Anjana Reddy's guest appearances

Anjana Reddy

SeedToScale | Curated by Accel

The Retail Podcast by Vue.ai

INSIGHTS Podcast Series

Krish Subramanian

Dheeraj Pandey

Nandan Nilekani

Hans Tung

Girish Mathrubootham

Ritesh Arora

Elad Gil

Ashwin Damera

Rahul Pangam

Binny Bansal

Dinesh Katiyar

Abhinav Chaturvedi

Dhruv Agarwala

Shradha Sharma

Varun Dua

OwlTail

Our third episode of The Retail Podcast by Vue.ai, features Anjana Reddy, the founder and CEO of Universal Sportsbiz, an Indian fashion retail company.  The company has a range of celebrity-endorsed brands specializing in trendy clothing and accessories. Her brands Wrogn, Imara and Ms.Taken sell in more than 500+ stores across India as and on e-commerce giant Myntra. In this retail podcast, learn how in 2017, Anjana was part of the Forbes 30 under 30 list in Asia, in the Retail &amp; Ecommerce segment. In this episode, she talks about her unconventional journey with Universal Sportsbiz (USPL) and the chances she took to disrupt the Indian retail market with her homegrown brands. Reddy also talks about the dominance of physical stores in India and how she sees the brand's retail strategy evolve in the next few years. Tune in to listen to the full conversation.

Our third episode of The Retail Podcast by <a href="http://Vue.ai" rel="nofollow" target="_blank">Vue.ai</a>, features Anjana Reddy, the founder and CEO of Universal Sportsbiz, an Indian fashion retail company. The company has a range of celebrity-endorsed brands specializing in trendy clothing and accessories. Her brands Wrogn, Imara and Ms.Taken sell in more than 500+ stores across India as and on e-commerce giant Myntra. In this retail podcast, learn how in 2017, Anjana was part of the Forbes 30 under 30 list in Asia, in the Retail &amp; Ecommerce segment. In this episode, she talks about her unconventional journey with Universal Sportsbiz (USPL) and the chances she took to disrupt the Indian retail market with her homegrown brands. Reddy also talks about the dominance of physical stores in India and how she sees the brand's retail strategy evolve in the next few years. Tune in to listen to the full conversation.

The Retail Podcast by Vue.ai | Anjana Reddy | Episode 3

“You can’t get bigger than Messi,” Anjana Reddy says. Less than two weeks ahead of the 2018 FIFA World Cup, Reddy, founder of Indian fashion company Universal Sportsbiz Private Limited (USPL), reflects on her entrepreneurial journey from a sports e-commerce brand to a national fashion industrialist. A sports fanatic and forward-looking business mogul, Anjana left her town in Hyderabad to attend university in the US, where she discovered something she had never seen before in the Indian market: Dogs wearing team jerseys at sporting events. Well, everyone wearing team jerseys - and drinking from team-branded beer mugs. At pep rallies, football games, and after-parties, every single attendee had a way to let you know exactly which team they were supporting. That’s when she struck gold and decided to combine her two favourite things. With India’s craze for the game - whether that’s cricket, football, or entertainment - Anjana decided to bring the business model to India in early 2012 through Collectabillia.com, a celebrity-based e-commerce merchandise and memorabilia brand. For this brand, she signed legends like Sachin Tendulkar, Virat Kohli, and Rajnikanth. In 2014, she even managed to sign Lionel Messi right before he played the World Cup (despite a run-in with the Spanish Embassy; you’ll have to hear her story to believe it). After her initial success, she developed her business even further, scaling it to include women’s fashion and youth-oriented clothing in both online and offline markets with WROGN and Imara. Though she was unfamiliar with the clothing industry, one of the oldest trades in the country, she spent nights studying the entire process from yarn to final product at factories, and analysed the market for years in order to position her brand effectively. USPL is a lesson in market disruption, customer valuation, and how a little entrepreneurial drive can make a world of difference. Join us as Reddy, now on the Forbes 30 Under 30 Asia list, discusses the importance of market analysis, distribution, and funding. And don’t forget your Accel-themed beer mug. (We’re kidding, but, Anjana, let’s work on that?)

