Nico Enriquez's guest appearances

Nico Enriquez

Mind Your Marketing

Commonwealth Innovation

The Found Generation with Troy Farkas: A Self-Improvement Podcast

BeerNet Radio

Michelle Obama

Kara Goldin

LeBron James

Jeff Bezos

Jason Murphy

Colin Wright

Kyle Cooke

Sam Calagione

Daniel Rodriguez

David Williams

Molson Coors

Ramon Van Meer

Jim Koch

Alex Cooper

Chad Byers

OwlTail

Today the gang speaks with Northeast hard seltzer sensation Willie's Superbrew co-founder and CEO Nico Enriquez about the brand's start, last year's challenges, their re-branding, and more.  Show Starts in earnest:  13:15 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties. Baby watch 2022, jordan is having a baby.  13:15 SHOW STARTS:  Nico joins the podcast.  15:30 willie's origin story.  17:45 challenges of 2021 with seltzer saturation - greg owsley and lee schill join team for re-branding. 20:00 getting hits in chains and elsewhere. filling out east coast.  21:00 flavor and soul.  22:30 taking a look at new packaging.  24:45 current trends.  25:45 why lemonade/tea flavor? 26:15 beach aid.  29:45 how to test new flavors?  31:15 challenge of northeast: crowded and indie-driven account base. 33:00 draft and on-premise.  35:00 too much seltzer in NE.  36:30 all about flavor.  37:30 distributor network.  37:45 ginger burns.  40:30 more on expansion plans.  40:45 c-stores? 42:45 postscript:  jenn and harry talk superbowl ads, flavortown and bl next.   ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.    -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily  ---   Send in a voice message: https://anchor.fm/beernetradio/message

Today the gang speaks with Northeast hard seltzer sensation Willie's Superbrew co-founder and CEO Nico Enriquez about the brand's start, last year's challenges, their re-branding, and more.  Show Starts in earnest:  13:15 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties. Baby watch 2022, jordan is having a baby.  13:15 SHOW STARTS:  Nico joins the podcast.  15:30 willie's origin story.  17:45 challenges of 2021 with seltzer saturation - greg owsley and lee schill join team for re-branding. 20:00 getting hits in chains and elsewhere. filling out east coast.  21:00 flavor and soul.  22:30 taking a look at new packaging.  24:45 current trends.  25:45 why lemonade/tea flavor? 26:15 beach aid.  29:45 how to test new flavors?  31:15 challenge of northeast: crowded and indie-driven account base. 33:00 draft and on-premise.  35:00 too much seltzer in NE.  36:30 all about flavor.  37:30 distributor network.  37:45 ginger burns.  40:30 more on expansion plans.  40:45 c-stores? 42:45 postscript:  jenn and harry talk superbowl ads, flavortown and bl next.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="https://linktr.ee/beernet" rel="nofollow" target="_blank">https://linktr.ee/beernet</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily --- Send in a voice message: <a href="https://anchor.fm/beernetradio/message" rel="nofollow" target="_blank">https://anchor.fm/beernetradio/message</a>

Ep. 83 Willie's Superbrew co-founder and CEO Nico Enriquez

We sit with Nico to discuss growing Willie's Superbrew (a hard seltzer) from an idea to a reality. In this conversation, we go deep into why it's important to set company values and live them as well.https://www.cavesocial.com/nico-enriquez

We sit with Nico to discuss growing Willie's Superbrew (a hard seltzer) from an idea to a reality. In this conversation, we go deep into why it's important to set company values and live them as well.https://<a href="http://www.cavesocial.com/nico-enriquez" rel="nofollow" target="_blank">www.cavesocial.com/nico-enriquez</a>

MYM#136- How to Stick to Company Values Under Pressure With Willie's Superbrew Founder Nico Enriquez

The CEO and co-founder of Willie's Superbrew, a craft hard seltzer company, joins the show to tell the origin story of his company, which may or may not include a goat farmer. Plus, Nico discusses earning the respect of older colleagues, facing competition from legacy companies like Bud Light, his company's humanitarian efforts and advice for young entrepreneurs. And of course...is it OK for a man to drink hard seltzer? Nico Enriquez, now 28, co-founded Willie's Superbrew in 2015. He attended Brown University with the intent of becoming a synthetic neurobiologist, but quickly changed course. Originally, the company manufactured ginger beer. In 2017, Willie's Superbrew committed to making hard seltzer, separating itself from companies like Spiked Seltzer, White Claw and Truly by making seltzers with real fruit, rather than artificial fruity flavors. Today, you can find Willie's Superbrew in stores across nine states along the East Coast, and you can expect to find their seltzers in more states by the end of 2021. Nico was also named to Forbes' prestigious "30 Under 30" list in the Food &amp; Drink category in 2020. To learn more about Willie's Superbrew, visit superbrew.com or follow them on Instagram, @drinksuperbrew. You can follow @thetroyfarkasshow on Instagram and TikTok, and Troy Farkas on YouTube. For more episodes, blogs and videos, check us out on TheTroyFarkasShow.com. If you enjoyed today's episode, please consider leaving a review on Apple Podcasts or on our web site. Today's cause: The Center for Coastal Studies, a non-profit organization dedicated to understanding, preserving and protecting marine ecosystems and the coastal environment through applied research, education and public policy initiatives. You can donate here as part of the podcast's all-natural initiative. Memorable quotes: Nico Enriquez on entrepreneurship: "It's so much harder than just saying, 'Here's a good idea.' It's more like, can you do distribution? Can you market it well? Can you make your message? Can you build a good team?  That's a beautiful and bumpy ride to figure that out." "The biggest reason I'm an entrepreneur is to grow as an individual and to try and change the world." - Nico Enriquez "If you can demonstrate your commitment, if you can do it through any sort of pain, if you have a clear 'why,' and you have good data to back it, then you're putting yourself in the best position to succeed." - Nico Enriquez on getting respect from older colleagues "The only way you can really succeed is if you understand other people. And then you try and help them improve their life through interacting with them. And that's what a business or a product should do." - Nico Enriquez

