Evelyn Webster's guest appearances

Evelyn Webster

The Digiday Podcast

Superwomen with Rebecca Minkoff

Fitt Insider

Colleen Wachob

Jessica Lessin

Chuck Todd

Jason McCarthy

Erika Nardini

Nick Green

Gary Liu

John Burns

Andrew Dudum

Adrian Aoun

Sadie Lincoln

Ben Smith

Jeff Taylor

Andréa Mallard

Amy Adams

OwlTail

Even if you haven’t made it to one of the workouts at SoulCycle, you’ve certainly heard of the legendary spin classes by now. The boutique fitness brand that turned stationary bikes into an elevated ritual in exercise now encompasses nearly 100 locations nationwide. At the helm since 2020, Evelyn Webster has cultivated a culture of openness and transparency among her colleagues. Coming from the UK after a successful career in media, she is working hard to ensure SoulCycle studios embody the same welcoming atmosphere they’ve had since day one, keeping the community engaged with the brand as it scales. Even now, when Evelyn needs to reset, you can find her sweating it out on a bike, undergoing the mental and emotional shift that only the most stellar workouts can achieve. Thanks for listening!  Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Follow Superwomen on Instagram. Social Media @soulcycle Big Ideas How to keep an established brand fresh in the minds of consumers.--- Support this podcast: https://podcasters.spotify.com/pod/show/superwomen/support

Even if you haven’t made it to one of the workouts at <a href="https://www.soul-cycle.com/" rel="nofollow" target="_blank">SoulCycle</a>, you’ve certainly heard of the legendary spin classes by now. The boutique fitness brand that turned stationary bikes into an elevated ritual in exercise now encompasses nearly 100 locations nationwide. At the helm since 2020, Evelyn Webster has cultivated a culture of openness and transparency among her colleagues. Coming from the UK after a successful career in media, she is working hard to ensure SoulCycle studios embody the same welcoming atmosphere they’ve had since day one, keeping the community engaged with the brand as it scales. Even now, when Evelyn needs to reset, you can find her sweating it out on a bike, undergoing the mental and emotional shift that only the most stellar workouts can achieve. Thanks for listening!  Don't forget to order Rebecca's new book, <a href="https://www.amazon.com/Fearless-Unlocking-Creativity-Courage-Success/dp/1400220718/ref=mp_s_a_1_3?dchild=1&amp;keywords=fearless+rebecca+minkoff&amp;qid=1613683987&amp;sprefix=fearless+rebe&amp;sr=8-3" rel="nofollow" target="_blank">Fearless: The New Rules for Unlocking Creativity, Courage, and Success.</a> Follow Superwomen on <a href="https://www.instagram.com/rmsuperwomen/" rel="nofollow" target="_blank">Instagram</a>. Social Media <a href="https://www.instagram.com/soulcycle/?hl=en" rel="nofollow" target="_blank">@soulcycle</a> Big Ideas How to keep an established brand fresh in the minds of consumers.--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/superwomen/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/superwomen/support</a>

Pay it Forward: Evelyn Webster of SoulCycle

Today on the podcast I’m joined by SoulCycle CEO, Evelyn Webster. SoulCycle offers indoor cycling and spinning workout classes. With one-of-a-kind playlists, legendary instructors, and more than 83 studios (and counting) across the U.S., Canada, and the UK, SoulCycle creates an inspiring indoor cycling class experience. In this episode, we talk about the pandemic’s impact on brick-and-mortar fitness. Evelyn shares how SoulCycle navigated the rollercoaster of re-openings and restrictions. We also discuss the company’s omni-channel offering, including its smart bike, digital content, and outdoor classes. In this episode, you’ll learn:  The business model SoulCycle uses for predictable recurring revenue How SoulCycle blends brick-and-mortar studios with their digital platform SoulCycle’s strategies for retaining top talent in their industry  Links &amp; Resources  Calm Nike Training Club app Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch  Evelyn Webster’s Links  SoulCycle’s website Follow SoulCycle on Instagram Equinox+ website and app SoulCycle SOUL Renew subscription 

