Brent Adamson
30 Podcast Episodes
Challenger Sale Author, Brent Adamson, Talks Surgeon Buying Behavior
Challenger Sale Author, Brent Adamson, Talks Surgeon Buying Behavior
Sponsored by TrackableMed How often do we hear people say the customer is always right? While the idea behind the ph... Read more
10 Jul 2023
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48mins
The Dangers Of Doubling Down On Value - Brent Adamson - B2B EQ - Episode #10
The Dangers Of Doubling Down On Value - Brent Adamson - B2B EQ - Episode #10
As B2B EQ hits our 10th episode, we’re honored to be joined by someone known to have the “biggest crystal ball in B2B sa... Read more
7 Apr 2023
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52mins
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Episode 202: #201: Brent Adamson of Ecosystems — The Future of Sales is About Buyer Confidence
Episode 202: #201: Brent Adamson of Ecosystems — The Future of Sales is About Buyer Confidence
Brent Adamson is one of the most influential researchers, authors, presenters, trainers and B2B sales advisors in the wo... Read more
19 Oct 2022
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58mins
1102: Understand the Buyer’s Emotions to Change Them with Brent Adamson
1102: Understand the Buyer’s Emotions to Change Them with Brent Adamson
Brent Adamson is the Global Head of Research and Communities at Ecosystems, as well as the co-author of The Challenger S... Read more
18 Oct 2022
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52mins
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#6 Brent Adamson - Co-Author The Challenger Sale
#6 Brent Adamson - Co-Author The Challenger Sale
In 2011 Brent Adamson helped change the landscape of sales with The Challenger Sale.A book that shook up the industry an... Read more
10 Oct 2022
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1hr 1min
Beyond the Challenger Sale Part 2: Focus on Value & Make your Product Easy to Buy (with Brent Adamson, Author ”The Challenger Sale” & ”The Challenger Customer”)
Beyond the Challenger Sale Part 2: Focus on Value & Make your Product Easy to Buy (with Brent Adamson, Author ”The Challenger Sale” & ”The Challenger Customer”)
Brent Adamson is a former Harvard professor turned Wall Street Journal award-winning author and sales researcher. He co-... Read more
2 Oct 2022
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43mins
Ecosystems' Brent Adamson On Mastering The 3 Types Of Customer Value
Ecosystems' Brent Adamson On Mastering The 3 Types Of Customer Value
In the world of B2B, customer value has historically been a trivial concept. But, in recent years, the conversation arou... Read more
25 Aug 2022
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40mins
#188 Brent Adamson - Help Buyers With Your Head and Heart
#188 Brent Adamson - Help Buyers With Your Head and Heart
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Sales pros come from all ... Read more
10 Aug 2022
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39mins
Brent Adamson - It’s Not What You Sell, It’s How You Sell
Brent Adamson - It’s Not What You Sell, It’s How You Sell
Harvard Business Review Sensemaking for Sales https://hbr.org/2022/01/sensemaking-for-sales The Challenger Bookshttps://... Read more
3 Aug 2022
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38mins
Sensemaking For Sales with Brent Adamson
Sensemaking For Sales with Brent Adamson
Brent Adamson is a world-renowned researcher, author, presenter, trainer, and advisor to B2B commercial executives world... Read more
23 Jun 2022
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58mins
