Lloyd Melnick's guest appearances

Lloyd Melnick

IndieGameBusiness®

Dan Rogers

Yulia Vakhrusheva

Ed Dille

Gregan Dunn

Cory Trese

Elena Lobova

Elliot Callighan

Habib Chams

Andrew Trese

Juney Dijkstra

Alex Golebiowski

Sarah Elmaleh

Paul Arendt

Emre Deniz

Jason Della Rocca

OwlTail

During the session, we delve into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition. You will first learn the core components of customer lifetime value and how to calculate LTV. We will then delve into ways to improve the value of your customers, your advertising mix and overall profitability. Here is a link to the Lloyds presentation - https://www.slideshare.net/CasualGame/indiegamebusiness-understanding-ltv-the-most-important-kpi-in-gaming To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness The Twitters to follow - Indie Game Business: https://twitter.com/BusinessIndie Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie--- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

During the session, we delve into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition. You will first learn the core components of customer lifetime value and how to calculate LTV. We will then delve into ways to improve the value of your customers, your advertising mix and overall profitability. Here is a link to the Lloyds presentation - <a href="https://www.slideshare.net/CasualGame/indiegamebusiness-understanding-ltv-the-most-important-kpi-in-gaming" rel="nofollow" target="_blank">https://www.slideshare.net/CasualGame/indiegamebusiness-understanding-ltv-the-most-important-kpi-in-gaming</a> To learn more about the show or our online business matchmaking events for indie developers visit: <a href="http://indiegame.business/" rel="nofollow" target="_blank">http://indiegame.business</a> Indie Game Business is produced by The Powell Group: <a href="http://powellgroupconsulting.com/" rel="nofollow" target="_blank">http://powellgroupconsulting.com</a> Watch the official live stream: <a href="http://www.twitch.tv/indiegamebusiness" rel="nofollow" target="_blank">www.twitch.tv/indiegamebusiness</a> Watch INDIE's stream: <a href="http://www.twitch.tv/INDIE" rel="nofollow" target="_blank">www.twitch.tv/INDIE</a> Join the Indie Game Business Discord: <a href="http://discord.gg/indiegamebusiness" rel="nofollow" target="_blank">http://discord.gg/indiegamebusiness</a> The Twitters to follow - Indie Game Business: <a href="https://twitter.com/BusinessIndie" rel="nofollow" target="_blank">https://twitter.com/BusinessIndie</a> Powell Group Consulting: <a href="https://twitter.com/PowellGrp" rel="nofollow" target="_blank">https://twitter.com/PowellGrp</a> Jay: <a href="https://twitter.com/Powell_Jay" rel="nofollow" target="_blank">https://twitter.com/Powell_Jay</a> INDIE: <a href="https://twitter.com/TheRealIndie" rel="nofollow" target="_blank">https://twitter.com/TheRealIndie</a>--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/indiegamebusiness/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/indiegamebusiness/support</a>

Understanding LTV, the most important KPI in gaming with Lloyd Melnick

Lloyd has been working remotely for years, now he's been working from home for a year.   He's sharing what he's learned to help the rest of us adapt.  #gamedevelopment #indiegame #marketing   To learn more about the show or our online business matchmaking events  for indie developers visit: http://indiegame.business   Indie Game Business is produced by The Powell Group:  http://powellgroupconsulting.com Watch the official live stream: https://mixer.com/IndieGameBusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord:  http://discord.gg/indiegamebusiness The Twitters to follow:   Indie Game Business: https://twitter.com/BusinessIndie Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie--- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

Lloyd has been working remotely for years, now he's been working from home for a year.   He's sharing what he's learned to help the rest of us adapt.  #gamedevelopment #indiegame #marketing   To learn more about the show or our online business matchmaking events  for indie developers visit: http://indiegame.business   Indie Game Business is produced by The Powell Group:  <a href="http://powellgroupconsulting.com" rel="nofollow" target="_blank">http://powellgroupconsulting.com</a> Watch the official live stream: <a href="https://mixer.com/IndieGameBusiness" rel="nofollow" target="_blank">https://mixer.com/IndieGameBusiness</a> Watch INDIE's stream: <a href="http://www.twitch.tv/INDIE" rel="nofollow" target="_blank">www.twitch.tv/INDIE</a> Join the Indie Game Business Discord:  <a href="http://discord.gg/indiegamebusiness" rel="nofollow" target="_blank">http://discord.gg/indiegamebusiness</a> The Twitters to follow:   Indie Game Business: <a href="https://twitter.com/BusinessIndie" rel="nofollow" target="_blank">https://twitter.com/BusinessIndie</a> Powell Group Consulting: <a href="https://twitter.com/PowellGrp" rel="nofollow" target="_blank">https://twitter.com/PowellGrp</a> Jay: <a href="https://twitter.com/Powell_Jay" rel="nofollow" target="_blank">https://twitter.com/Powell_Jay</a> INDIE: <a href="https://twitter.com/TheRealIndie" rel="nofollow" target="_blank">https://twitter.com/TheRealIndie</a>--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/indiegamebusiness/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/indiegamebusiness/support</a>

Lloyd Melnick - Effective Strategies For Working From Home

Lloyd Melnick joins us to discuss the short term and long term advantages of creating hypercasual mobile games.   Twitter - twitter.com/lloydmelnick Blog - www.lloydmelnick.com  To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Join hundreds of other developers and publishers on our Discord: https://discord.gg/indiegamebusiness  ---   Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

Lloyd Melnick joins us to discuss the short term and long term advantages of creating hypercasual mobile games.   Twitter - <a href="http://twitter.com/lloydmelnick" rel="nofollow" target="_blank">twitter.com/lloydmelnick</a> Blog - <a href="http://www.lloydmelnick.com" rel="nofollow" target="_blank">www.lloydmelnick.com</a> To learn more about the show or our online business matchmaking events for indie developers visit: <a href="http://indiegame.business/" rel="nofollow" target="_blank">http://indiegame.business</a> Indie Game Business is produced by The Powell Group: <a href="http://powellgroupconsulting.com/" rel="nofollow" target="_blank">http://powellgroupconsulting.com</a> Join hundreds of other developers and publishers on our Discord: <a href="https://discord.gg/indiegamebusiness" rel="nofollow" target="_blank">https://discord.gg/indiegamebusiness</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/indiegamebusiness/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/indiegamebusiness/support</a>