Today on the podcast I’m joined by SoulCycle CEO, Evelyn Webster. SoulCycle offers indoor cycling and spinning workout classes. With one-of-a-kind playlists, legendary instructors, and more than 83 studios (and counting) across the U.S., Canada, and the UK, SoulCycle creates an inspiring indoor cycling class experience. In this episode, we talk about the pandemic’s impact on brick-and-mortar fitness. Evelyn shares how SoulCycle navigated the rollercoaster of re-openings and restrictions. We also discuss the company’s omni-channel offering, including its smart bike, digital content, and outdoor classes. In this episode, you’ll learn: <ul> <li>The business model SoulCycle uses for predictable recurring revenue</li> <li>How SoulCycle blends brick-and-mortar studios with their digital platform</li> <li>SoulCycle’s strategies for retaining top talent in their industry</li> </ul> Links &amp; Resources <ul> <li><a href="https://www.calm.com/" rel="noopener nofollow" target="_blank">Calm</a></li> <li>Nike Training Club <a href="https://www.nike.com/ntc-app" rel="noopener nofollow" target="_blank">app</a></li> <li>Subscribe to the Fitt Insider <a href="https://insider.fitt.co/newsletter/" rel="noopener nofollow" target="_blank">newsletter</a></li> <li>Visit the Fitt Insider <a href="https://jobs.fitt.co/" rel="noopener nofollow" target="_blank">jobs board</a></li> <li>View current Fitt Insider investment and <a href="https://insider.fitt.co/investments/" rel="noopener nofollow" target="_blank">get in touch</a></li> </ul> Evelyn Webster’s Links <ul> <li>SoulCycle’s <a href="https://www.soul-cycle.com/" rel="noopener nofollow" target="_blank">website</a></li> <li>Follow SoulCycle on <a href="https://www.instagram.com/soulcycle/?hl=en" rel="noopener nofollow" target="_blank">Instagram</a></li> <li>Equinox+ <a href="https://www.equinoxplus.com/" rel="noopener nofollow" target="_blank">website</a> and <a href="https://www.equinoxplus.com/app" rel="noopener nofollow" target="_blank">app</a></li> <li>SoulCycle SOUL Renew <a href="https://www.soul-cycle.com/soulconnected/soul-renew/" rel="noopener nofollow" target="_blank">subscription</a></li> </ul>

125. Re-Envisioning Revenue Models with SoulCycle CEO Evelyn Webster

The Guardian's pivot to paid has a unique twist: There's no paywall. Instead, The Guardian relies on reader contributions -- a model gaining believers in news organizations caught between making their coronavirus coverage free of charge and facing ad shortfalls at the same time."There's absolutely no doubt that we're going to see a boost to our reader revenue during this period," said Guardian U.S. and Australia CEO Evelyn Webster on this week's episode of the Digiday Podcast. "We are going to see our advertising hit hard. I do not know how hard and how deep. I don't think any of us do. [But] even in the most dire scenario that I have looked at, the Guardian would still be a profitable business in America. So are we well positioned to continue our journey to grow? Yes. And I feel very confident about that."Reader contributions from American readers at about 40-45% of the US operation's income. Thanks to this evolving revenue scheme and a serious cost-cutting effort, in 2019 the Guardian as a whole made its first operating profit in 20 years.The Guardian recorded its best month ever in terms of web traffic."There is absolutely no doubt that that is what's driving the current trend," Webster said in reference to the pandemic. "We hit 114 million browsers in March, and that was an increase [of] 80 to 90% on the prior month and about 160% on the prior year."Webster talked about the difference between British and American contributor behavior, why the U.S. can use the perspective of a British newspaper and how the Guardian's ownership structure (it's owned by a trust) keeps its coverage impartial.

The Guardian's pivot to paid has a unique twist: There's no paywall. Instead, The Guardian relies on reader contributions -- a model gaining believers in news organizations caught between making their coronavirus coverage free of charge and facing ad shortfalls at the same time."There's absolutely no doubt that we're going to see a boost to our reader revenue during this period," said Guardian U.S. and Australia CEO Evelyn Webster on this week's episode of the Digiday Podcast. "We are going to see our advertising hit hard. I do not know how hard and how deep. I don't think any of us do. [But] even in the most dire scenario that I have looked at, the Guardian would still be a profitable business in America. So are we well positioned to continue our journey to grow? Yes. And I feel very confident about that."Reader contributions from American readers at about 40-45% of the US operation's income. Thanks to this evolving revenue scheme and a serious cost-cutting effort, in 2019 the Guardian as a whole made its first <a href="https://digiday.com/media/guardian-looks-future-makes-first-operating-profit-20-years/" rel="nofollow" target="_blank">operating profit</a> in 20 years.The Guardian recorded its best month ever in terms of web traffic."There is absolutely no doubt that that is what's driving the current trend," Webster said in reference to the pandemic. "We hit 114 million browsers in March, and that was an increase [of] 80 to 90% on the prior month and about 160% on the prior year."Webster talked about the difference between British and American contributor behavior, why the U.S. can use the perspective of a British newspaper and how the Guardian's ownership structure (it's owned by a trust) keeps its coverage impartial.

Guardian US CEO Evelyn Webster forecasts profit 'even in the most dire scenario'