The CEO and co-founder of <a href="https://superbrew.com/" rel="nofollow" target="_blank">Willie's Superbrew</a>, a craft hard seltzer company, joins the show to tell the origin story of his company, which may or may not include a goat farmer. Plus, Nico discusses earning the respect of older colleagues, facing competition from legacy companies like Bud Light, his company's humanitarian efforts and advice for young entrepreneurs. And of course...is it OK for a man to drink hard seltzer? Nico Enriquez, now 28, co-founded Willie's Superbrew in 2015. He attended Brown University with the intent of becoming a synthetic neurobiologist, but quickly changed course. Originally, the company manufactured ginger beer. In 2017, Willie's Superbrew committed to making hard seltzer, separating itself from companies like Spiked Seltzer, White Claw and Truly by making seltzers with real fruit, rather than artificial fruity flavors. Today, you can find Willie's Superbrew in stores across nine states along the East Coast, and you can expect to find their seltzers in more states by the end of 2021. Nico was also named to Forbes' prestigious "30 Under 30" list in the Food &amp; Drink category in 2020. To learn more about Willie's Superbrew, visit <a href="http://superbrew.com/" rel="nofollow" target="_blank">superbrew.com</a> or follow them on Instagram,<a href="https://www.instagram.com/drinksuperbrew/" rel="nofollow" target="_blank"> @drinksuperbrew.</a> You can follow @thetroyfarkasshow on <a href="https://www.instagram.com/thetroyfarkasshow/" rel="nofollow" target="_blank">Instagram</a> and <a href="https://www.tiktok.com/@thetroyfarkasshow?lang=en" rel="nofollow" target="_blank">TikTok,</a> and Troy Farkas on <a href="https://www.youtube.com/channel/UCRWgTQCvXi2z9OS_Uld5-ZA" rel="nofollow" target="_blank">YouTube</a>. For more episodes, blogs and videos, check us out on <a href="https://www.thetroyfarkasshow.com/" rel="nofollow" target="_blank">TheTroyFarkasShow.com.</a> If you enjoyed <a href="https://www.thetroyfarkasshow.com/nico-enriquez-on-making-forbes-30-under-30-list-disrupting-the-hard-seltzer-industry-finding-your-why/" rel="nofollow" target="_blank">today's episode,</a> please consider leaving a review on Apple Podcasts or on our <a href="https://www.thetroyfarkasshow.com/reviews/new/" rel="nofollow" target="_blank">web site.</a> Today's cause: <a href="https://coastalstudies.org/about/" rel="nofollow" target="_blank">The Center for Coastal Studies</a>, a non-profit organization dedicated to understanding, preserving and protecting marine ecosystems and the coastal environment through applied research, education and public policy initiatives. You can <a href="https://coastalstudies.org/donate/" rel="nofollow" target="_blank">donate here</a> as part of the podcast's <a href="https://www.youtube.com/watch?v=cp1TNoNO85Q&amp;t=243s&amp;ab_channel=TroyFarkas" rel="nofollow" target="_blank">all-natural initiative.</a> Memorable quotes: Nico Enriquez on entrepreneurship: "It's so much harder than just saying, 'Here's a good idea.' It's more like, can you do distribution? Can you market it well? Can you make your message? Can you build a good team?  That's a beautiful and bumpy ride to figure that out." "The biggest reason I'm an entrepreneur is to grow as an individual and to try and change the world." - Nico Enriquez "If you can demonstrate your commitment, if you can do it through any sort of pain, if you have a clear 'why,' and you have good data to back it, then you're putting yourself in the best position to succeed." - Nico Enriquez on getting respect from older colleagues "The only way you can really succeed is if you understand other people. And then you try and help them improve their life through interacting with them. And that's what a business or a product should do." - Nico Enriquez

Nico Enriquez on making Forbes' "30 Under 30" list, disrupting the hard seltzer industry & finding your "why."