Joey Petracca's guest appearances

Joey Petracca

RETHINK RETAIL

The CPG Guys

Carolyn Brown

Allie Egan

Cynthia Rowley

Ian Shepherd

Anthony Marino

Ariel Kaye

Doug Stephens

Michael Kahn

Joe Davis

Doug Bouton

Alex McCord

Jeff Smith

Dan Goldman

Dave Young

David Wilkinson

OwlTail

Megan Howard

The CPG Guys, Sri &amp; PVSB, are joined in this episode by Joey Petracca, co-founder &amp; Meagan Howard VP of Sales from  Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shoppable recipes and the expert in contextual commerce, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout in a few clicks.This is the second in a 3 part series with Chicory.Follow Chicory online at: http://www.chicory.coJoey &amp; Heather answer these questions:1) Meghan, you had quite a career with Valassis. What brought you over to Chicory and what is your specific mission here ?2) Joey,  talk to us about the brands you work with. What are specific examples of brands you work with and how often are new brands coming to the mix? 3) Meghan, how do brands find you? What happens when a brand finds you? How does the relationship develop? 4) Joey, how do you connect a recipe to a brand? Are most recipes brand agnostic unless the recipe is hosted on a brand site? Isn’t chicory on 40000 plus recipe websites? Tell us about the making of the sauce - no pun intended.5) Meghan, what metrics can a brand expect from you? Talk to us about success stories. What are additional services they can expect from you when partnering? 6) Joey, who are your retail partners? How are they coming in to the network? Are recipes one click to get all ingredients? Can they be shopped piecemeal ? Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

<a href="http://cpgguys.com/" rel="nofollow" target="_blank">The CPG Guys</a>, <a href="https://www.linkedin.com/in/sri-rajagopalan-09a0062/" rel="nofollow" target="_blank">Sri</a> &amp; <a href="https://www.linkedin.com/in/pvsbond/" rel="nofollow" target="_blank">PVSB</a>, are joined in this episode by <a href="https://www.linkedin.com/in/joeypetracca/" rel="nofollow" target="_blank">Joey Petracca</a>, co-founder &amp; <a href="https://www.linkedin.com/in/meghan-howard-3231491/" rel="nofollow" target="_blank">Meagan Howard</a> VP of Sales from  <a href="http://www.chicory.co/" rel="nofollow" target="_blank">Chicory</a> a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, <a href="http://landolakes.com/" rel="nofollow" target="_blank">LandOLakes.com</a> and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shoppable recipes and the expert in contextual commerce, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout in a few clicks. This is the second in a 3 part series with Chicory. Follow Chicory online at: <a href="http://www.chicory.co/" rel="nofollow" target="_blank">http://www.chicory.co</a>Joey &amp; Heather answer these questions:1) Meghan, you had quite a career with Valassis. What brought you over to Chicory and what is your specific mission here ?2) Joey,  talk to us about the brands you work with. What are specific examples of brands you work with and how often are new brands coming to the mix? 3) Meghan, how do brands find you? What happens when a brand finds you? How does the relationship develop? 4) Joey, how do you connect a recipe to a brand? Are most recipes brand agnostic unless the recipe is hosted on a brand site? Isn’t chicory on 40000 plus recipe websites? Tell us about the making of the sauce - no pun intended.5) Meghan, what metrics can a brand expect from you? Talk to us about success stories. What are additional services they can expect from you when partnering? 6) Joey, who are your retail partners? How are they coming in to the network? Are recipes one click to get all ingredients? Can they be shopped piecemeal ? Please provide the CPG Guys feedback at <a href="http://ratethispodcast.com/cpgguys" rel="nofollow" target="_blank">http://ratethispodcast.com/cpgguys</a> CPG Guys Website: <a href="http://cpgguys.com/" rel="nofollow" target="_blank">http://CPGGuys.com</a> Instagram: <a href="http://instagram.com/cpgguys" rel="nofollow" target="_blank">http://Instagram.com/cpgguys</a> DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Brand-Powered Shoppable Recipes with Chicory's Joey Petracca & Megan Howard

