Oscar Allain's guest appearances

Oscar Allain

Inside Outside

Inside Outside Innovation

Atul Kamra

Randy Komisar

Ralph Welborn

Sylvain Labs

Amy Radin

James Gill

Melissa Steach

Gordon Stannis

Olivia O'Sullivan

Sean Moffitt

Francesca Gino

Arjuna Ardagh

Audrey Crane

Anne Edwards

Melissa Perri

OwlTail

Oscar Allain is Vice President of Cross-Cultural Strategy and Research at UM Worldwide. He focuses on reaching the rapidly changing multicultural audiences in the US. Oscar talks with Brian Ardinger, Inside Outside Innovation founder, about brands being part of the cultural conversation and doing it the right way. Key Points - WAVE is UM’s annual study to gain a better understanding of the digital world. This year they decided to quantify the Remix cultures.  - Remix Culture studies the movements within cultures that are being influenced by ethic or minorities such as Hispanics, Asians and LGBT communities. They want to understand what the implications are for certain businesses.   - ReMix’s four cultural pillars - Resist, Retrograde, Re-globallize, Recreate - Latinos have changed over past 20 years from need to assimilate to amping up on sense of identity.  - Ethnic Cultures are part of movement/generations that speak up against things that don’t align with values, ability to retro-culturate, have a cultural mindset that impacts mainstream culture, and maintains an entrepreneurial spirit.  - Quantify Remix mindset - Not generational. In Nigeria it’s 16-24 year olds, in China it’s 25-34 year olds, and in US it’s 16-44 year olds. These are groups leading the conversation and are the agents of change.  - How do brands play in conversation? - eg - Nike (Resist), Netflix (Retrograde), Uniqlo (Reglo), Starbucks (Recreate) - Brands are encouraged to be a part of the cultural conversation and doing it the right way.  - Best Brands are true and authentic to the brand and consumer. Need to recognize new movements like LantinX and keep focused on changing cultures. For More InformationFor more information on Oscar, Remix Culture, and UM Worldwide check out umww.comFor similar podcasts, check out:Ep. 134 – Paramount Pictures’ Futurist Ted Schilowitz on VR, AR &amp; Mixed RealityEp. 130 – Canopy Insight’s Victoria Gerstman on Culture’s Influence on Brands &amp; SemioticsEp. 122 – Jeff Rohrs, Yext CEO and Author of Audience: Marketing in the age of subscribers, fans and followersFind this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.FREE INNOVATION NEWSLETTERGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE  For information regarding your data privacy, visit acast.com/privacy

Oscar Allain is Vice President of Cross-Cultural Strategy and Research at UM Worldwide. He focuses on reaching the rapidly changing multicultural audiences in the US. Oscar talks with Brian Ardinger, Inside Outside Innovation founder, about brands being part of the cultural conversation and doing it the right way.  Key Points - WAVE is UM’s annual study to gain a better understanding of the digital world. This year they decided to quantify the Remix cultures.  - Remix Culture studies the movements within cultures that are being influenced by ethic or minorities such as Hispanics, Asians and LGBT communities. They want to understand what the implications are for certain businesses.   - ReMix’s four cultural pillars - Resist, Retrograde, Re-globallize, Recreate - Latinos have changed over past 20 years from need to assimilate to amping up on sense of identity.  - Ethnic Cultures are part of movement/generations that speak up against things that don’t align with values, ability to retro-culturate, have a cultural mindset that impacts mainstream culture, and maintains an entrepreneurial spirit.  - Quantify Remix mindset - Not generational. In Nigeria it’s 16-24 year olds, in China it’s 25-34 year olds, and in US it’s 16-44 year olds. These are groups leading the conversation and are the agents of change.  - How do brands play in conversation? - eg - Nike (Resist), Netflix (Retrograde), Uniqlo (Reglo), Starbucks (Recreate) - Brands are encouraged to be a part of the cultural conversation and doing it the right way.  - Best Brands are true and authentic to the brand and consumer. Need to recognize new movements like LantinX and keep focused on changing cultures.  For More Information For more information on Oscar, Remix Culture, and UM Worldwide check out <a href="http://umww.com" rel="nofollow" target="_blank">umww.com</a> For similar podcasts, check out: Ep. 134 – Paramount Pictures’ Futurist Ted Schilowitz on VR, AR &amp; Mixed Reality Ep. 130 – Canopy Insight’s Victoria Gerstman on Culture’s Influence on Brands &amp; Semiotics Ep. 122 – Jeff Rohrs, Yext CEO and Author of Audience: Marketing in the age of subscribers, fans and followers Find this episode of Inside Outside Innovation at <a href="http://insideoutside.io" rel="nofollow" target="_blank">insideoutside.io</a>. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play. FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit <a href="https://www.acast.com/privacy" rel="nofollow" target="_blank">acast.com/privacy</a>

