Luc Benyon's guest appearances

Luc Benyon

B2B Growth

Christopher Lochhead

David Campbell

Whitney Johnson

Sheryl Sandberg

Blair Enns

Mike McDerment

Vanessa Van Edwards

Michael Bungay Stanier

David Burkus

Chris Voss

Gary Vaynerchuk

Daniel Ramsey

Dave Ramsey

Drew McLellan

Ann Handley

OwlTail

In this episode we hear from Luc Benyon, Head of Marketing at video intelligence. Luc shares...   Linking activations to your core message.   Hero content: starting with video, and use it to create PR, social, blog, lead gen, sales presentations, event talks, printed collateral   Giving your sales team a reason to reach out   Content always needs to relate to your product and your purpose, and iterate based on the use case.   Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in &lt; 1 minute. :)

In this episode we hear from <a href="https://www.linkedin.com/in/lucbenyon/" rel="nofollow noopener noreferrer" target="_blank">Luc Benyon</a>, Head of Marketing at <a href="https://www.vi.ai/" rel="nofollow noopener noreferrer" target="_blank">video intelligence</a>. Luc shares... <ol> <li> Linking activations to your core message. </li> <li> Hero content: starting with video, and use it to create PR, social, blog, lead gen, sales presentations, event talks, printed collateral </li> <li> Giving your sales team a reason to reach out </li> <li> Content always needs to relate to your product and your purpose, and iterate based on the use case. </li> </ol> Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: <a href="http://sweetfishmedia.com/big3" rel="nofollow noopener noreferrer" target="_blank">http://sweetfishmedia.com/big3</a> We'll never send you more than what you can read in &lt; 1 minute. :)

942: Creative Use of Content that Ticks the Sales and Brand Boxes w/ Luc Benyon