Robin Bordoli's guest appearances

Robin Bordoli

One on One Interviews

MarTech Podcast // Marketing + Technology = Business Growth

Kieran Flanagan

Mathew Sweezey

Anthony Smith

Pamela Wilson

Jeff Bezos

Laurel Mintz

James Ross

Dennis Mortensen

Paul Ryan

Chris Walker

Paul Greenberg

Liston Witherill

John Warrillow

John Jantsch

Jeff White

OwlTail

Welcome to Career Day, your place to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us today is Robin Bordoli, President of RollWorks, which is a marketing and data technology company that offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing campaigns. Show NotesConnect With:Robin Bordoli: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Career Day, your place to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us today is Robin Bordoli, President of RollWorks, which is a marketing and data technology company that offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing campaigns. <a href="https://benjshap.com/martech-podcast/navigating-the-gap-between-marketing-sales-robin-bordoli-rollworks" rel="noopener noreferrer nofollow" target="_blank">Show Notes</a>Connect With:<ul><li>Robin Bordoli: <a href="https://www.rollworks.com/" rel="noopener noreferrer nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/in/rbordoli/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a></li><li>The MarTech Podcast: <a href="https://benjshap.com/contact/" rel="noopener noreferrer nofollow" target="_blank">Email</a> // <a href="https://benjshap.com/newsletter" rel="noopener noreferrer nofollow" target="_blank">Newsletter</a> // <a href="https://twitter.com/benjshapllc" rel="noopener noreferrer nofollow" target="_blank">Twitter</a></li><li>Benjamin Shapiro: <a href="https://benjshap.com/" rel="noopener noreferrer nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> //  <a href="https://twitter.com/benjshap" rel="noopener noreferrer nofollow" target="_blank">Twitter</a></li></ul> See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Navigating the gap between Marketing & Sales -- Robin Bordoli // Rollworks

As impressive as the 44.5% increase sounds, it pales in comparison to seeing it in graphical form. And, as Marketplace Pulse points out, that’s the fastest increase in over two decades, pushing e-commerce share of total retail to 16.1%. And for even more drama, if you take out auto sales and bar/restaurant revenue, online sales accounted for 22% of overall retail sales.  More than one out of every five dollars…now that is some serious drama.Such rapid and dramatic changes in consumer behavior, caused by the COVID-19 pandemic, is causing companies to react just as dramatically in order to stay connected with their customers. Which means the way they market and advertise is constantly changing, whether your selling to individual consumers or other businesses.  To dig into how these seismic changes are impacting ad and marketing technology usage by companies of all sizes, I recently held a LinkedIn Live conversation with Robin Bordoli, CEO NextRoll, a provider of data platform and account based marketing (ABM)and D2C (direct to consumer) technology.  Below is an edited transcript of a portion of our conversation.  Click on the embedded SoundCloud player to hear the full conversation.

As impressive as the 44.5% increase sounds, it pales in comparison to seeing it in graphical form. And, as Marketplace Pulse points out, that’s the fastest increase in over two decades, pushing e-commerce share of total retail to 16.1%. And for even more drama, if you take out auto sales and bar/restaurant revenue, online sales accounted for 22% of overall retail sales. More than one out of every five dollars…now that is some serious drama. Such rapid and dramatic changes in consumer behavior, caused by the COVID-19 pandemic, is causing companies to react just as dramatically in order to stay connected with their customers. Which means the way they market and advertise is constantly changing, whether your selling to individual consumers or other businesses. To dig into how these seismic changes are impacting ad and marketing technology usage by companies of all sizes, I recently held a LinkedIn Live conversation with Robin Bordoli, CEO NextRoll, a provider of data platform and account based marketing (ABM)and D2C (direct to consumer) technology. Below is an edited transcript of a portion of our conversation. Click on the embedded SoundCloud player to hear the full conversation.

Robin Bordoli of NextRoll:  B2B buyers spend 83% of time in buying journey not engaging vendors

Welcome to Career Day, your place to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us today is Robin Bordoli, President of RollWorks, which is a marketing and data technology company that offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing campaigns. Show NotesConnect With: Robin Bordoli: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Career Day, your place to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us today is Robin Bordoli, President of RollWorks, which is a marketing and data technology company that offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing campaigns. <a href="https://benjshap.com/martech-podcast/navigating-the-gap-between-marketing-sales-robin-bordoli-rollworks" rel="nofollow" target="_blank">Show Notes</a>Connect With: <ul><li>Robin Bordoli: <a href="https://www.rollworks.com" rel="nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/in/rbordoli/" rel="nofollow" target="_blank">LinkedIn</a></li><li>The MarTech Podcast: <a href="https://benjshap.com/contact/" rel="nofollow" target="_blank">Email</a> // <a href="https://benjshap.com/newsletter" rel="nofollow" target="_blank">Newsletter</a> // <a href="https://twitter.com/benjshapllc" rel="nofollow" target="_blank">Twitter</a></li><li>Benjamin Shapiro: <a href="https://benjshap.com/" rel="nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/company/benjshap-llc/" rel="nofollow" target="_blank">LinkedIn</a> //  <a href="https://twitter.com/benjshap" rel="nofollow" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.