Ep. 159 - UM Worldwide’s Oscar Allain on Brand Innovation Through Cultural Conversations

Oscar Allain is Vice President of Cross-Cultural Strategy and Research at UM Worldwide. He focuses on reaching the rapidly changing multicultural audiences in the US. Oscar talks with Brian Ardinger, Inside Outside Innovation founder, about brands being part of the cultural conversation and doing it the right way.  Key Points - WAVE is UM’s annual study to gain a better understanding of the digital world. This year they decided to quantify the Remix cultures.  - Remix Culture studies the movements within cultures that are being influenced by ethic or minorities such as Hispanics, Asians and LGBT communities. They want to understand what the implications are for certain businesses.   - ReMix’s four cultural pillars - Resist, Retrograde, Re-globallize, Recreate - Latinos have changed over past 20 years from need to assimilate to amping up on sense of identity.  - Ethnic Cultures are part of movement/generations that speak up against things that don’t align with values, ability to retro-culturate, have a cultural mindset that impacts mainstream culture, and maintains an entrepreneurial spirit.  - Quantify Remix mindset - Not generational. In Nigeria it’s 16-24 year olds, in China it’s 25-34 year olds, and in US it’s 16-44 year olds. These are groups leading the conversation and are the agents of change.  - How do brands play in conversation? - eg - Nike (Resist), Netflix (Retrograde), Uniqlo (Reglo), Starbucks (Recreate) - Brands are encouraged to be a part of the cultural conversation and doing it the right way.  - Best Brands are true and authentic to the brand and consumer. Need to recognize new movements like LantinX and keep focused on changing cultures.  For More Information For more information on Oscar, Remix Culture, and UM Worldwide check out umww.com For similar podcasts, check out: Ep. 134 – Paramount Pictures’ Futurist Ted Schilowitz on VR, AR &amp; Mixed Reality Ep. 130 – Canopy Insight’s Victoria Gerstman on Culture’s Influence on Brands &amp; Semiotics Ep. 122 – Jeff Rohrs, Yext CEO and Author of Audience: Marketing in the age of subscribers, fans and followers Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Oscar Allain is Vice President of Cross-Cultural Strategy and Research at UM Worldwide. He focuses on reaching the rapidly changing multicultural audiences in the US. Oscar talks with Brian Ardinger, Inside Outside Innovation founder, about brands being part of the cultural conversation and doing it the right way.  Key Points - WAVE is UM’s annual study to gain a better understanding of the digital world. This year they decided to quantify the Remix cultures.  - Remix Culture studies the movements within cultures that are being influenced by ethic or minorities such as Hispanics, Asians and LGBT communities. They want to understand what the implications are for certain businesses.   - ReMix’s four cultural pillars - Resist, Retrograde, Re-globallize, Recreate - Latinos have changed over past 20 years from need to assimilate to amping up on sense of identity.  - Ethnic Cultures are part of movement/generations that speak up against things that don’t align with values, ability to retro-culturate, have a cultural mindset that impacts mainstream culture, and maintains an entrepreneurial spirit.  - Quantify Remix mindset - Not generational. In Nigeria it’s 16-24 year olds, in China it’s 25-34 year olds, and in US it’s 16-44 year olds. These are groups leading the conversation and are the agents of change.  - How do brands play in conversation? - eg - Nike (Resist), Netflix (Retrograde), Uniqlo (Reglo), Starbucks (Recreate) - Brands are encouraged to be a part of the cultural conversation and doing it the right way.  - Best Brands are true and authentic to the brand and consumer. Need to recognize new movements like LantinX and keep focused on changing cultures.  For More Information For more information on Oscar, Remix Culture, and UM Worldwide check out <a href="http://umww.com" rel="nofollow" target="_blank">umww.com</a> For similar podcasts, check out: Ep. 134 – Paramount Pictures’ Futurist Ted Schilowitz on VR, AR &amp; Mixed Reality Ep. 130 – Canopy Insight’s Victoria Gerstman on Culture’s Influence on Brands &amp; Semiotics Ep. 122 – Jeff Rohrs, Yext CEO and Author of Audience: Marketing in the age of subscribers, fans and followers Find this episode of Inside Outside Innovation at <a href="http://insideoutside.io" rel="nofollow" target="_blank">insideoutside.io</a>. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit <a href="https://www.acast.com/privacy" rel="nofollow" target="_blank">acast.com/privacy</a>

