Rebecca Kaufmann's guest appearances

Rebecca Kaufmann

Sales Lead Management Radio

OC Talk Radio

Laura Patterson

Justin Gray

Darryl Praill

Laurie Beasley

Pamela Muldoon

Joe Scioscia

JD Prater

Karen Hayward

Ellie Mirman

Chris Johnson

Scott Miller

Alan Brown

Andrew Friedman

David Wilcox

Chris Lane

OwlTail

This month on Revenue Rebels, Rhoan Morgan sits down with Rebecca Kaufman, Director, Strategic Marketing at Phreesia to discuss the importance of segmentation in marketing.  You wouldn’t market to the CEO of a Fortune 100 company in the same way you’d market to an SMB marketing director. Why market to your customer and prospect audiences in the same way? When you prioritize segmentation, you enable your company to target the right audience with the right message at the right time, while delivering a superior experience. Some of the items discussed are: ----more---- How to target personas Tools for segmentation strategy Why data is one of a company’s biggest investments Why all company marketing plans start with good data How Phreesia uses segmentation in building a go-to-market plan Why Phreesia uses segmentation to develop marketing campaigns and content  Revenue Rebels is hosted by Rhoan Morgan, CEO of DemandLab the host sponsor.   You may also like: How Revenue Operations Improves Customer Engagement Hear the best of Rhoan Morgan here.   ___________________________________________ Revenue Rebels is hosted by  Rhoan Morgan of DemandLab which is a program on the Funnel Radio Channel.  DemandLab is the sponsor of Revenue Rebels

This month on <a href="https://slma.podbean.com/category/revenue-rebels/" rel="nofollow" target="_blank">Revenue Rebels</a>, Rhoan Morgan sits down with Rebecca Kaufman, Director, Strategic Marketing at Phreesia to discuss the importance of segmentation in marketing.  You wouldn’t market to the CEO of a Fortune 100 company in the same way you’d market to an SMB marketing director. Why market to your customer and prospect audiences in the same way? When you prioritize segmentation, you enable your company to target the right audience with the right message at the right time, while delivering a superior experience. Some of the items discussed are: ----more---- <ul><li>How to target personas</li> <li>Tools for segmentation strategy</li> <li>Why data is one of a company’s biggest investments</li> <li>Why all company marketing plans start with good data</li> <li>How Phreesia uses segmentation in building a go-to-market plan</li> <li>Why Phreesia uses segmentation to develop marketing campaigns and content</li> </ul> Revenue Rebels is hosted by Rhoan Morgan, CEO of <a href="https://www.demandlab.com/" rel="nofollow" target="_blank">DemandLab</a> the host sponsor.   You may also like: <a href="https://slma.podbean.com/e/how-revenue-operations-improves-customer-engagement/" rel="nofollow" target="_blank">How Revenue Operations Improves Customer Engagement</a> <a href="https://slma.podbean.com/category/host-rhoan-morgan/" rel="nofollow" target="_blank">Hear the best of Rhoan Morgan here.</a> ___________________________________________ Revenue Rebels is hosted by <a href="https://www.linkedin.com/in/rhoanmorgan/" rel="nofollow" target="_blank"> Rhoan Morgan</a> of <a href="https://www.salesleadmgmtassn.com/adClick.cfm?id=536" rel="nofollow" target="_blank">DemandLab</a> which is a program on the <a href="https://funnelmediagroupllc.com/funnel-radio/" rel="nofollow" target="_blank">Funnel Radio Channel</a>.  DemandLab is the sponsor of Revenue Rebels

Why Segmentation is Vital for a Go to Market Plan – Rebecca Kaufmann Podcast   

This month on Revenue Rebels, Rhoan Morgan sits down with Rebecca Kaufman, Director, Strategic Marketing at Phreesia to discuss the importance of segmentation in marketing.   You wouldn’t market to the CEO of a Fortune 100 company in the same way you’d market to an SMB marketing director. Why market to your customer and prospect audiences in the same way? When you prioritize segmentation, you enable your company to target the right audience with the right message at the right time, while delivering a superior experience. Some of the items discussed are:  How to target personas  Tools for segmentation strategy  Why data is one of a company’s biggest investments  Why all company marketing plans start with good data  How Phreesia uses segmentation in building a go-to-market plan  Why Phreesia uses segmentation to develop marketing campaigns and content  Revenue Rebels is hosted by Rhoan Morgan, CEO of DemandLab the host sponsor.    You may also like:  How Revenue Operations Improves Customer Engagement  Hear the best of Rhoan Morgan here.  ___________________________________________  Revenue Rebels is hosted by  Rhoan Morgan of DemandLab which is a program on the Funnel Radio Channel.  DemandLab is the sponsor of Revenue Rebels

This month on Revenue Rebels, Rhoan Morgan sits down with Rebecca Kaufman, Director, Strategic Marketing at Phreesia to discuss the importance of segmentation in marketing.  You wouldn’t market to the CEO of a Fortune 100 company in the same way you’d market to an SMB marketing director. Why market to your customer and prospect audiences in the same way? When you prioritize segmentation, you enable your company to target the right audience with the right message at the right time, while delivering a superior experience. Some of the items discussed are: How to target personas Tools for segmentation strategy Why data is one of a company’s biggest investments Why all company marketing plans start with good data How Phreesia uses segmentation in building a go-to-market plan Why Phreesia uses segmentation to develop marketing campaigns and content Revenue Rebels is hosted by Rhoan Morgan, CEO of DemandLab the host sponsor.   You may also like: How Revenue Operations Improves Customer Engagement Hear the best of Rhoan Morgan here. ___________________________________________ Revenue Rebels is hosted by Rhoan Morgan of DemandLab which is a program on the Funnel Radio Channel.  DemandLab is the sponsor of Revenue Rebels

1768: Why Segmentation is Vital for a Go to Market Plan – Rebecca Kaufmann Podcast   