Richie Meldrum's guest appearances

Richie Meldrum

Let's talk branding

OnProcess

Rory Sutherland

Jonathan Stark

Douglas Davis

Tom Green

Jacinta Conza

Barry Spencer

Sean Smith

Matt Haynes

Alex Grigg

Alex Kirchner

Mark Pollard

Ian Paget

Melinda Livsey

Kyle Steed

Eli Altman

OwlTail

In this episode, we talk with writer and strategist Richie Meldrum, based in Melbourne. Richie takes us through his brand strategy process and specifically the brand workshop. Richie's thinking on brand strategy makes it very actionable and tangible.Richie's website: http://www.richiemeldrum.com/home/The strategy workshop.Where it fits in the process.Richie's blog post on workshops: http://www.richiemeldrum.com/home/project/strategyworkshopssetupandprepDifferent exercises.If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here. This episode is sponsored by Holabrief, The go-to platform  for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode, we talk with writer and strategist Richie Meldrum, based in Melbourne. Richie takes us through his brand strategy process and specifically the brand workshop. Richie's thinking on brand strategy makes it very actionable and tangible.<ul><li>Richie's website: <a href="http://www.richiemeldrum.com/home/" rel="nofollow" target="_blank">http://www.richiemeldrum.com/home/</a></li><li>The strategy workshop.</li><li>Where it fits in the process.</li><li>Richie's blog post on workshops: <a href="http://www.richiemeldrum.com/home/project/strategyworkshopssetupandprep" rel="nofollow" target="_blank">http://www.richiemeldrum.com/home/project/strategyworkshopssetupandprep</a></li><li>Different exercises.</li></ul>If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here. This episode is sponsored by <a href="https://www.holabrief.com/ltb" rel="nofollow" target="_blank">Holabrief</a>, The go-to platform  for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://letstalkbranding.substack.com?utm_medium=podcast&amp;utm_campaign=CTA_1" rel="nofollow" target="_blank">letstalkbranding.substack.com</a>

Richie Meldrum - Strategy workshops: why, how and what?

Richie Meldrum started off as a writer, struggled as a journalist, turned into a copywriter and came out as a strategist. Currently a writer, strategist and creative strategy director at behaviour and culture change consultancy Interchange. Richie has worked in brand and digital agencies in the UK and Australia, collaborating with designers, technologists, project managers, clients and loads of other incredibly smart people that do things he can’t. Over the years, He's learnt how to use his love of research, writing and human behaviour to influence the outcome of hundreds of projects - from cultural institutions to global corporations, Italian-made womens’ shoes to Vietnamese noodle delivery apps. During my chat with Richie we go into the importance of active listening and absorbing knowledge from the people around you. We look at specific examples of brands that have strong strategy and even talk a bit about battle rap. Introducing Richie Meldrum On Brand Strategy.   Richie Meldrum RichieMeldrum.com @richiemel Twitter Medium Linkedin   Links Beat Magazine Inpress Magazine Yoke Answer The Public General Assembly Up Bank Fluff Brand Aesop  2 Bobs Podcast  The Futur Podcast Good Strategy Bad Strategy Book  Creative Strategy and The Business Of Design Book This Is Marketing Book  Hey Whipple Squeeze This Book Battle Rap Video Shotty Horrah Dizaster   Quotes "I moved from being a copywriter, and as I was writing more and more, the words started to move into messaging, concept development and campaign creation and really moving from descriptive copy to into copy that would communicate something."   "One day I would be writing 220 descriptions of different types of tea and then the next I would be at Laneway festival interviewing Flume!"   "I always define brand as the sum of the perceptions that are held about you, your product or your service."   "Brand strategy is about working out what those [Brand] perceptions should be and then putting a plan in place, so that everybody and everything that you do as a brand is geared towards enforcing those perceptions."   "It's not really about personal taste of likes or dislikes, its about whether it works for the audience."   Original Theme Music by  Devin Luke - devinlukemusic.com   Stay In Touch onprocess.com @onprocesspodcast   If this episode helped you in any way, we would love your support. The best way to support us is by Subscribing to the show in iTunes and writing us a review. Thanks for listening.