“You can’t get bigger than Messi,” Anjana Reddy says. Less than two weeks ahead of the 2018 FIFA World Cup, Reddy, founder of Indian fashion company Universal Sportsbiz Private Limited (USPL), reflects on her entrepreneurial journey from a sports e-commerce brand to a national fashion industrialist. A sports fanatic and forward-looking business mogul, Anjana left her town in Hyderabad to attend university in the US, where she discovered something she had never seen before in the Indian market: Dogs wearing team jerseys at sporting events. Well, everyone wearing team jerseys - and drinking from team-branded beer mugs. At pep rallies, football games, and after-parties, every single attendee had a way to let you know exactly which team they were supporting. That’s when she struck gold and decided to combine her two favourite things. With India’s craze for the game - whether that’s cricket, football, or entertainment - Anjana decided to bring the business model to India in early 2012 through <a href="http://Collectabillia.com" rel="nofollow" target="_blank">Collectabillia.com</a>, a celebrity-based e-commerce merchandise and memorabilia brand. For this brand, she signed legends like Sachin Tendulkar, Virat Kohli, and Rajnikanth. In 2014, she even managed to sign Lionel Messi right before he played the World Cup (despite a run-in with the Spanish Embassy; you’ll have to hear her story to believe it). After her initial success, she developed her business even further, scaling it to include women’s fashion and youth-oriented clothing in both online and offline markets with WROGN and Imara. Though she was unfamiliar with the clothing industry, one of the oldest trades in the country, she spent nights studying the entire process from yarn to final product at factories, and analysed the market for years in order to position her brand effectively. USPL is a lesson in market disruption, customer valuation, and how a little entrepreneurial drive can make a world of difference. Join us as Reddy, now on the Forbes 30 Under 30 Asia list, discusses the importance of market analysis, distribution, and funding. And don’t forget your Accel-themed beer mug. (We’re kidding, but, Anjana, let’s work on that?)

INSIGHTS #7: Anjana Reddy - What's Right About WROGN?

“You can’t get bigger than Messi,” Anjana Reddy says. Less than two weeks ahead of the 2018 FIFA World Cup, Reddy, founder of Indian fashion company Universal Sportsbiz Private Limited (USPL), reflects on her entrepreneurial journey from a sports e-commerce brand to a national fashion industrialist. A sports fanatic and forward-looking business mogul, Anjana left her town in Hyderabad to attend university in the US, where she discovered something she had never seen before in the Indian market: Dogs wearing team jerseys at sporting events. Well, everyone wearing team jerseys - and drinking from team-branded beer mugs. At pep rallies, football games, and after-parties, every single attendee had a way to let you know exactly which team they were supporting. That’s when she struck gold and decided to combine her two favourite things. With India’s craze for the game - whether that’s cricket, football, or entertainment - Anjana decided to bring the business model to India in early 2012 through <a href="http://Collectabillia.com" rel="nofollow" target="_blank">Collectabillia.com</a>, a celebrity-based e-commerce merchandise and memorabilia brand. For this brand, she signed legends like Sachin Tendulkar, Virat Kohli, and Rajnikanth. In 2014, she even managed to sign Lionel Messi right before he played the World Cup (despite a run-in with the Spanish Embassy; you’ll have to hear her story to believe it). After her initial success, she developed her business even further, scaling it to include women’s fashion and youth-oriented clothing in both online and offline markets with WROGN and Imara. Though she was unfamiliar with the clothing industry, one of the oldest trades in the country, she spent nights studying the entire process from yarn to final product at factories, and analysed the market for years in order to position her brand effectively. USPL is a lesson in market disruption, customer valuation, and how a little entrepreneurial drive can make a world of difference. Join us as Reddy, now on the Forbes 30 Under 30 Asia list, discusses the importance of market analysis, distribution, and funding. And don’t forget your Accel-themed beer mug. (We’re kidding, but, Anjana, let’s work on that?)