Raju Vegesna's guest appearances

Raju Vegesna

One on One Interviews

On Target

Moor Insights & Strategy Podcast

Barbara Corcoran

Brian Scudamore

Wade Foster

Dan Miller

Anthony Smith

Pamela Wilson

Jeff Bezos

James Ross

Dennis Mortensen

Paul Greenberg

Kieran Flanagan

Des Traynor

Rod Drury

Jay Baer

Timo Rein

OwlTail

Moor Insights &amp; Strategy CEO and Chief Analyst Patrick Moorhead talks with Zoho executive Raju Vegesna about what to expect in data privacy in 2022.    User Privacy (or lack thereof) Personal data Health Data Financial Info Biometric info Privacy-abusive business models Privacy laws    Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.

Moor Insights &amp; Strategy CEO and Chief Analyst Patrick Moorhead talks with Zoho executive Raju Vegesna about what to expect in data privacy in 2022. <ul> <li>User Privacy (or lack thereof)</li> <li>Personal data</li> <li>Health Data</li> <li>Financial Info</li> <li>Biometric info</li> <li>Privacy-abusive business models</li> <li>Privacy laws</li> </ul> Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.

Data Privacy in 2022 with Zoho Executive Raju Vegesna

When Google announced at the beginning of the year they will be phasing out the use of third-party cookies in their Chrome browser it provoked a strong reaction in a couple of ways.  Some saw it as a nod to improving customer data privacy, as cookies allow companies to track where you go on the web and create opportunities for marketers to “stalk” you with ads wherever you go.  And marketers who worried about not being able to stalk you wherever you go on the web.And it’s those dueling positions – customer privacy vs marketers need to market - that is proving difficult to phase out those cookies, as Google announced a nearly two year delay in their cookie phase-out plans last week.  The delay seems to be brought on by a hesitancy of some websites and tech companies to implement the tech Google is experimenting with as a cookie replacement  - based on the Federated Learning of Cohorts (FLoC) approach.  This is supposed to provide a level of abstracting individual user information by creating groups of people with similar browsing habits and placing them in cohorts.  And advertisers would have access to cohort data, not individual browser data.  But there have been enough concerns about this new approach to slowed the timeline down.Raju Vegesna, Chief Evangelist for Zoho and a thought leader in the area of customer data privacy, joined me for a LinkedIn Live conversation on why he feels Google had to delay the cookie phase out, and why this may be more about protecting ads-centric business models and marketing, and less about protecting customer privacy.

When Google announced at the beginning of the year they will be phasing out the use of third-party cookies in their Chrome browser it provoked a strong reaction in a couple of ways. Some saw it as a nod to improving customer data privacy, as cookies allow companies to track where you go on the web and create opportunities for marketers to “stalk” you with ads wherever you go. And marketers who worried about not being able to stalk you wherever you go on the web. And it’s those dueling positions – customer privacy vs marketers need to market - that is proving difficult to phase out those cookies, as Google announced a nearly two year delay in their cookie phase-out plans last week. The delay seems to be brought on by a hesitancy of some websites and tech companies to implement the tech Google is experimenting with as a cookie replacement - based on the Federated Learning of Cohorts (FLoC) approach. This is supposed to provide a level of abstracting individual user information by creating groups of people with similar browsing habits and placing them in cohorts. And advertisers would have access to cohort data, not individual browser data. But there have been enough concerns about this new approach to slowed the timeline down. Raju Vegesna, Chief Evangelist for Zoho and a thought leader in the area of customer data privacy, joined me for a LinkedIn Live conversation on why he feels Google had to delay the cookie phase out, and why this may be more about protecting ads-centric business models and marketing, and less about protecting customer privacy.

Raju Vegesna of Zoho: Transforming from Tech into Ad Company Puts Strain on  Customer Trust

“On Target” is the Local Search Association’s podcast exploring the intersection of technology, media and local commerce.This episode includes an interview between LSA's Charles Laughlin and Raju Vegesna, chief evangelist at Zoho.

“On Target” is the Local Search Association’s podcast exploring the intersection of technology, media and local commerce. This episode includes an interview between LSA's Charles Laughlin and Raju Vegesna, chief evangelist at Zoho.

On Target - Episode 16 - Raju Vegesna, Chief Evangelist, Zoho