Courtney Scharf's guest appearances

Courtney Scharf

AEM Thinking Forward Podcast—Advancing the Equipment Manufacturing Industry

Carlos Gutierrez

Robbie Kellman Baxter

Lonnie Love

Sheryl Connelly

Bill Fienup

Andre Wegner

Bryce Heventhal

Neil Jacobstein

Jim Colvin

Doug Griffin

Danny Ellis

Timothy Chou

Allie Kelly

Curt Blades

Steven Gonzalez

OwlTail

As more Baby Boomers are reaching retirement age, equipment manufacturers who want to stay competitive are going to need to attract and retain younger workers. But many companies don’t have a plan for appealing to Gen X, Millennials and Gen Z. And those that do might be basing it on false notions about generational thinking and mindsets. So in this edition of the podcast, Trend Hunter’s Senior Vice President of Research Services Courtney Scharf outlines their new, more precise framework of micro-generations, and shares some best practices that construction and agriculture equipment manufacturers can use to build an inter-generational workforce.

<p>As more Baby Boomers are reaching retirement age, equipment manufacturers who want to stay competitive are going to need to attract and retain younger workers. But many companies don’t have a plan for appealing to Gen X, Millennials and Gen Z.</p> <p>And those that do might be basing it on false notions about generational thinking and mindsets. So in this edition of the podcast, Trend Hunter’s Senior Vice President of Research Services Courtney Scharf outlines their new, more precise framework of micro-generations, and shares some best practices that construction and agriculture equipment manufacturers can use to build an inter-generational workforce.</p>

Ep. 24 – Micro-Generations in Your Workforce, with Courtney Scharf from Trend Hunter 