Lauren Roa's guest appearances

Lauren Roa

Fieldhouse Files: Scott Agness on the Indiana Pacers

Bleav in Pacers

OwlTail

On this episode, I’m joined by Lauren Roa, the senior director of merchandising and retail, to discuss the Pacers Team Store and the new City Edition Mixtape Uniform — from concept to on the court and in her store. She’s now on her sixth season in this role. Among the items discussed on this episode:  Newly-renovated team store at Gainbridge Fieldhouse, which is open Monday-Saturday 12-5 p.m, and is innovative, has improved lighting. They’re focusing on technology and experience, in addition to products. Like at games, it is a cashless experience. What happened to the giant basketball and Boomer inside the store. How ‘90s items and throwbacks have become among the bestsellers, along with the jersey of lottery pick Chris Duarte. Her background in merchandise, working at Finish Line for eight years, returning after previously being an intern to run the team store. The detailed process to design (three years ago) and launch a new uniform, working in conjunction with Nike. “Product is king.” Paying homage to Slick with “Boom Baby!” and individually numbered options. Challenges with the supply chain and how it has impacted all parts of the business. The marketing team’s activation at home games to create a mixtape moment resembling the mixtape promos. Working with Josh Conder (aka Country), the Pacers’ equipment manager, to draft up what uniform the team will wear for each game.  ----- For great Pacers tickets, visit OnlyIndyTickets.com. They have great tickets for terrific prices for every game on the schedule. From hard-to-find seats for hot match-ups to bargain tickets that are cheaper than the box office. Only Indy Tickets is your first stop for Pacers tickets and anything else going on in Indianapolis. ----- Podcast listeners can get 25% off a subscription of Fieldhouse Files by going to http://fieldhousefiles.substack.com/ffpodcast. Follow Scott on Twitter and Instagram.

On this episode, I’m joined by Lauren Roa, the senior director of merchandising and retail, to discuss the Pacers Team Store and the new City Edition Mixtape Uniform — from concept to on the court and in her store. She’s now on her sixth season in this role. Among the items discussed on this episode: <ul> <li>Newly-renovated team store at Gainbridge Fieldhouse, which is open Monday-Saturday 12-5 p.m, and is innovative, has improved lighting. They’re focusing on technology and experience, in addition to products. Like at games, it is a cashless experience.</li> <li>What happened to the giant basketball and Boomer inside the store.</li> <li>How ‘90s items and throwbacks have become among the bestsellers, along with the jersey of lottery pick Chris Duarte.</li> <li>Her background in merchandise, working at Finish Line for eight years, returning after previously being an intern to run the team store.</li> <li>The detailed process to design (three years ago) and launch a new uniform, working in conjunction with Nike. “Product is king.”</li> <li>Paying homage to Slick with “Boom Baby!” and individually numbered options.</li> <li>Challenges with the supply chain and how it has impacted all parts of the business.</li> <li>The marketing team’s activation at home games to create a mixtape moment resembling the mixtape promos.</li> <li>Working with Josh Conder (aka Country), the Pacers’ equipment manager, to draft up what uniform the team will wear for each game.</li> </ul> ----- For great Pacers tickets, <a href="https://www.onlyindytickets.com/indiana-pacers" rel="nofollow" target="_blank">visit OnlyIndyTickets.com</a>. They have great tickets for terrific prices for every game on the schedule. From hard-to-find seats for hot match-ups to bargain tickets that are cheaper than the box office. Only Indy Tickets is your first stop for Pacers tickets and anything else going on in Indianapolis. ----- Podcast listeners can get 25% off a subscription of Fieldhouse Files by going to <a href="http://fieldhousefiles.substack.com/ffpodcast" rel="nofollow" target="_blank">http://fieldhousefiles.substack.com/ffpodcast</a>. Follow Scott on <a href="https://twitter.com/scottagness" rel="nofollow" target="_blank">Twitter</a> and <a href="https://instagram.com/scottagness" rel="nofollow" target="_blank">Instagram</a>.

Lauren Roa on the process of creating the Pacers' City Edition Mixtape Uniform

In this episode, we chat with Lauren Roa, Senior Director of Merchandising &amp; Retail for Pacers Sports &amp; Entertainment. Lauren determines the in-arena and digital retail strategy the Pacers, as well as the Indiana Fever, Fort Wayne Mad Ants, Pacers Gaming, and all entertainment events inside Bankers Life Fieldhouse. Lauren shares more about the process for picking out new styles, and even shares tips on taking your game-day look "from the seat to the street!"See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we chat with Lauren Roa, Senior Director of Merchandising &amp; Retail for Pacers Sports &amp; Entertainment. Lauren determines the in-arena and digital retail strategy the Pacers, as well as the Indiana Fever, Fort Wayne Mad Ants, Pacers Gaming, and all entertainment events inside Bankers Life Fieldhouse. Lauren shares more about the process for picking out new styles, and even shares tips on taking your game-day look "from the seat to the street!"See Privacy Policy at <a href="https://art19.com/privacy" rel="nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.