Larissa Rivers's guest appearances

Larissa Rivers

FKT Podcast

Women of Distance

Singletrack

Brittany Peterson

Clare Gallagher

Ryan Ghelfi

Krissy Moehl

Mike Foote

Buzz Burrell

Jeff Colt

Jim Walmsley

Ellie Pell

Corrine Malcolm

Rea Kolbl

Hillary Allen

Kyle Richardson

Meghan Hicks

Joe McConaughy

OwlTail

Strava

I’m calling this Strava week because, yes, we have another representative from the platform here today.Larissa Rivers is the North American Marketing Lead at Strava leading all brand efforts in the US and Canada through community building and nationally engaging programs. She joined Strava back in 2012 when it was still only relatively known amongst a cult following of cyclists with a view towards growing the brand amongst runners. The year after that, she and  her husband, Brett opened up San Francisco Running Company to serve the trail runners in the Bay Area. They sold the company in 2019 and now live with mountain views in Louisville, CO with their three young and very active girls. In this conversation, we go in depth about - Her experience establishing the iconic San Francisco Running company with Brett, and her advice for getting a trail running store off the groundWhat it was like in the early days of building the run community on the Strava app How Strava works with athlete influencers, her favorite  stories to tell as a marketer, and how even hardcore athlete can be relatable to the rest of the community The  ways to make all athletes comfortable being their raw authentic selves on the platform Ways to improve representation in our sportTune in now!Support the show

I’m calling this Strava week because, yes, we have another representative from the platform here today.Larissa Rivers is the North American Marketing Lead at Strava leading all brand efforts in the US and Canada through community building and nationally engaging programs. She joined Strava back in 2012 when it was still only relatively known amongst a cult following of cyclists with a view towards growing the brand amongst runners. The year after that, she and  her husband, Brett opened up San Francisco Running Company to serve the trail runners in the Bay Area. They sold the company in 2019 and now live with mountain views in Louisville, CO with their three young and very active girls. In this conversation, we go in depth about - <ul><li>Her experience establishing the iconic San Francisco Running company with Brett, and her advice for getting a trail running store off the ground</li><li>What it was like in the early days of building the run community on the Strava app </li><li>How Strava works with athlete influencers, her favorite  stories to tell as a marketer, and how even hardcore athlete can be relatable to the rest of the community </li><li>The  ways to make all athletes comfortable being their raw authentic selves on the platform </li><li>Ways to improve representation in our sport</li></ul>Tune in now!<a href="https://www.patreon.com/runsingletrack" rel="payment nofollow" target="_blank">Support the show</a>

Larissa Rivers | Trail Running Stores, Sports Marketing, Strava

In this episode we jump right in with Larissa as she explained her transition from working non-stop in the NYC finance world to running a half-marathon, to moving across the country and working at a little startup called Strava, where she’s now a senior marketing manager spearheading their access and equity initiatives. Along the way, she and her husband started San Francisco Running Company, cementing her into the Northern California trail scene. She discusses getting after her personal running goals while also working full-time, and raising three children, and moving to Colorado right before a pandemic. Find her on IG @larissa3963 and strava https://www.strava.com/athletes/192983?oq=lari

In this episode we jump right in with Larissa as she explained her transition from working non-stop in the NYC finance world to running a half-marathon, to moving across the country and working at a little startup called Strava, where she’s now a senior marketing manager spearheading their access and equity initiatives. Along the way, she and her husband started <a href="https://www.sfrunco.com/" rel="nofollow" target="_blank">San Francisco Running Company</a>, cementing her into the Northern California trail scene. She discusses getting after her personal running goals while also working full-time, and raising three children, and moving to Colorado right before a pandemic. Find her on IG @larissa3963 and strava <a href="https://www.strava.com/athletes/192983?oq=lari" rel="nofollow" target="_blank">https://www.strava.com/athletes/192983?oq=lari</a>

Strava is everywhere!  Quietly, not saying much, even though this company is fundamental in our recreational lives.  But what goes on behind the curtain?Strava reminds me of Apple - the minimalist interface, the super clean look - and you don't spray, you let the products do the talking. We're focussed on what athletes need and want.  We were able to hire the best people in San Francisco because they believed in Strava - we're mission-driven, and they got to build products for a sport they really cared about.Black lives definitely matter - how are you approaching the needed changes in our culture?It's a privilege to do what we do - we run and ride anywhere we want in safety - it's a real learning experience to realize that's not true for everyone. The more you learn, the more you need to learn.  We're very committed to being anti-racist.What should we know about Strava that we don't know?"Local Legend" is new - instead of rewarding the fastest person, it rewards grit, persistence, and determination - whoever does a Segment the most times becomes the Local Legend (hot tip: the algorithm rolls over every 90 days.) "Route Builder" is also new - you can create and then follow your own route - we basically know where athletes like to Run and Ride, so that information is used to help you build your route.Then there's the "Kudo Bomb" (what?) - it's a hidden "easter egg" that's not on any of the menus (!)And yes, you can't find this anywhere else, but Larissa divulges how many Users and Activities are on Strava (you'll have to listen to find out)!

Strava is everywhere! Quietly, not saying much, even though this company is fundamental in our recreational lives. But what goes on behind the curtain? Strava reminds me of Apple - the minimalist interface, the super clean look - and you don't spray, you let the products do the talking. We're focussed on what athletes need and want. We were able to hire the best people in San Francisco because they believed in Strava - we're mission-driven, and they got to build products for a sport they really cared about. Black lives definitely matter - how are you approaching the needed changes in our culture? It's a privilege to do what we do - we run and ride anywhere we want in safety - it's a real learning experience to realize that's not true for everyone. The more you learn, the more you need to learn. We're very committed to being anti-racist. What should we know about Strava that we don't know? "Local Legend" is new - instead of rewarding the fastest person, it rewards grit, persistence, and determination - whoever does a Segment the most times becomes the Local Legend (hot tip: the algorithm rolls over every 90 days.) "Route Builder" is also new - you can create and then follow your own route - we basically know where athletes like to Run and Ride, so that information is used to help you build your route. Then there's the "Kudo Bomb" (what?) - it's a hidden "easter egg" that's not on any of the menus (!) And yes, you can't find this anywhere else, but Larissa divulges how many Users and Activities are on Strava (you'll have to listen to find out)!

Strava's Larissa Rivers shares the inside scoop on the social network for athletes - #93