Christine Trodella's guest appearances

Christine Trodella

The Official SaaStr Podcast: SaaS | Founders | Investors

Crazy and The King Podcast

Ground Truth

Manny Medina

Kyle Porter

Keith Rabois

Joann Lublin

Mike McDerment

Laura Roeder

Ashley Smith

Matt Murphy

Garry Tan

Todd Olson

Ben Uretsky

Brad Feld

Kleiner Perkins

John Doerr

Jack Altman

OwlTail

Join Torin and Julie this week to welcome Head of Americas for Workplace from Facebook, Christine Trodella. Christine shares how she approaches remote work to ensure it is inclusive, effective, and promotes employee well-being, as well as perspectives on what she is hearing from customers who use Workplace to ensure all of their employees have a voice. . Christine dishes on technology, best practices, safety and her all-time favorite TV shows. About Christine: Christine Trodella has been at Facebook since 2011, where she originally led the Consumer Packaged Goods and Retail teams in Facebook’s Global Marketing Solutions organization. As sales channels evolved, Christine assumed a U.S. sales leadership role responsible for selling Facebook and Instagram solutions to top CPG manufacturers and retail marketers, increasing year-over-year growth rates up to 90%. She then led North and Latin America for Facebook’s Audience Network. She currently leads the Americas for Workplace from Facebook, Facebook's organizational communications platform. Her team helps businesses and large enterprises build a connected culture by leveraging the Workplace platform. Prior to Facebook, Christine held sales leadership roles at WebMD, Yahoo! and AOL.What is your take on this week's stories? Tell us on Twitter, FB and LinkedIn.Thank you to our sponsors and to the team at Evergreen!JobVite: Learn more at www.jobvite.com/catkPrepare yourself for Crazy and the King!Follow us on Facebook: https://www.facebook.com/CrazyAndTheKingMore on Torin and Julie:Julie: https://www.linkedin.com/in/juliesowashdisabilitysolutionsTorin: https://www.linkedin.com/in/torinellisCred:Production and Music by: Marcel "DjCellz" BoykinImage provided by Christine Trodella

Join Torin and Julie this week to welcome Head of Americas for Workplace from Facebook, Christine Trodella. Christine shares how she approaches remote work to ensure it is inclusive, effective, and promotes employee well-being, as well as perspectives on what she is hearing from customers who use Workplace to ensure all of their employees have a voice. . Christine dishes on technology, best practices, safety and her all-time favorite TV shows. About Christine: Christine Trodella has been at Facebook since 2011, where she originally led the Consumer Packaged Goods and Retail teams in Facebook’s Global Marketing Solutions organization. As sales channels evolved, Christine assumed a U.S. sales leadership role responsible for selling Facebook and Instagram solutions to top CPG manufacturers and retail marketers, increasing year-over-year growth rates up to 90%. She then led North and Latin America for Facebook’s Audience Network. She currently leads the Americas for Workplace from Facebook, Facebook's organizational communications platform. Her team helps businesses and large enterprises build a connected culture by leveraging the Workplace platform. Prior to Facebook, Christine held sales leadership roles at WebMD, Yahoo! and AOL.What is your take on this week's stories? Tell us on Twitter, FB and LinkedIn.Thank you to our sponsors and to the team at Evergreen!JobVite: Learn more at <a href="https://cms.megaphone.fm/organizations/7fa9198c-7e9e-11ea-a0be-cf1318375a71/podcasts/ed3ccb66-c1ff-11ea-a224-b788e301f61b/episodes/a10f073e-5068-11eb-ab15-d76bd7bda89c/www.jobvite.com/catk" rel="nofollow" target="_blank">www.jobvite.com/catk</a>Prepare yourself for Crazy and the King!Follow us on Facebook: <a href="https://www.facebook.com/CrazyAndTheKing" rel="nofollow" target="_blank">https://www.facebook.com/CrazyAndTheKing</a>More on Torin and Julie:Julie: <a href="https://www.linkedin.com/in/juliesowashdisabilitysolutions" rel="nofollow" target="_blank">https://www.linkedin.com/in/juliesowashdisabilitysolutions</a>Torin: <a href="https://www.linkedin.com/in/torinellis/" rel="nofollow" target="_blank">https://www.linkedin.com/in/torinellis</a>Cred:Production and Music by: Marcel "DjCellz" BoykinImage provided by Christine Trodella

