Tom Trenta's guest appearances

Tom Trenta

Sweathead, A Strategy Podcast

Nick Ellis

Rory Sutherland

Toby Ryan

Tom Goodwin

Lee Clow

Mara Lecocq

Malaka Gharib

Amber Benson

Greg Hahn

John Harris

Mark Pollard

Rob Schwartz

James Kirkham

Ben Phillips

Suzy Batiz

OwlTail

Tom Trenta runs the research and strategy agency Positive in Chicago. Previously, he was Chief Strategist at EggStrategy and a VP of Account Planning at Leo Burnett. The point of the CV is he's been working strategy since the 1990s and he sells it every day. So, how do people buy strategy? How has selling strategy changed? What makes selling strategy difficult? And if you sell strategy for 20 years, what are realistic expectations about the career and the likelihood of your thinking being able to affect any given project?You can find Tom and Positive here: http://www.we-are-positive.com    For more strategy talk:1. Strategy newsletter: http://www.markpollard.net/email-newsletter/2. Strategy drawings: http://www.instagram.com/markpollard3. Strategy Twitter: http://www.twitter.com/markpollard4. Join 6,000+ strategists: http://www.sweathead.coNew book "Strategy Is Your Words" out soon.

Tom Trenta runs the research and strategy agency Positive in Chicago. Previously, he was Chief Strategist at EggStrategy and a VP of Account Planning at Leo Burnett. The point of the CV is he's been working strategy since the 1990s and he sells it every day. So, how do people buy strategy? How has selling strategy changed? What makes selling strategy difficult? And if you sell strategy for 20 years, what are realistic expectations about the career and the likelihood of your thinking being able to affect any given project? You can find Tom and Positive here: <a href="http://www.we-are-positive.com" rel="nofollow" target="_blank">http://www.we-are-positive.com</a>     For more strategy talk: 1. Strategy newsletter: <a href="http://www.markpollard.net/email-newsletter/" rel="nofollow" target="_blank">http://www.markpollard.net/email-newsletter/</a> 2. Strategy drawings: <a href="http://www.instagram.com/markpollard" rel="nofollow" target="_blank">http://www.instagram.com/markpollard</a> 3. Strategy Twitter: <a href="http://www.twitter.com/markpollard" rel="nofollow" target="_blank">http://www.twitter.com/markpollard</a> 4. Join 6,000+ strategists: <a href="http://www.sweathead.co" rel="nofollow" target="_blank">http://www.sweathead.co</a> New book "Strategy Is Your Words" out soon.

Buying And Selling Strategy - Tom Trenta, CEO