Lyle Stevens's guest appearances

Lyle Stevens

Social Geek

Unpacking the Digital Shelf

Rob Biesenbach

John Jantsch

Eric Meyer

Jason Goldberg

Stenetta Anthony

Tom Goodwin

Jay Baer

Joe Donaldson

Jeremy Miller

John DiJulius

Mitch Joel

Scott Deviney

Brian Beck

James Thomson

Michelle Bacharach

OwlTail

Brands are now spending upwards of $15 billion a year to manage and activate their influencer marketing programs. It’s grown from a few celebrities posting a video to millions of micro-influencers driving impact throughout the sales funnel. Rob and Peter sat down with Lyle Stevens, co-founder, and CEO of Mavrck, an influencer marketing platform, to identify what shifts are required across teams and processes to manage and optimize the impact of influencer marketing on your business.

Brands are now spending upwards of $15 billion a year to manage and activate their influencer marketing programs. It’s grown from a few celebrities posting a video to millions of micro-influencers driving impact throughout the sales funnel. Rob and Peter sat down with Lyle Stevens, co-founder, and CEO of Mavrck, an influencer marketing platform, to identify what shifts are required across teams and processes to manage and optimize the impact of influencer marketing on your business.

Interview: Influencer Marketing at Scale, with Lyle Stevens, co-founder and CEO, Mavrck

Jack Monson

Lyle Stevens, CEO and Co-Founder of Mavrck, discusses the impact and explosive growth of Influencer Marketing.Lyle tells his story of how his role in the aerospace and defense industry led to his work with subject matter experts and eventually influencers on social media. He shares current trends that he sees including further disruption by on-demand content creators in the growing gig economy, the rise of I2C or Influencer-to-Consumer marketing, and more breakout channels like TikTok.Thanks to Social Joey and Gusto!

Lyle Stevens, CEO and Co-Founder of Mavrck, discusses the impact and explosive growth of Influencer Marketing. Lyle tells his story of how his role in the aerospace and defense industry led to his work with subject matter experts and eventually influencers on social media. He shares current trends that he sees including further disruption by on-demand content creators in the growing gig economy, the rise of I2C or Influencer-to-Consumer marketing, and more breakout channels like TikTok. Thanks to Social Joey and Gusto!

Influencer Marketing with Lyle Stevens and Jack Monson