The CATK Interview: Christine Trodella

Welcome to Ground Truth by Dogpatch Advisors, a podcast about company builders, leadership, and how operators use data to build the future of sales. Ground Truth is hosted by Mercy Bell alongside Kyle Williams and Ben Salzman. To learn more, check out www.groundtruthpod.com or dogpatch.com/podcast for other Ground Truth episodes and a deeper dive into each story. The guest for Episode 3 is Christine Trodella, a Director at Facebook and head of the Americas for their Workplace division. We loved chatting with her as she shared her journey from rural Iowa all the way to Silicon Valley, where over her nearly two-decade career as a sales leader, she’s found herself at the tip of the spear of just about every pivotal shift in the tech industry.Podcast Summary: 01:29 - On Christine’s childhood, her parents and her move to California for college.04:50 - How she switched to tech after working as an economist07:33 - Her first corporate development role and how they adapted their rudimentary tools to the arrival of the Internet.09:44 - Christine’s biggest career leap to Yahoo! building out the advertising industry15:40 - A new life: motherhood, working from home and her role at WebMD17:31 - How Christine’s quiet life took a 180º turn as she joined Facebook in 201019:43 - Looking back at customer acquisition ten years ago22:58 - How Christine, Workplace’s biggest fan, ended up leading the Americas for Workplace27:19 - An insider look at Workplace’s go to market strategy32:34 - How Workplace has responded to the COVID-19 crisis38:21 - On her team’s strategies to find and use data to measure impactCreditsGround Truth is a production of Dogpatch Advisors. This episode was written by Jack Buehrer from Campfire Labs, sound engineering and studio space provided by TJ Bonaventura and Julian Lewis from StudioPod, editing and mixing by Jorge Gonzalez from Nodalab, video production by Nick Shaheen from Above Treeline Studios and and cover art by Eric Miller.

Welcome to Ground Truth by Dogpatch Advisors, a podcast about company builders, leadership, and how operators use data to build the future of sales. Ground Truth is hosted by Mercy Bell alongside Kyle Williams and Ben Salzman. To learn more, check out <a href="http://www.groundtruthpod.com" rel="noopener noreferrer nofollow" target="_blank">www.groundtruthpod.com</a> or <a href="http://dogpatch.com/podcast" rel="nofollow" target="_blank">dogpatch.com/podcast</a> for other Ground Truth episodes and a deeper dive into each story. The guest for Episode 3 is Christine Trodella, a Director at Facebook and head of the Americas for their Workplace division. We loved chatting with her as she shared her journey from rural Iowa all the way to Silicon Valley, where over her nearly two-decade career as a sales leader, she’s found herself at the tip of the spear of just about every pivotal shift in the tech industry.Podcast Summary: 01:29 - On Christine’s childhood, her parents and her move to California for college.04:50 - How she switched to tech after working as an economist07:33 - Her first corporate development role and how they adapted their rudimentary tools to the arrival of the Internet.09:44 - Christine’s biggest career leap to Yahoo! building out the advertising industry15:40 - A new life: motherhood, working from home and her role at WebMD17:31 - How Christine’s quiet life took a 180º turn as she joined Facebook in 201019:43 - Looking back at customer acquisition ten years ago22:58 - How Christine, Workplace’s biggest fan, ended up leading the Americas for Workplace27:19 - An insider look at Workplace’s go to market strategy32:34 - How Workplace has responded to the COVID-19 crisis38:21 - On her team’s strategies to find and use data to measure impactCreditsGround Truth is a production of <a href="https://www.dogpatchadvisors.com/" rel="noopener noreferrer nofollow" target="_blank">Dogpatch Advisors</a>. This episode was written by Jack Buehrer from <a href="https://campfirelabs.co/" rel="noopener noreferrer nofollow" target="_blank">Campfire Labs,</a> sound engineering and studio space provided by TJ Bonaventura and Julian Lewis from <a href="https://studiopodsf.com/" rel="noopener noreferrer nofollow" target="_blank">StudioPod</a>, editing and mixing by Jorge Gonzalez from <a href="http://www.nodalab.com/" rel="noopener noreferrer nofollow" target="_blank">Nodalab,</a> video production by Nick Shaheen from <a href="https://www.abovetreelinestudios.com/" rel="noopener noreferrer nofollow" target="_blank">Above Treeline Studios</a> and and cover art by <a href="https://www.linkedin.com/in/ericmiller00/" rel="noopener noreferrer nofollow" target="_blank">Eric Miller</a>.

