Phillip Beck's guest appearances

Phillip Beck

Asia Startup Pulse

The Negotiation

Go Dangleben Go

James Lalonde

Justin Mallen

Rui Ma

Milo Chao

Benjamin Qiu

Bertrand Schmitt

Alex Duncan

Matthew Brennan

Gen Kanai

Yossi Vardi

Mark Williams

John Pomfret

Sean Pan

Jordan Jackson

Hao Wu

OwlTail

Another great podcast with my brother Phillip Beck Follow me on Social Media ! https://twitter.com/AmeerDangleben https://www.instagram.com/ameerdangleben/ https://www.facebook.com/AmeerTDangleben https://www.tiktok.com/@ameerdangleben?lang=en https://www.linkedin.com/in/ameer-dangleben-2916251b0/--- Support this podcast: https://anchor.fm/ameerdangleben/support

Another great podcast with my brother Phillip Beck Follow me on Social Media ! <a href="https://twitter.com/AmeerDangleben" rel="nofollow" target="_blank">https://twitter.com/AmeerDangleben</a> <a href="https://www.instagram.com/ameerdangleben/" rel="nofollow" target="_blank">https://www.instagram.com/ameerdangleben/</a> <a href="https://www.facebook.com/AmeerTDangleben" rel="nofollow" target="_blank">https://www.facebook.com/AmeerTDangleben</a> <a href="https://www.tiktok.com/@ameerdangleben?lang=en" rel="nofollow" target="_blank">https://www.tiktok.com/@ameerdangleben?lang=en</a> <a href="https://www.linkedin.com/in/ameer-dangleben-2916251b0/" rel="nofollow" target="_blank">https://www.linkedin.com/in/ameer-dangleben-2916251b0/</a>--- Support this podcast: <a href="https://anchor.fm/ameerdangleben/support" rel="payment nofollow" target="_blank">https://anchor.fm/ameerdangleben/support</a>

Ep.29 Phillip Beck

Philip discusses the value of gathering data to create lookalike audiences in order to predict consumer interests and buying habits, and in the process eliminate wasteful manufacturing costs. He gives the example of the American bag brand coach, which at one time collected data from WeChat users in order to see what consumers liked and shared with friends. With that knowledge, Coach was able to build individual profiles from all of their followers, which were then consolidated and provided actionable insights for the company. This lookalike audience strategy is being used by more than 65% of Chinese brands today, and their targeting technologies continue to evolve by the day.While acknowledging that this practice of collecting consumer data is generally frowned upon in North America, then says that the Chinese market, by comparison, cares little about it. He uses this as a segway to explain that many foreign companies make the mistake of imposing their cultural norms onto whatever market they establish themselves in. Doing this is counterproductive, and makes the adoption of the foreign brand less likely. Even well-known brands are not immune to making mistakes. In fact, among the worst offenders were Versace, Dolce &amp; Gabbana, and Proctor &amp; Gamble, who all at one point made inaccurate and/or offensive statements about China in their promotional material. The Chinese market, according to Philip, will not hesitate to viciously criticize a brand, and many have already been pulled out of the market due to bad decision-making.Developing trends in the Chinese market include the online ad spend and e-commerce, the latter of which is slowly taking over as the country’s primary marketing channel. Philip notes that in China, the speed of doing business is seven times quicker than in the West. Being agile and nimble is the key to growth today. Combine that with consistent social listening (in order to create lookalike audiences) to make sure your business stays on the cutting edge.

Philip discusses the value of gathering data to create lookalike audiences in order to predict consumer interests and buying habits, and in the process eliminate wasteful manufacturing costs. He gives the example of the American bag brand coach, which at one time collected data from WeChat users in order to see what consumers liked and shared with friends. With that knowledge, Coach was able to build individual profiles from all of their followers, which were then consolidated and provided actionable insights for the company. This lookalike audience strategy is being used by more than 65% of Chinese brands today, and their targeting technologies continue to evolve by the day. While acknowledging that this practice of collecting consumer data is generally frowned upon in North America, then says that the Chinese market, by comparison, cares little about it. He uses this as a segway to explain that many foreign companies make the mistake of imposing their cultural norms onto whatever market they establish themselves in. Doing this is counterproductive, and makes the adoption of the foreign brand less likely. Even well-known brands are not immune to making mistakes. In fact, among the worst offenders were Versace, Dolce &amp; Gabbana, and Proctor &amp; Gamble, who all at one point made inaccurate and/or offensive statements about China in their promotional material. The Chinese market, according to Philip, will not hesitate to viciously criticize a brand, and many have already been pulled out of the market due to bad decision-making. Developing trends in the Chinese market include the online ad spend and e-commerce, the latter of which is slowly taking over as the country’s primary marketing channel. Philip notes that in China, the speed of doing business is seven times quicker than in the West. Being agile and nimble is the key to growth today. Combine that with consistent social listening (in order to create lookalike audiences) to make sure your business stays on the cutting edge.

Phillip Beck | Look-a-Like Data, Managing Bad PR, and Capability Mapping

Welcome to the first episode of ​The ​China​ ​Startup​ ​Pulse. ​We kicked off with a great chat with Phillip Beck, a China startup ​guru​ with over 15 years of experience running and mentoring startups in China. ​We discuss the ​startup culture in China, how ​'​entrepreneurial ​minded' ​china is​ or isn't​, ​and delve into some ​lessons ​learned ​from Phillip​'​s ​own past mistakes and missteps.​ Enjoy!

Welcome to the first episode of ​The ​China​ ​Startup​ ​Pulse. ​We kicked off with a great chat with Phillip Beck, a China startup ​guru​ with over 15 years of experience running and mentoring startups in China. ​We discuss the ​startup culture in China, how ​'​entrepreneurial ​minded' ​china is​ or isn't​, ​and delve into some ​lessons ​learned ​from Phillip​'​s ​own past mistakes and missteps.​ Enjoy!

China, Volcanos, Sharks and Startups with guest Phillip Beck