Josh Weum's guest appearances

Josh Weum

Lion's Share Marketing Podcast

Pat Flynn

Gene Hammett

Jeff Johnson

Patrick Lencioni

Eric Bandholz

Rand Fishkin

Oren Klaff

Sam Parr

Charlie Cole

Phil Jacobson

Jenn Herman

Andy Mackensen

Jill Fanslau

Kate Paine

Joe Freeman

OwlTail

Searching for Better Digital Marketing with Google with Josh Weum In Episode 15, Josh Weum, Digital Ambassador for Google Adwords, elaborates on the intricacies of SEO and PPC regarding Google. As an ambassador for Adwords, Josh has a deep understanding of SEO performance, YouTube campaigns, and of course, AdWords.   Josh starts off by describing his role at Google AdWords and weighing the pros and the cons of SEO vs PPC/SEM advertising. He goes on to explain the value of SEO in the long-run, comparing it to a locomotive needing to pick up speed, while relying on PPC/SEM in the short-term while SEO is gaining traction. He then emphasizes the necessity of targeting ads properly, ensuring that the ads posted are reaching the right audiences.   Josh also addresses the recent events with YouTube ads showing up on undesirable videos (like ISIS propaganda), explaining Google’s diligence in fixing the issue and preventing history from repeating itself. He then goes on explaining the expansion and increased depth in YouTube’s ability to target video ads to the ideal audience. Josh then addresses the eCommerce benefits of Google Shopping, elaborating on essential mobile shopping strategy is for etail brands, as well as utilizing new technology like 360º videos and virtual reality tours.   Josh wraps up the conversation with Tyler and Kyle by sharing his thoughts on marketing certain “restricted” products, such as firearms, elaborating upon restrictions on running paid ads for websites that sell these restricted products. He goes on to explain what’s in store for the future of Google search, dispelling any rumors of changes to Google’s home search page and explaining just why simplicity is so important.   Join us for an insightful conversation exploring Google Adwords and YouTube strategy, proper targeting techniques regarding Google, and how to utilize both your SEO and PPC/SEM campaigns in order the see your highest ROI. Time Stamps 00:00 – Joke 01:07 – What’s in the News | Facebook 6 Second Video Ads 04:52 – Old Spice Bumper Ads 05:48 – Featured Guest Introduction | Josh Weum 06:30 – Josh’s Role at Google Adwords 07:08 – Prioritizing SEO vs. PPC 08:30 –SEO vs PPC regarding YouTube 10:40 – Questionable YouTube Ad Placement Story 13:36 – Where E-Commerce Brands Should be Focusing in the Future | Google Shopping 17:07 – B2B Trends 19:21 – Correlation Between Paid Ads and SEO rankings 21:38 – Mobile vs. Desktop Usage Trends in Google Channels 24:54 – Common Mistakes with SEO/SEM 26:37 – Google Advertising Regarding Firearms 28:55 – Getting Started with Digital Advertising 32:00 – What’s Next in Search? 35:40 – Benefits of Working with Google Partner | Fidelitas 39:32 – Google Homepage Rumors 40:59 – Benefits of Simplicity 42:32 – Key Takeaway 44:50 – Keep in Touch with Josh Weum 45:32 – Episode Outro Featured Guests Josh Weum | Digital Ambassador - Google Adwords LinkedIn  Twitter Resources  Facebook Ads Lion’s Share Marketing Podcast Learn More About Tyler &amp; Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Searching for Better Digital Marketing with Google with Josh Weum In Episode 15, Josh Weum, Digital Ambassador for Google Adwords, elaborates on the intricacies of SEO and PPC regarding Google. As an ambassador for Adwords, Josh has a deep understanding of SEO performance, YouTube campaigns, and of course, AdWords.   Josh starts off by describing his role at Google AdWords and weighing the pros and the cons of SEO vs PPC/SEM advertising. He goes on to explain the value of SEO in the long-run, comparing it to a locomotive needing to pick up speed, while relying on PPC/SEM in the short-term while SEO is gaining traction. He then emphasizes the necessity of targeting ads properly, ensuring that the ads posted are reaching the right audiences.   Josh also addresses the recent events with YouTube ads showing up on undesirable videos (like ISIS propaganda), explaining Google’s diligence in fixing the issue and preventing history from repeating itself. He then goes on explaining the expansion and increased depth in YouTube’s ability to target video ads to the ideal audience. Josh then addresses the eCommerce benefits of Google Shopping, elaborating on essential mobile shopping strategy is for etail brands, as well as utilizing new technology like 360º videos and virtual reality tours.   Josh wraps up the conversation with Tyler and Kyle by sharing his thoughts on marketing certain “restricted” products, such as firearms, elaborating upon restrictions on running paid ads for websites that sell these restricted products. He goes on to explain what’s in store for the future of Google search, dispelling any rumors of changes to Google’s home search page and explaining just why simplicity is so important.   Join us for an insightful conversation exploring Google Adwords and YouTube strategy, proper targeting techniques regarding Google, and how to utilize both your SEO and PPC/SEM campaigns in order the see your highest ROI. Time Stamps 00:00 – Joke 01:07 – What’s in the News | Facebook 6 Second Video Ads 04:52 – Old Spice Bumper Ads 05:48 – Featured Guest Introduction | Josh Weum 06:30 – Josh’s Role at Google Adwords 07:08 – Prioritizing SEO vs. PPC 08:30 –SEO vs PPC regarding YouTube 10:40 – Questionable YouTube Ad Placement Story 13:36 – Where E-Commerce Brands Should be Focusing in the Future | Google Shopping 17:07 – B2B Trends 19:21 – Correlation Between Paid Ads and SEO rankings 21:38 – Mobile vs. Desktop Usage Trends in Google Channels 24:54 – Common Mistakes with SEO/SEM 26:37 – Google Advertising Regarding Firearms 28:55 – Getting Started with Digital Advertising 32:00 – What’s Next in Search? 35:40 – Benefits of Working with Google Partner | Fidelitas 39:32 – Google Homepage Rumors 40:59 – Benefits of Simplicity 42:32 – Key Takeaway 44:50 – Keep in Touch with Josh Weum 45:32 – Episode Outro Featured Guests Josh Weum | Digital Ambassador - Google Adwords <a href="https://www.linkedin.com/in/joshweum/" rel="nofollow" target="_blank">LinkedIn </a> <a href="https://twitter.com/joshweum" rel="nofollow" target="_blank">Twitter</a> Resources <a href="http://adage.com/article/digital/facebook-brands-ready-6-video-ads/309929/" rel="nofollow" target="_blank"> Facebook Ads</a> Lion’s Share Marketing Podcast <a href="http://lionssharepodcast.com/about/" rel="nofollow" target="_blank">Learn More About Tyler &amp; Kyle</a> Music Intro Music – <a href="http://www.colonyhousemusic.com/" rel="noopener noreferrer nofollow" target="_blank">Colony House</a> – Buy <a href="https://itunes.apple.com/us/album/2-20/id876070472?i=876070512" rel="noopener noreferrer nofollow" target="_blank">“2:20”</a> on iTunes Outro Music – <a href="http://www.skillet.com/" rel="noopener noreferrer nofollow" target="_blank">Skillet</a> – Buy <a href="https://itunes.apple.com/us/album/unleashed/id1114195788" rel="noopener noreferrer nofollow" target="_blank">“Lions”</a> on iTunes

Ep 15: Searching for Better Digital Marketing with Google | Josh Weum