Martha Yasso's guest appearances

Martha Yasso

Cloud Stories | Accounting Apps | Accounting Technology

The Clear PATH To Cash

Kevin Fitzgerald

David Barrett

Meryl Johnston

Rod Drury

Danetha Doe

Denis Leary

Heather Smith

Booger McFarland

David Jackson

Lance Rubin

Michael Ly

Dan Schmidt

John Knight

Geoff Baker

Sonia Cuff

OwlTail

Today I’m speaking with Martha Yasso, Principal of Yasso Books. In this episode, we talk about . . .  The four points of Cash Flow: Cash In, Cash Out, Cash Balance and Time How to avoid the clients glazed over look when unpacking the small business financials Conversations to have with clients during these times of a pandemic and uncertainty Neural Network, their lack of human emotions and their impact on Accounting Technology used today Pricing for Cash Flow Advisory services Cash Flow Forecasting Apps Martha likes to use  Subscribe to the Accounting Apps newsletter here http:// HeatherSmithAU.COM

Today I’m speaking with Martha Yasso, Principal of Yasso Books. In this episode, we talk about . . . <ul> <li>The four points of Cash Flow: Cash In, Cash Out, Cash Balance and Time</li> <li>How to avoid the clients glazed over look when unpacking the small business financials</li> <li>Conversations to have with clients during these times of a pandemic and uncertainty</li> <li>Neural Network, their lack of human emotions and their impact on Accounting Technology used today</li> <li>Pricing for Cash Flow Advisory services</li> <li>Cash Flow Forecasting Apps Martha likes to use</li> </ul> Subscribe to the Accounting Apps newsletter here http:// <a href="http://HeatherSmithAU.COM" rel="nofollow" target="_blank">HeatherSmithAU.COM</a>

Never talk directly to clients about Cash Flow, and other secrets from the Cash Flow Queen | Martha Yasso

Welcome to The Clear PATH To Cash PodcastIn this episode, The Cash Flow Equation speaks to Martha Yasso, of Yasso Bookkeeping Solutions, to talk about the different definitions of cash flow and how this can be confusing to business owners. Let’s get into it, BUT FIRST...- Go to CashFlowMike.com for all the show notes and links mentioned from this episode.- Go to Youtube.com and search “Cash Flow Mike” and subscribe to the channel.- Also make sure to click the bell button to be notified of all future episodes.- Go to your favorite listening platform (iTunes, Spotify, Google Play) andsubscribe and leave a review.Part 1: Content Notes:Business owners, they don’t understand cash flow. Martha asked herself what cash flow means and found that there are different definitions depending on if you are an accountant, banker, or business owner. Accountants look to the past, Bankers look to the future, and Business Owners get stuck in the middle, worried about the financial statements in front of them. Cash Flow to Martha means  Revenue coming in , expenses coming out, cash balance, and what is often forgotten, time. These four pieces have to come together to truly understand cash flow. Part 2: Content Notes: Adding context around the financial analysis is crucial. Leveraging cash flow - the accountant bookkeeper is the bridge or interpreter and breaking it down into what the business owner knows and experiences. Use information in ways that they understand. Not in a huge goal but the small steps towards a goal. Martha brings up Path, and how it breaks down everything in an easy to understand way for business owners. Mike talks about keeping 3 - 6 months of cash in reserve of operating expenses. Martha’s advice is to get a good bookkeeper. Look for a relationship where you can say “this is the next step, how do I get there” or “I’m here, what’s the next step?”Closing Remarks:- Remember to go to CashFlowMike.com for all show notes and questionsregarding today’s episode.- Remember to go to Youtube.com and subscribe there.Support the show (https://www.elevatefinancialtraining.com/product-page/support-the-clear-path-to-cash-podcast)Support the show (https://www.elevatefinancialtraining.com/product-page/support-the-clear-path-to-cash-podcast)

Welcome to The Clear PATH To Cash Podcast In this episode, The Cash Flow Equation speaks to Martha Yasso, of Yasso Bookkeeping Solutions, to talk about the different definitions of cash flow and how this can be confusing to business owners.  Let’s get into it, BUT FIRST... - Go to <a href="http://www.elevatefinancialtraining.com/podcast" rel="nofollow" target="_blank">CashFlowMike.com</a> for all the show notes and links mentioned from this episode. - Go to <a href="http://Youtube.com" rel="nofollow" target="_blank">Youtube.com</a> and search “Cash Flow Mike” and subscribe to the channel. - Also make sure to click the bell button to be notified of all future episodes. - Go to your favorite listening platform (iTunes, Spotify, Google Play) andsubscribe and leave a review. Part 1: Content Notes: Business owners, they don’t understand cash flow. Martha asked herself what cash flow means and found that there are different definitions depending on if you are an accountant, banker, or business owner.  Accountants look to the past, Bankers look to the future, and Business Owners get stuck in the middle, worried about the financial statements in front of them.  Cash Flow to Martha means  Revenue coming in , expenses coming out, cash balance, and what is often forgotten, time. These four pieces have to come together to truly understand cash flow.  Part 2: Content Notes:  Adding context around the financial analysis is crucial.  Leveraging cash flow - the accountant bookkeeper is the bridge or interpreter and breaking it down into what the business owner knows and experiences. Use information in ways that they understand.  Not in a huge goal but the small steps towards a goal.  Martha brings up Path, and how it breaks down everything in an easy to understand way for business owners.  Mike talks about keeping 3 - 6 months of cash in reserve of operating expenses.  Martha’s advice is to get a good bookkeeper. Look for a relationship where you can say “this is the next step, how do I get there” or “I’m here, what’s the next step?” Closing Remarks: - Remember to go to <a href="http://www.elevatefinancialtraining.com/podcast" rel="nofollow" target="_blank">CashFlowMike.com</a> for all show notes and questionsregarding today’s episode. - Remember to go to <a href="http://Youtube.com" rel="nofollow" target="_blank">Youtube.com</a> and subscribe there.<a href="https://www.elevatefinancialtraining.com/product-page/support-the-clear-path-to-cash-podcast" rel="nofollow" target="_blank">Support the show</a> (<a href="https://www.elevatefinancialtraining.com/product-page/support-the-clear-path-to-cash-podcast" rel="nofollow" target="_blank">https://www.elevatefinancialtraining.com/product-page/support-the-clear-path-to-cash-podcast</a>)<a href="https://www.elevatefinancialtraining.com/product-page/support-the-clear-path-to-cash-podcast" rel="payment nofollow" target="_blank">Support the show</a> (<a href="https://www.elevatefinancialtraining.com/product-page/support-the-clear-path-to-cash-podcast" rel="nofollow" target="_blank">https://www.elevatefinancialtraining.com/product-page/support-the-clear-path-to-cash-podcast</a>)

The Cash Flow Equation ft. Martha Yasso