Andrew Nester's guest appearances

Andrew Nester

Marketing Trends

Ryan Green

Steve Robinson

Kai Wright

Karen Wickre

Grant Johnson

Stu Heinecke

Brian Rothenberg

Geoffrey Miller

Travis Chambers

Jay Baer

Jaleh Rezaei

Joe Chernov

Kurt Stoll

Jason Rose

Sean Whiteley

OwlTail

In Andrew Nester’s own words, communication is what drives people. It motivates them. So why do we spend so little time creating and delivering new and better ways for us to communicate with other people? Andrew is the CMO of SocialChorus and on this episode of Marketing Trends, he discusses the increased need for communication platforms, why your marketing teams shouldn’t always be personalized and why you need to be both data and experience-driven in order to succeed.Main TakeawaysCommunication is key: There’s no doubt that communication drives business. In order to drive people to do tasks, you have to communicate with them, but the amount of time that goes into creating communication and delivering it is shockingly low and that needs to change.Personalization is Not Always the Answer: Not all your marketing efforts need to be focused on highly- personalized and individualized content. When you create these segmented materials for individuals, it creates silos amongst stakeholders. This becomes a detriment because they only see their perspective on the platform.Data Moves the Needle: You need to always be thinking about what the data says and allow those insights to drive your decision- making process. Allow the data to tell you what you need to be testing and then cross-check that with your experience.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

In <a href="https://www.linkedin.com/in/andrewnester/" rel="nofollow" target="_blank">Andrew Nester’s</a> own words, communication is what drives people. It motivates them. So why do we spend so little time creating and delivering new and better ways for us to communicate with other people? Andrew is the CMO of <a href="https://www.socialchorus.com/" rel="nofollow" target="_blank">SocialChorus</a> and on this episode of Marketing Trends, he discusses the increased need for communication platforms, why your marketing teams shouldn’t always be personalized and why you need to be both data and experience-driven in order to succeed.Main Takeaways<ul><li>Communication is key: There’s no doubt that communication drives business. In order to drive people to do tasks, you have to communicate with them, but the amount of time that goes into creating communication and delivering it is shockingly low and that needs to change.</li><li>Personalization is Not Always the Answer: Not all your marketing efforts need to be focused on highly- personalized and individualized content. When you create these segmented materials for individuals, it creates silos amongst stakeholders. This becomes a detriment because they only see their perspective on the platform.</li><li>Data Moves the Needle: You need to always be thinking about what the data says and allow those insights to drive your decision- making process. Allow the data to tell you what you need to be testing and then cross-check that with your experience.</li></ul>---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at <a href="https://sforce.co/3BJeew7" rel="nofollow" target="_blank">salesforce.com/marketing</a>. To learn more or subscribe to our weekly newsletter, visit <a href="https://marketingtrends.com/" rel="nofollow" target="_blank">MarketingTrends.com</a>.

Delivering the Next Wave Of Communication Tactics with SocialChorus CMO, Andrew Nester