Facebook's Christine Trodella On Building A Startup Inside Of Facebook

Christine Trodella is Head of Americas for Facebook’s Workplace product, the communication tool that connects everyone in your company, through Groups, Chat, Rooms and Live video broadcasting. Prior to Workplace, Christine was Head of America’s for Facebook’s Audience Network and before that spent 5 years as a Group Director across multiple different sales and account teams within Facebook’s mid-market channel. Before Facebook, Christine was an Executive Director @ WebMD and before that spent close to 3 years in media sales at Yahoo.   In Today’s Episode We Discuss:  How Christine made her way into the world of SaaS as part of a non-SaaS company and how that led to her leading Americas for Workplace by Facebook? What have been the biggest benefits of scaling a SaaS company within a non-SaaS company? What are the biggest challenges or misalignments of scaling Workplace within Facebook? What have been some of the core and early mistakes the team made in their strategy to build out the Workplace sales and marketing machine?  What have been Christine’s biggest lessons on what it takes to sell really effectively to some of the largest enterprises in the world? What do CIOs most want in pricing? How does Christine think about the pricing problem of having a variable pricing mechanism without disincentivizing usage? How does Christine think about and approach discounting? Does Christine believe remote is the new normal? What really interesting data have Christine and the Workplace team seen since the world has move to work from home? How has behaviour changed on the platform with the rise of remote work?   Christine’s 60 Second SaaStr:  What would Christine most like to change in the world of SaaS? When I say success, who is the first person that comes to Christine’s mind? What is the biggest challenge of Christine’s role within FB today?  Read the full transcript on our blog: https://www.saastr.com/saastr-podcasts-for-the-week-with-facebook-workplace-and-slack-may-29-2020/   If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Christine Trodella Lower your burn by leveraging AI to claim R&amp;D tax credits for a flat fee. Cash on hand is more important than ever, CrossBorder Solutions helps you keep more of your money. See why AI is the rational choice, request a demo today. [crossborder.ai/20]

<a href="https://twitter.com/trodie?lang=en" rel="nofollow" target="_blank">Christine Trodella</a> is Head of Americas for <a href="https://www.facebook.com/workplace/" rel="nofollow" target="_blank">Facebook’s Workplace</a> product, the communication tool that connects everyone in your company, through Groups, Chat, Rooms and Live video broadcasting. Prior to Workplace, Christine was Head of America’s for Facebook’s Audience Network and before that spent 5 years as a Group Director across multiple different sales and account teams within Facebook’s mid-market channel. Before Facebook, Christine was an Executive Director @ WebMD and before that spent close to 3 years in media sales at Yahoo.   In Today’s Episode We Discuss: <ul> <li>How Christine made her way into the world of SaaS as part of a non-SaaS company and how that led to her leading Americas for Workplace by Facebook?</li> <li>What have been the biggest benefits of scaling a SaaS company within a non-SaaS company? What are the biggest challenges or misalignments of scaling Workplace within Facebook? What have been some of the core and early mistakes the team made in their strategy to build out the Workplace sales and marketing machine? </li> <li>What have been Christine’s biggest lessons on what it takes to sell really effectively to some of the largest enterprises in the world? What do CIOs most want in pricing? How does Christine think about the pricing problem of having a variable pricing mechanism without disincentivizing usage? How does Christine think about and approach discounting?</li> <li>Does Christine believe remote is the new normal? What really interesting data have Christine and the Workplace team seen since the world has move to work from home? How has behaviour changed on the platform with the rise of remote work? </li> </ul> Christine’s 60 Second SaaStr: <ol> <li>What would Christine most like to change in the world of SaaS?</li> <li>When I say success, who is the first person that comes to Christine’s mind?</li> <li>What is the biggest challenge of Christine’s role within FB today?</li> </ol> Read the full transcript on our blog: <a href="https://www.saastr.com/saastr-podcasts-for-the-week-with-facebook-workplace-and-slack-may-29-2020/" rel="nofollow" target="_blank">https://www.saastr.com/saastr-podcasts-for-the-week-with-facebook-workplace-and-slack-may-29-2020/</a> If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: <a href="https://twitter.com/jasonlk" rel="nofollow" target="_blank">Jason Lemkin</a> <a href="https://twitter.com/HarryStebbings" rel="nofollow" target="_blank">Harry Stebbings</a> <a href="https://twitter.com/saastr" rel="nofollow" target="_blank">SaaStr</a> <a href="https://twitter.com/trodie" rel="nofollow" target="_blank">Christine Trodella</a> Lower your burn by leveraging AI to claim R&amp;D tax credits for a flat fee. Cash on hand is more important than ever, CrossBorder Solutions helps you keep more of your money. See why AI is the rational choice, request a demo today. [<a href="http://crossborder.ai/20" rel="noopener nofollow" target="_blank">crossborder.ai/20</a>]

SaaStr 337: Scaling A SaaS Business Within A Non-SaaS Business, What CIOs Want To See In Pricing Models and What Great Change Management Looks Like with Head of America's for Facebook's Workplace, Christine Trodella