an ROI is feasible given the structure of the current B2B and B2C marketplace in sports. Pieracci examines how businesses are starting to think about team sponsorship involvement, as well as their apprehensions about not being a dominate market partner with a team. This discussion then transitions to the secondary market, and how under-utilized it is with ticket systems and sales practices that have been from the last century, or as Pieracci defines it, pre-Internet. Twitter: @Dorian_Pieracci

<p>Sports marketing has transformed from a simple signage solution to an analytical data dump. But what data is worthy of inclusion? Dorian Pieracci breaks down several of the current solutions out there to ensure that an ROI is feasible given the structure of the current B2B and B2C marketplace in sports. Pieracci examines how businesses are starting to think about team sponsorship involvement, as well as their apprehensions about not being a dominate market partner with a team. This discussion then transitions to the secondary market, and how under-utilized it is with ticket systems and sales practices that have been from the last century, or as Pieracci defines it, pre-Internet. Twitter: @Dorian_Pieracci</p>

Ep. 482 - Dorian Pieracci (Sports Marketing Consultant)