Tim Siglin's guest appearances

Tim Siglin

The Video Insiders

SMAF-NewsBot

Dom Robinson

Andreessen Horowitz

Floyd Mayweather

Ben Schwartz

Stephen Wolfram

Scott Davis

Marcus Graham

Bob Lyons

Dan Rayburn

John Blair

Mark Donnigan

Pankaj Topiwala

Dror Gill

Leonardo Charliogne

Adrian Roe

OwlTail

id3as' Dom Robinson and Help Me Stream's Tim Siglin discuss the latest Greening of Streaming developments--including taking the conservation case to .Please enable JavaScript to view the comments powered by Disqus.id3as' Dom Robinson and Help Me Stream's Tim Siglin Talk Greening of StreamingTim Siglin: Welcome to our final interview for Streaming Media East 2022 here in Boston. I've got with me Dom Robinson, who has a shirt on that says id3as [http://id3as.com]. That is his company, but we're actually gonna talk about something else today. Dom and I wrote an article called The Greening of Streaming []. In that article, Eric asked us to take a look at the efficiencies as we talked about pricing performance before. And out of that has led to sort of a movement with Greening of Streaming. So, so just let's recap briefly the Greening of Streaming journey.Dom Robinson: So we wrote the article Greening of Streaming. I thought the name was a catchy catchy phrase, registered the domain, stuck an email catch-all at the back of the domain name, and then at the last four virtual Content Delivery Summits before this week--which I was helping run for Streaming Media--we started the conversation with the industry asking where people's mindsets were at with issues around sustainability, in terms of the energy we are using within all the technologies that we're streaming with.Tim Siglin: And as a matter of fact, just to interject real quick, I went back and watched part of that Fireside Chat at CDS. And at the end of it, you said to people tell us what you know about greening and power efficiency, because we're a bit naive to the language on it. And obviously, one of the things that we've had to do is figure out what the language is around around that.Dom Robinson: Certainly, when we were doing the research, the estimation of the reports, they were wildly all over the place, the terminology, what's per frame, kilograms of carbon per hour--all really, really different to come to any consensus about what anyone in the industry was talking about. And in fact, I think until we started asking the questions, everyone was saying, "I don't know, it's the finance director's decision. He buys the green electrons." And it was left there. So once we started the conversation, these bigger companies--Akamai and Intel stand out--went out and really started to drill into their sustainability story. And so by the second and third Content Delivery Summit, we were starting to get panels. We were starting to get the discussion going. One of the premises you mentioned a second ago that we put forward was this idea that, the CDN industry in particular spent the first 10, 15 years of its life focused on price.We forget that--we think it's all about performance because in the more recent decade it's all been about performance. But the first decade was all about making it affordable to you to get high-capacity content or high-data rate content.Tim Siglin: And as a matter of fact, if you'd have large audiences like we have today, your company who was using the CDN services would be out of business, because it couldn't afford to pay the bill.Dom Robinson: Exactly. So we spent more than a decade actually focused on getting it to work affordably so that you could then launch models where people could say, "Oh, I haven't got the quality I want." So then we spent another decade getting the quality to the point where it was good enough that the consumer opted in. But nobody had ever thought about the power efficiency. So in the last two years with CDS that conversation's firmly begun, and Greeting of Streaming as a catch-all email group grew. And so we decided to proposition that community to come together to have a full-day online event talking about this, which we did last September. But as momentum for that was coming together, we realized that there was going to be critical mass to create a trade association. So that was essentially our launch event.Tim Sig...

id3as' Dom Robinson and Help Me Stream's Tim Siglin discuss the latest Greening of Streaming developments--including taking the conservation case to . Please enable JavaScript to view the comments powered by Disqus. id3as' Dom Robinson and Help Me Stream's Tim Siglin Talk Greening of Streaming Tim Siglin: Welcome to our final interview for Streaming Media East 2022 here in Boston. I've got with me Dom Robinson, who has a shirt on that says id3as [<a href="http://id3as.com" rel="nofollow" target="_blank">http://id3as.com</a>]. That is his company, but we're actually gonna talk about something else today. Dom and I wrote an article called The Greening of Streaming []. In that article, Eric asked us to take a look at the efficiencies as we talked about pricing performance before. And out of that has led to sort of a movement with Greening of Streaming. So, so just let's recap briefly the Greening of Streaming journey. Dom Robinson: So we wrote the article Greening of Streaming. I thought the name was a catchy catchy phrase, registered the domain, stuck an email catch-all at the back of the domain name, and then at the last four virtual Content Delivery Summits before this week--which I was helping run for Streaming Media--we started the conversation with the industry asking where people's mindsets were at with issues around sustainability, in terms of the energy we are using within all the technologies that we're streaming with. Tim Siglin: And as a matter of fact, just to interject real quick, I went back and watched part of that Fireside Chat at CDS. And at the end of it, you said to people tell us what you know about greening and power efficiency, because we're a bit naive to the language on it. And obviously, one of the things that we've had to do is figure out what the language is around around that. Dom Robinson: Certainly, when we were doing the research, the estimation of the reports, they were wildly all over the place, the terminology, what's per frame, kilograms of carbon per hour--all really, really different to come to any consensus about what anyone in the industry was talking about. And in fact, I think until we started asking the questions, everyone was saying, "I don't know, it's the finance director's decision. He buys the green electrons." And it was left there. So once we started the conversation, these bigger companies--Akamai and Intel stand out--went out and really started to drill into their sustainability story. And so by the second and third Content Delivery Summit, we were starting to get panels. We were starting to get the discussion going. One of the premises you mentioned a second ago that we put forward was this idea that, the CDN industry in particular spent the first 10, 15 years of its life focused on price. We forget that--we think it's all about performance because in the more recent decade it's all been about performance. But the first decade was all about making it affordable to you to get high-capacity content or high-data rate content. Tim Siglin: And as a matter of fact, if you'd have large audiences like we have today, your company who was using the CDN services would be out of business, because it couldn't afford to pay the bill. Dom Robinson: Exactly. So we spent more than a decade actually focused on getting it to work affordably so that you could then launch models where people could say, "Oh, I haven't got the quality I want." So then we spent another decade getting the quality to the point where it was good enough that the consumer opted in. But nobody had ever thought about the power efficiency. So in the last two years with CDS that conversation's firmly begun, and Greeting of Streaming as a catch-all email group grew. And so we decided to proposition that community to come together to have a full-day online event talking about this, which we did last September. But as momentum for that was coming together, we realized that there was going to be critical mass to create a trade association. So that was essentially our launch event. Tim Sig...

id3as' Dom Robinson and Help Me Stream's Tim Siglin Talk Greening of Streaming

2018, the Year HEVC Took Flight with Tim Siglin.