Theresa M. Līna's guest appearances

Theresa M. Līna

Author Hour

Disruptive CEO Nation

The NOT Your Average Joe Show

Grant Botma

James Beshara

David Smith

Brian Scudamore

Daphne Scott

Jeffrey Gitomer

Jonathan Keyser

John Butler

Kent Clothier

Adam Hill

Evan Carmichael

Andy Paul

Bob Moesta

David Hauser

Brad Feld

OwlTail

With the right strategy, you can be the "Go-To" person and set yourself apart in a crowded, competitive market.If you operate in a competitive market, differentiation may be your toughest challenge. In this interview, you'll learn the framework for market dominance so you can move from being viewed as a commodity to a "rare, sought-after resource for which customers are willing to pay a premium," as my guest Theresa M. Līna states.Theresa has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. Watch the video to learn her groundbreaking approach to market dominance.Get Theresa's book "Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It" here: https://amzn.to/3fvKWH4Links to learn more about Theresa M. Līna: http://linagroup.comhttps://www.apollomethod.com

With the right strategy, you can be the "Go-To" person and set yourself apart in a crowded, competitive market.If you operate in a competitive market, differentiation may be your toughest challenge.  In this interview, you'll learn the framework for market dominance so you can move from being viewed as a commodity to a "rare, sought-after resource for which customers are willing to pay a premium," as my guest Theresa M. Līna states. Theresa has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. Watch the video to learn her groundbreaking approach to market dominance. Get Theresa's book "Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It" here:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWstMUZmendfY2xEUXMwdVVaVEdENzZCU1BCQXxBQ3Jtc0ttdkM4UGs5OWY3N3VoT1FmMThOb3lrc3dqdHBoazNFZElhWVMwdjU1eWsxQ0ZRSkNJNkgzakZMeXdPUC1jZXRCcDhqdG03WHZZbnJIbFp3QVAzVjJkRDBBamphQnFwQ21rbXUxR29NZUhHY09qUXZUUQ&amp;q=https%3A%2F%2Famzn.to%2F3fvKWH4" rel="nofollow" target="_blank"> https://amzn.to/3fvKWH4</a> Links to learn more about Theresa M. Līna: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbTcwZW13V0lLMGU1SUI3LW9sMWRkT1VTRl9GZ3xBQ3Jtc0tuZVlicGhkaGQzN1lqQUdTU0xGeUVFLXVMcmhwc0FuWGJFLWdsTS1ZNklzNG9pV0NQVm9fMENXc0xzdGg2SE9EWUNEVDVDeWJNaGhlN2dZUlFjemVmUFVCam1xbTctaVRrZkt4dHV0N2YyQWFMV0hMSQ&amp;q=http%3A%2F%2Flinagroup.com" rel="nofollow" target="_blank">http://linagroup.com</a><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa1BUcjZDLVNNc29Da3JBNmp4WWZiREV3Sm1fUXxBQ3Jtc0tsS0RhbDBIamdKN19jLTUwd1lnVlpYY1ZPZFpyR0pDYzhrVjhUQVRYZkx2SC1ORmZkMnlZY3Q3dURhVmltMDlFMmp6UW1zM0dLQWNfQmNRSnR3aEpzX3RNSExqaWp2Qzk1YTNueG4tQUFFdTFhVDNfOA&amp;q=https%3A%2F%2Fwww.apollomethod.com" rel="nofollow" target="_blank">https://www.apollomethod.com</a>

Own Your Competitive Market And Charge More with Theresa M. Līna

What can you learn from a recognized Silicon Valley thought leader and strategist? A whole lot about market domination strategies.In this episode, we talk with Theresa M. Lina. the author of the best-selling book Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It. Every business builder knows they need to find that perfect edge to their value proposition and using ‘The Apollo Method for Market Dominance’, we discuss with Theresa what elements it takes to achieve success as a premium Go-To brand. Her tips and insight on how you shouldn’t be competing on price are good reminder for all our listeners that you constantly need to evaluate the course of your mission.Theresa M. Lina is the CEO of Līna Group, Inc., which specializes in market dominance strategy. Over her professional life, she has served as chief strategy and marketing officer for several technology startups and has advised hundreds of companies. She began her career at Accenture, where she helped found, lead, and grow the firm’s communications industry group, now a multibillion-dollar business unit. Theresa is a frequent speaker and workshop leader on strategy, market leadership, innovation, and technology topics. Always helping those coming up behind her, Theresa has been involved at Stanford University since 2006 as a course facilitator at Stanford’s Graduate School of Business, teaching courses on Marketing, Strategic Leadership, Critical Analytical Thinking, and Principled and Purposeful Leadership.To connect with Theresa on LinkedIn visit https://www.linkedin.com/in/theresa-lina/. You can find her on Twitter under @theresa_m_lina. Be the Go-To is available on Amazon and other bookstores.#Business #CEO #marketing #Stanford #businessstrategy #valueprop #dominance #leadership #startup #founder #entrepreneur  Learn more about your ad choices. Visit megaphone.fm/adchoices

What can you learn from a recognized Silicon Valley thought leader and strategist? A whole lot about market domination strategies.In this episode, we talk with Theresa M. Lina. the author of the best-selling book <a href="https://geni.us/bethegoto" rel="nofollow" target="_blank">Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It</a>. Every business builder knows they need to find that perfect edge to their value proposition and using ‘The Apollo Method for Market Dominance’, we discuss with Theresa what elements it takes to achieve success as a premium Go-To brand. Her tips and insight on how you shouldn’t be competing on price are good reminder for all our listeners that you constantly need to evaluate the course of your mission.Theresa M. Lina is the CEO of Līna Group, Inc., which specializes in market dominance strategy. Over her professional life, she has served as chief strategy and marketing officer for several technology startups and has advised hundreds of companies. She began her career at Accenture, where she helped found, lead, and grow the firm’s communications industry group, now a multibillion-dollar business unit. Theresa is a frequent speaker and workshop leader on strategy, market leadership, innovation, and technology topics. Always helping those coming up behind her, Theresa has been involved at Stanford University since 2006 as a course facilitator at Stanford’s Graduate School of Business, teaching courses on Marketing, Strategic Leadership, Critical Analytical Thinking, and Principled and Purposeful Leadership.To connect with Theresa on LinkedIn visit <a href="https://www.linkedin.com/in/theresa-lina/" rel="nofollow" target="_blank">https://www.linkedin.com/in/theresa-lina/</a>. You can find her on Twitter under @theresa_m_lina. Be the Go-To is available on Amazon and other bookstores.#Business #CEO #marketing #Stanford #businessstrategy #valueprop #dominance #leadership #startup #founder #entrepreneur  Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Theresa M. Līna – CEO, Loina Group Inc and Author of Be the Go-To

Theresa Līna’s new book, Be the Go-To, demonstrates to companies why earning customers based on pricing, and creating a brand promise and mission that’s similar to that of their competitors, simply doesn’t work. ... The post Be the Go-To: Theresa M. Līna appeared first on Author Hour.

Theresa Līna’s new book, Be the Go-To, demonstrates to companies why earning customers based on pricing, and creating a brand promise and mission that’s similar to that of their competitors, simply doesn’t work. ... The post <a href="https://authorhour.co/be-the-go-to-theresa-m-lina/" rel="nofollow" target="_blank">Be the Go-To: Theresa M. Līna</a> appeared first on <a href="https://authorhour.co" rel="nofollow" target="_blank">Author Hour</a>.

Be the Go-To: Theresa M. Līna