Richie Meldrum started off as a writer, struggled as a journalist, turned into a copywriter and came out as a strategist. Currently a writer, strategist and creative strategy director at behaviour and culture change consultancy Interchange. Richie has worked in brand and digital agencies in the UK and Australia, collaborating with designers, technologists, project managers, clients and loads of other incredibly smart people that do things he can’t. Over the years, He's learnt how to use his love of research, writing and human behaviour to influence the outcome of hundreds of projects - from cultural institutions to global corporations, Italian-made womens’ shoes to Vietnamese noodle delivery apps. During my chat with Richie we go into the importance of active listening and absorbing knowledge from the people around you. We look at specific examples of brands that have strong strategy and even talk a bit about battle rap. Introducing Richie Meldrum On Brand Strategy. Richie Meldrum <a href="http://www.richiemeldrum.com/home" rel="nofollow" target="_blank">RichieMeldrum.com</a> <a href="https://www.instagram.com/richiemel/" rel="nofollow" target="_blank">@richiemel</a> <a href="https://twitter.com/richiemel" rel="nofollow" target="_blank">Twitter</a> <a href="https://medium.com/@richiemel" rel="nofollow" target="_blank">Medium</a> <a href="https://www.linkedin.com/in/richie-meldrum-72b62445/" rel="nofollow" target="_blank">Linkedin</a> Links <a href="https://www.beat.com.au/" rel="nofollow" target="_blank">Beat Magazine</a> I<a href="https://en.wikipedia.org/wiki/Inpress" rel="nofollow" target="_blank">npress Magazine</a> <a href="https://yoke.com.au/" rel="nofollow" target="_blank">Yoke</a> <a href="https://answerthepublic.com/" rel="nofollow" target="_blank">Answer The Public</a> <a href="https://generalassemb.ly/instructors/richie-meldrum/4054" rel="nofollow" target="_blank">General Assembly</a> <a href="https://up.com.au/" rel="nofollow" target="_blank">Up Bank</a> <a href="https://itsallfluff.com/" rel="nofollow" target="_blank">Fluff Brand</a> <a href="https://www.aesop.com/au/" rel="nofollow" target="_blank">Aesop</a> <a href="https://podcasts.apple.com/us/podcast/2bobs-with-david-c-baker-and-blair-enns/id1219490591" rel="nofollow" target="_blank"> 2 Bobs Podcast</a> <a href="https://podcasts.apple.com/us/podcast/the-futur/id1209219220?mt=2&amp;app=itunes" rel="nofollow" target="_blank"> The Futur Podcast</a> <a href="https://www.amazon.com/dp/0307886239" rel="nofollow" target="_blank">Good Strategy Bad Strategy Book</a> <a href="https://www.amazon.com.au/Creative-Strategy-Business-Design-Douglas/dp/1440341559" rel="nofollow" target="_blank"> Creative Strategy and The Business Of Design Book</a> <a href="https://seths.blog/tim/" rel="nofollow" target="_blank">This Is Marketing Book</a> <a href="https://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1119164001" rel="nofollow" target="_blank"> Hey Whipple Squeeze This Book</a> <a href="https://www.youtube.com/watch?v=Wzu2E_WYWOw" rel="nofollow" target="_blank">Battle Rap Video</a> <a href="https://www.youtube.com/watch?v=eFQcyAHCT9s" rel="nofollow" target="_blank">Shotty Horrah</a> <a href="https://www.youtube.com/watch?v=ldK9qvRBkMI" rel="nofollow" target="_blank">Dizaster</a> Quotes "I moved from being a copywriter, and as I was writing more and more, the words started to move into messaging, concept development and campaign creation and really moving from descriptive copy to into copy that would communicate something." "One day I would be writing 220 descriptions of different types of tea and then the next I would be at Laneway festival interviewing Flume!" "I always define brand as the sum of the perceptions that are held about you, your product or your service." "Brand strategy is about working out what those [Brand] perceptions should be and then putting a plan in place, so that everybody and everything that you do as a brand is geared towards enforcing those perceptions." "It's not really about personal taste of likes or dislikes, its about whether it works for the audience." Original Theme Music by <a href="https://open.spotify.com/artist/58ohDlnmXe5YnWkyssFWqJ?si=3bCjgKikQAS_GZ1sYlVJNw" rel="nofollow" target="_blank"> Devin Luke</a> - <a href="http://www.devinlukemusic.com" rel="nofollow" target="_blank">devinlukemusic.com</a> Stay In Touch <a href="https://www.onprocesspodcast.com/" rel="nofollow" target="_blank">onprocess.com</a> <a href="https://www.instagram.com/onprocesspodcast/" rel="nofollow" target="_blank">@onprocesspodcast</a> If this episode helped you in any way, we would love your support. The best way to support us is by <a href="https://podcasts.apple.com/au/podcast/onprocess/id1465202913" rel="nofollow" target="_blank">Subscribing to the show in iTunes</a> and writing us a review. Thanks for listening.

Richie Meldrum On Brand Strategy