Andrea Neiman's guest appearances

Andrea Neiman

Move: The Go To Market Podcast

Enterprise Marketer Podcast - Conference

Joe Pulizzi

Pam Didner

Jeffrey Rohrs

Rand Fishkin

Matt Heinz

Clay Scroggins

Jeff Bezos

Jake Dunlap

Jason Miller

Andy Paul

Jesse Itzler

Nancy Duarte

Jeff Coyle

Jess Ekstrom

Travis Wright

OwlTail

Vulnerability is not a weakness, as you may have been told. Vulnerability and self-awareness are actually keys to great leadership, especially in marketing, where a primary function is connection with people. Getting to the heart of the matter -- a path far too many shy away from. But not Andrea Neiman. Andrea joined me on the #FlipMyFunnel podcast to tell about how vulnerability and self-awareness are powerful tools in marketing. Andrea is the Senior Manager of Marketing at NetLine Corporation, and has been a Product and/or Channel Marketing Manager at various companies, including Adobe, Logitech ,and others. She came on the show to help us humanize B2B.

Vulnerability is not a weakness, as you may have been told. Vulnerability and self-awareness are actually keys to great leadership, especially in marketing, where a primary function is connection with people. Getting to the heart of the matter -- a path far too many shy away from. But not Andrea Neiman. Andrea joined me on the #FlipMyFunnel podcast to tell about how vulnerability and self-awareness are powerful tools in marketing. Andrea is the Senior Manager of Marketing at <a href="https://www.netline.com/" rel="noopener nofollow" target="_blank">NetLine Corporation</a>, and has been a Product and/or Channel Marketing Manager at various companies, including Adobe, Logitech ,and others. She came on the show to help us humanize B2B.

190:  Flashback - How To Humanize B2B w/ Andrea Neiman

What does "humanizing B2B" mean? And why should you care about it? All of that and more in this episode with the incredible Andrea Neiman.  #OneHero

What does "humanizing B2B" mean? And why should you care about it? All of that and more in this episode with the incredible Andrea Neiman.  #OneHero

80: How to Humanize B2B w/ Andrea Neiman

https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/60-andrea-neiman/Understanding what is working with your audience is at the core of Content Marketing, but most marketers leave this up to chance.  Other times we just focus on what everyone else is doing and model that and we leave our differentiator behind.  So what can marketers do to help bring insights into reality versus our gut feel?In this episode, Jeff sits down with Andrea Neiman of NetLine to talk about a report they released called the State of Content Consumption and Demand Report.  Inside, they use real data to show you the consumption topics and types of content B2B professionals use to make decisions and improve their ability to be effective at work.   Biography:With over 10 years of marketing experience and an MBA, Andrea Nieman has been focused on product, brand and channel marketing for enterprise and SMB companies, selling to a variety of audiences within several industries and through many communication and engagement channels. She can intimately understand how to contextually position B2B and B2C companies that deliver SaaS, Perpetual Licensing, and Hardware solutions through meaningful storytelling.More unique as a marketing professional: Andrea empathizes with customers, peers, and management through her keen ability to get to the heart of what matters most; and she has proven success in developing solutions in fast-paced and quickly changing environments.

<a href="https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/60-andrea-neiman/" rel="noopener nofollow" target="_blank">https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/60-andrea-neiman/</a> Understanding what is working with your audience is at the core of Content Marketing, but most marketers leave this up to chance. Other times we just focus on what everyone else is doing and model that and we leave our differentiator behind. So what can marketers do to help bring insights into reality versus our gut feel? In this episode, Jeff sits down with Andrea Neiman of NetLine to talk about a report they released called the State of Content Consumption and Demand Report. Inside, they use real data to show you the consumption topics and types of content B2B professionals use to make decisions and improve their ability to be effective at work. Biography: With over 10 years of marketing experience and an MBA, Andrea Nieman has been focused on product, brand and channel marketing for enterprise and SMB companies, selling to a variety of audiences within several industries and through many communication and engagement channels. She can intimately understand how to contextually position B2B and B2C companies that deliver SaaS, Perpetual Licensing, and Hardware solutions through meaningful storytelling. More unique as a marketing professional: Andrea empathizes with customers, peers, and management through her keen ability to get to the heart of what matters most; and she has proven success in developing solutions in fast-paced and quickly changing environments.