Ekaterina Howard's guest appearances

Ekaterina Howard

UI Breakfast: UI/UX Design and Product Strategy

Better Done Than Perfect

CSM Toolbox

OwlTail

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesekaterinahoward.com — Ekaterina’s consulting websiteFinding the Right Message — a book by Jennifer HaviceThe Mom Test — a book by Rob FitzpatrickHannah Shamji’s YouTube channel — customer survey teardownsCoda — a great example of homepage copyHow ClickGUARD got a 16% lift in conversions and identified its best-fit offer12 Tips on Voice of the Customer for SaaS from Ferdinand GoetzenFollow Ekaterina on YouTube, Twitter, and LinkedInSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

<p>Today we have another episode of <a href="https://userlist.com/podcast/" rel="nofollow" target="_blank">Better Done Than Perfect</a>. Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/web-copy-for-saas-with-ekaterina-howard/" rel="nofollow" target="_blank">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://ekaterinahoward.com/" rel="nofollow" target="_blank">ekaterinahoward.com</a> — Ekaterina’s consulting website</li><li><a href="https://www.amazon.com/Finding-Right-Message-Customer-Irresistible/dp/0578648725" rel="nofollow" target="_blank">Finding the Right Message</a> — a book by Jennifer Havice</li><li><a href="http://momtestbook.com/" rel="nofollow" target="_blank">The Mom Test</a> — a book by Rob Fitzpatrick</li><li><a href="https://www.youtube.com/user/hannah7861000/featured" rel="nofollow" target="_blank">Hannah Shamji’s YouTube channel</a> — customer survey teardowns</li><li><a href="https://coda.io/" rel="nofollow" target="_blank">Coda</a> — a great example of homepage copy</li><li><a href="https://ekaterinahoward.com/case-study-clickguard" rel="nofollow" target="_blank">How ClickGUARD got a 16% lift in conversions and identified its best-fit offer</a></li><li><a href="https://userlist.com/blog/voice-of-the-customer-ferdinand-goetzen/" rel="nofollow" target="_blank">12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen</a></li><li>Follow Ekaterina on <a href="https://www.youtube.com/channel/UCXuFI6hMXepbUqcaDoSlCxA/featured" rel="nofollow" target="_blank">YouTube</a>, <a href="https://twitter.com/katya_howard" rel="nofollow" target="_blank">Twitter</a>, and <a href="https://www.linkedin.com/in/ekaterinahoward/" rel="nofollow" target="_blank">LinkedIn</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets" rel="nofollow" target="_blank"> userlist.com/worksheets</a>.</p><p>Interested in sponsoring an episode? <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here’s how.</a></p>

BDTP. Web Copy for SaaS with Ekaterina Howard

Is copy more important than design for our SaaS businesses? In this episode, we talk to Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.Visit our website for the detailed episode recap with key learnings.ekaterinahoward.com — Ekaterina’s consulting websiteFinding the Right Message — a book by Jennifer HaviceThe Mom Test — a book by Rob FitzpatrickHannah Shamji’s YouTube channel — customer survey teardownsCoda — a great example of homepage copyHow ClickGUARD got a 16% lift in conversions and identified its best-fit offer12 Tips on Voice of the Customer for SaaS from Ferdinand GoetzenFollow Ekaterina on YouTube, Twitter, and LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

<p>Is copy more important than design for our SaaS businesses? In this episode, we talk to Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.</p><p><a href="https://userlist.com/podcast/web-copy-for-saas-with-ekaterina-howard/" rel="nofollow" target="_blank">Visit our website</a> for the detailed episode recap with key learnings.</p><ul><li><a href="https://ekaterinahoward.com/" rel="nofollow" target="_blank">ekaterinahoward.com</a> — Ekaterina’s consulting website</li><li><a href="https://www.amazon.com/Finding-Right-Message-Customer-Irresistible/dp/0578648725" rel="nofollow" target="_blank">Finding the Right Message</a> — a book by Jennifer Havice</li><li><a href="http://momtestbook.com/" rel="nofollow" target="_blank">The Mom Test</a> — a book by Rob Fitzpatrick</li><li><a href="https://www.youtube.com/user/hannah7861000/featured" rel="nofollow" target="_blank">Hannah Shamji’s YouTube channel</a> — customer survey teardowns</li><li><a href="https://coda.io/" rel="nofollow" target="_blank">Coda</a> — a great example of homepage copy</li><li><a href="https://ekaterinahoward.com/case-study-clickguard" rel="nofollow" target="_blank">How ClickGUARD got a 16% lift in conversions and identified its best-fit offer</a></li><li><a href="https://userlist.com/blog/voice-of-the-customer-ferdinand-goetzen/" rel="nofollow" target="_blank">12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen</a></li><li>Follow Ekaterina on <a href="https://www.youtube.com/channel/UCXuFI6hMXepbUqcaDoSlCxA/featured" rel="nofollow" target="_blank">YouTube</a>, <a href="https://twitter.com/katya_howard" rel="nofollow" target="_blank">Twitter</a>, and <a href="https://www.linkedin.com/in/ekaterinahoward/" rel="nofollow" target="_blank">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning <a href="https://twitter.com/userlist" rel="nofollow" target="_blank">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets" rel="nofollow" target="_blank"> userlist.com/worksheets</a>.</p>

Web Copy for SaaS with Ekaterina Howard

Ekaterina Howard helps B2B SaaS startup founders and growth marketers get more traction with research-driven conversion copy — without slowing down their growth initiatives. Ekaterina has worked with clients, such as ClickGUARD, Wonderwerk, Parallax, and Warmly, on website copy, paid traffic funnels, and copy optimization projects (not to mention emails).Find out more about Ekaterina at ekaterinahoward.comOr on LinkedIn: https://www.linkedin.com/in/ekaterinahoward/--------If you enjoy this micro podcast, please subscribe and leave a review.You can find me on Twitter @CSMToolboxDon’t forget to use the hashtag #CSMToolbox if you find an upcoming mobile or web app that can help us improve and enhance our customer engagement. Connect with Isabel Ruiz  https://bit.ly/2NDfOvyJoin our CSM Toolbox LinkedIn page  https://www.linkedin.com/company/csmtoolbox/

<p>Ekaterina Howard helps B2B SaaS startup founders and growth marketers get more traction with research-driven conversion copy — without slowing down their growth initiatives. Ekaterina has worked with clients, such as ClickGUARD, Wonderwerk, Parallax, and Warmly, on website copy, paid traffic funnels, and copy optimization projects (not to mention emails).<br/><br/>Find out more about Ekaterina at <a href="http://ekaterinahoward.com" rel="nofollow" target="_blank">ekaterinahoward.com</a><br/>Or on LinkedIn: <a href="https://www.linkedin.com/in/ekaterinahoward/" rel="nofollow" target="_blank">https://www.linkedin.com/in/ekaterinahoward/</a><br/><br/><b>--------<br/><br/></b>If you enjoy this micro podcast, please subscribe and leave a review.<br/>You can find me on Twitter @CSMToolbox</p><p>Don’t forget to use the hashtag #CSMToolbox if you find an upcoming mobile or web app that can help us improve and enhance our customer engagement.</p><p> Connect with Isabel Ruiz  <a href="https://bit.ly/2NDfOvy" rel="nofollow" target="_blank">https://bit.ly/2NDfOvy</a><br/>Join our CSM Toolbox LinkedIn page  <br/><a href="https://www.linkedin.com/company/csmtoolbox/" rel="nofollow" target="_blank">https://www.linkedin.com/company/csmtoolbox/</a></p>