Anton Gourman's guest appearances

Anton Gourman

Music Business Podcast

Erin Ashley Simon

Matt Black

Steve Aoki

Wiz Khalifa

Gareth Emery

Kim Kaupe

Lil Dicky

Marc E. Bassy

Cherie Hu

Jesse Kirshbaum

Brian Johnston

Tim Collins

Jordan Williams

Andrew Keller

Cassie Petrey

OwlTail

Deezer

For artists and managers, a quality rollout for a record or album is sometimes just as important as the content itself. In an age where we’re constantly being fed new information, marketing a new release has become a lengthy and incredibly strategic process. With touring and concerts on hiatus, it’s important for artists to properly sell their upcoming releases and maximize their outreach. But what goes into a great rollout? How can artists leverage their relationships with their fans to get as many eyes and ears on their content when it drops? Answering these questions for us this week on the Music Business Podcast is former SVP of Strategy at Downtown Records and music marketing strategist, Amber Horsburgh. Amber has worked with artists such as Mura Masa, Smimo, and SOFI TUKKER, and collaborated with big-name brands like YouTube and Spotify. Her expertise lies in branding and marketing campaigns, as she currently pens her own music marketing and strategy newsletter, Deep Cuts, runs her own online course for music professionals, and is freelancing as a music strategist. Amber gave us actionable strategies for planning and executing effective content rollouts, while also highlighting the importance of proper budgeting and creating solid artist-fan relationships. In this article, we’ll be exploring some of Amber’s key insights that we think all artists and music professionals should know. Let’s dive in.  Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

For artists and managers, a quality rollout for a record or album is sometimes just as important as the content itself. In an age where we’re constantly being fed new information, marketing a new release has become a lengthy and incredibly strategic process. With touring and concerts on hiatus, it’s important for artists to properly sell their upcoming releases and maximize their outreach. But what goes into a great rollout? How can artists leverage their relationships with their fans to get as many eyes and ears on their content when it drops? Answering these questions for us this week on the Music Business Podcast is former SVP of Strategy at Downtown Records and music marketing strategist, Amber Horsburgh. Amber has worked with artists such as Mura Masa, Smimo, and SOFI TUKKER, and collaborated with big-name brands like YouTube and Spotify. Her expertise lies in branding and marketing campaigns, as she currently pens her own music marketing and strategy newsletter, Deep Cuts, runs her own online course for music professionals, and is freelancing as a music strategist. Amber gave us actionable strategies for planning and executing effective content rollouts, while also highlighting the importance of proper budgeting and creating solid artist-fan relationships. In this article, we’ll be exploring some of Amber’s key insights that we think all artists and music professionals should know. Let’s dive in.  Our GDPR privacy policy was updated on August 8, 2022. Visit <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Redefining Steaming & Global Communications Strategies with Deezer Global Director of Communication, Anton Gourman