The CPG Guys, Sri &amp; PVSB, are joined in this episode by Yuni Sameshima &amp; Joey Petracca, co-founders of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shoppable recipes and the expert in contextual commerce, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout in a few clicks. This is the first in a 3 part series with Chicory.Follow Chicory online at: http://www.chicory.coYuni &amp; Joey answer these questions: Recipes &amp; brands - while the connection is logical, is it how the industry really drives scale? It has always been about store doors, now click &amp; collect is in the mix. How does shoppable recipes fit in the mix?Covid has accelerated at-home consumption and recipes are needless to say hot at the moment. What prompted you both to co-found Chicory’s model and how fast has the model grown to date? What happens post covid when in-store is back and B2B is more relevant than DTC. Is your model DTC or does it connect back with retailers?How does chicory provide an experience for brands? Take us through the details of what's offered and what brands can expect in a partnership?Tell us about the end to end client experience of working with chicory. Once a brand decides to work with Chicory, what happens next? How long does it take to fully implement? What are the major distribution endpoints one should expect to leverage through your platform?How do you curate content of recipes? Are your partners with blogs and who are your end to end distribution, vendor and blogs/education partners?  What consumers do you target for recipe shopping? How does a brand know this will result in a well orchestrated ecosystem for eventual scale? What other services does Chicory offer clients? Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or respo CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

<a href="http://cpgguys.com/" rel="nofollow" target="_blank">The CPG Guys</a>, <a href="https://www.linkedin.com/in/sri-rajagopalan-09a0062/" rel="nofollow" target="_blank">Sri</a> &amp; <a href="https://www.linkedin.com/in/pvsbond/" rel="nofollow" target="_blank">PVSB</a>, are joined in this episode by <a href="https://www.linkedin.com/in/yunisameshima/" rel="nofollow" target="_blank">Yuni Sameshima</a> &amp; <a href="https://www.linkedin.com/in/joeypetracca/" rel="nofollow" target="_blank">Joey Petracca</a>, co-founders of <a href="http://www.chicory.co" rel="nofollow" target="_blank">Chicory</a> a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, <a href="http://landolakes.com/" rel="nofollow" target="_blank">LandOLakes.com</a> and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shoppable recipes and the expert in contextual commerce, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout in a few clicks. This is the first in a 3 part series with Chicory. Follow Chicory online at: <a href="http://www.chicory.co" rel="nofollow" target="_blank">http://www.chicory.co</a>Yuni &amp; Joey answer these questions:<ol><li> Recipes &amp; brands - while the connection is logical, is it how the industry really drives scale? It has always been about store doors, now click &amp; collect is in the mix. How does shoppable recipes fit in the mix?</li><li>Covid has accelerated at-home consumption and recipes are needless to say hot at the moment. What prompted you both to co-found Chicory’s model and how fast has the model grown to date? </li><li>What happens post covid when in-store is back and B2B is more relevant than DTC. Is your model DTC or does it connect back with retailers?</li><li>How does chicory provide an experience for brands? Take us through the details of what's offered and what brands can expect in a partnership?</li><li>Tell us about the end to end client experience of working with chicory. Once a brand decides to work with Chicory, what happens next? How long does it take to fully implement? What are the major distribution endpoints one should expect to leverage through your platform?</li><li>How do you curate content of recipes? Are your partners with blogs and who are your end to end distribution, vendor and blogs/education partners?  </li><li>What consumers do you target for recipe shopping? How does a brand know this will result in a well orchestrated ecosystem for eventual scale? </li><li>What other services does Chicory offer clients? </li></ol>Please provide the CPG Guys feedback at <a href="http://ratethispodcast.com/cpgguys" rel="nofollow" target="_blank">http://ratethispodcast.com/cpgguys</a> CPG Guys Website: <a href="http://cpgguys.com/" rel="nofollow" target="_blank">http://CPGGuys.com</a> Instagram: <a href="http://instagram.com/cpgguys" rel="nofollow" target="_blank">http://Instagram.com/cpgguys</a> DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or respo CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Contextual Commerce with Chicory's Yuni Sameshima & Joey Petracca

Guy Bloch

No time for news? We've got you covered. Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to deliver the top trending news stories in retail.October 12, 2020: H&amp;M trims global fleet, Levi's launches second-hand e-commerce shop, grocers prepare for second round of product shortages.Hosted by Julia Raymond Written and produced by Gabriella BockEdited by Trenton Waller

No time for news? We've got you covered. Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to deliver the top trending news stories in retail. October 12, 2020: H&amp;M trims global fleet, Levi's launches second-hand e-commerce shop, grocers prepare for second round of product shortages. Hosted by Julia Raymond Written and produced by Gabriella Bock Edited by Trenton Waller

Retail Rundown - Oct 12, 2020 - with Guy Bloch and Joey Petracca