Lisa Kasha's guest appearances

Lisa Kasha

Music Business Podcast

Erin Ashley Simon

Matt Black

Steve Aoki

Wiz Khalifa

Gareth Emery

Kim Kaupe

Lil Dicky

Marc E. Bassy

Cherie Hu

Jesse Kirshbaum

Brian Johnston

Tim Collins

Jordan Williams

Andrew Keller

Cassie Petrey

OwlTail

In this episode of the podcast, we sit down with Lisa Kasha Vice President of Integrated Marketing and Digital at Epic Records. Lisa is a savvy, accomplished digital marketing executive with extensive experience overseeing digital project management, partner development, account management, and marketing management at Epic Records. Lisa lead digital for Travis Scott’s album ASTROWORLD which was the 2nd highest debut album in 2018 on the Billboard 200 chart. She has also worked on campaigns for notable artists including Michael Jackson, Mariah Carey, Camila Cabello, Sara Bareilles, Meghan Trainor, Fifth Harmony, Zara Larsson, and more In this episode we discuss…Creating an engaged fan base Different approaches to creating rollout campaigns Leveraging emerging platforms like TikTok to bring attention to catalogHow to stand out as an intern to a music executive  As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

In this episode of the podcast, we sit down with Lisa Kasha Vice President of Integrated Marketing and Digital at Epic Records. Lisa is a savvy, accomplished digital marketing executive with extensive experience overseeing digital project management, partner development, account management, and marketing management at Epic Records. Lisa lead digital for Travis Scott’s album ASTROWORLD which was the 2nd highest debut album in 2018 on the Billboard 200 chart. She has also worked on campaigns for notable artists including Michael Jackson, Mariah Carey, Camila Cabello, Sara Bareilles, Meghan Trainor, Fifth Harmony, Zara Larsson, and more In this episode we discuss… <ul><li>Creating an engaged fan base </li><li>Different approaches to creating rollout campaigns </li><li>Leveraging emerging platforms like TikTok to bring attention to catalog</li><li>How to stand out as an intern to a music executive  </li></ul> As always never hesitate to leave a review or reach out to<a href="https://www.instagram.com/musicbusinesspodcast/" rel="nofollow" target="_blank"> @musicbusinesspodcast</a> Instagram with any feedback or ideas. Our GDPR privacy policy was updated on August 8, 2022. Visit <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

The Marketing Strategies Behind Travis Scott, Future, Mariah Carey and more with Lisa Kasha, VP of Integrated Marketing at Epic Records