James Fergusson's guest appearances

James Fergusson

The MoneyWeek Podcast

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

Jordan Peterson

Liz Ann Sonders

David Smith

Matt Ridley

Anand Giridharadas

Dambisa Moyo

Richard Curtis

Julian Brigden

Russell Napier

Steve Keen

Jonathan Tepper

Tim Hayes

Rob Arnott

Raoul Pal

Steen Jakobsen

OwlTail

Today we are joined by James Fergusson, the CEO of MDI (https://www.mdi-global.com) a mobile focused research company launched in 2013.MDI is based in Melbourne, with offices in Cape Town, Miami, Utah, Washington DC and recently launching their European presence from London. MDI has developed and is continuously evolving its own proprietary mobile research platform, and has worked with some of the world's largest consumer brands.This was a very enjoyable chat. I first met James back in 1994 when I started my career in market research at Frank Small and Associates in Melbourne. We were both wide-eyed young researchers, discovering market research somewhat by chance. It's nice to sit down 25 years, and eight kids later (six of these James') to chat. James has enjoyed a highly successful career in market research, including being based in Singapore for seven years in global executive roles for TNS / Kantar with a focus on technology and emerging markets.We discuss James' early days as an entrepreneurial kid mowing the lawns of neighbours to buy lollies and other joys the money brings. And, that a successful career is seldom linear or predictable, and it's best to just embrace the ride.James shares his perspective on the massive impact on research mobile phones have had over the past decade in the developed and developing world, and how this informed the strategy and innovation behind MDI. We hear about the story of MDI, and some lessons for those seeking to build a global facing business from Australia, including how to overcome our innate cultural risk aversion. A fascinating discussion about innovation in consumer insight past, present and the uncertain future.Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/

Today we are joined by James Fergusson, the CEO of MDI (<a href="https://www.mdi-global.com" rel="nofollow" target="_blank">https://www.mdi-global.com</a>) a mobile focused research company launched in 2013. MDI is based in Melbourne, with offices in Cape Town, Miami, Utah, Washington DC and recently launching their European presence from London. MDI has developed and is continuously evolving its own proprietary mobile research platform, and has worked with some of the world's largest consumer brands. This was a very enjoyable chat. I first met James back in 1994 when I started my career in market research at Frank Small and Associates in Melbourne. We were both wide-eyed young researchers, discovering market research somewhat by chance. It's nice to sit down 25 years, and eight kids later (six of these James') to chat. James has enjoyed a highly successful career in market research, including being based in Singapore for seven years in global executive roles for TNS / Kantar with a focus on technology and emerging markets. We discuss James' early days as an entrepreneurial kid mowing the lawns of neighbours to buy lollies and other joys the money brings. And, that a successful career is seldom linear or predictable, and it's best to just embrace the ride. James shares his perspective on the massive impact on research mobile phones have had over the past decade in the developed and developing world, and how this informed the strategy and innovation behind MDI. We hear about the story of MDI, and some lessons for those seeking to build a global facing business from Australia, including how to overcome our innate cultural risk aversion. A fascinating discussion about innovation in consumer insight past, present and the uncertain future. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - <a href="http://squareholes.com/realpeople" rel="nofollow" target="_blank">http://squareholes.com/realpeople</a> Connect with Jason Dunstone on Twitter @jasondunstone - <a href="https://twitter.com/jasondunstone?lang=en" rel="nofollow" target="_blank">https://twitter.com/jasondunstone?lang=en</a> Send Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - <a href="https://squareholes.com/blog/author/jason/" rel="nofollow" target="_blank">https://squareholes.com/blog/author/jason/</a> Find out more about Square Holes - <a href="http://www.squareholes.com/" rel="nofollow" target="_blank">http://www.squareholes.com/</a> Produced with Apiro Media - <a href="https://www.apiropodcasts.com/" rel="nofollow" target="_blank">https://www.apiropodcasts.com/</a>

#39 - James Fergusson - Innovating real time mobile research

Merryn Somerset Webb

Merryn Somerset Webb talks to author James Fergusson about how climate change and diminishing resources – particularly water – are driving migration. And how this is just the start.

Merryn Somerset Webb talks to James Fergusson