Oscar Allain is Vice President of Cross-Cultural Strategy and Research at UM Worldwide. He focuses on reaching the rapidly changing multicultural audiences in the US. Oscar talks with Brian Ardinger, Inside Outside Innovation founder, about brands being part of the cultural conversation and doing it the right way. Key PointsWAVE is UM’s annual study to gain a better understanding of the digital world. This year they decided to quantify the Remix cultures. Remix Culture studies the movements within cultures that are being influenced by ethic or minorities such as Hispanics, Asians and LGBT communities. They want to understand what the implications are for certain businesses.  ReMix’s four cultural pillars - Resist, Retrograde, Re-globallize, RecreateLatinos have changed over past 20 years from need to assimilate to amping up on sense of identity. Ethnic Cultures are part of movement/generations that speak up against things that don’t align with values, ability to retro-culturate, have a cultural mindset that impacts mainstream culture, and maintains an entrepreneurial spirit. Quantify Remix mindset - Not generational. In Nigeria it’s 16-24 year olds, in China it’s 25-34 year olds, and in US it’s 16-44 year olds. These are groups leading the conversation and are the agents of change. How do brands play in conversation? - eg - Nike (Resist), Netflix (Retrograde), Uniqlo (Reglo), Starbucks (Recreate)Brands are encouraged to be a part of the cultural conversation and doing it the right way. For More InformationFor more information on Oscar, Remix Culture, and UM Worldwide check out umww.comFor similar podcasts, check out:Ep. 134 – Paramount Pictures’ Futurist Ted Schilowitz on VR, AR &amp; Mixed RealityEp. 130 – Canopy Insight’s Victoria Gerstman on Culture’s Influence on Brands &amp; SemioticsEp. 122 – Jeff Rohrs, Yext CEO and Author of Audience: Marketing in the age of subscribers, fans and followersFind this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play. FREE INNOVATION NEWSLETTERGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE  For information regarding your data privacy, visit acast.com/privacy

Oscar Allain is Vice President of Cross-Cultural Strategy and Research at UM Worldwide. He focuses on reaching the rapidly changing multicultural audiences in the US. Oscar talks with Brian Ardinger, Inside Outside Innovation founder, about brands being part of the cultural conversation and doing it the right way.  Key Points<ul><li>WAVE is UM’s annual study to gain a better understanding of the digital world. This year they decided to quantify the Remix cultures. </li><li>Remix Culture studies the movements within cultures that are being influenced by ethic or minorities such as Hispanics, Asians and LGBT communities. They want to understand what the implications are for certain businesses.  </li><li>ReMix’s four cultural pillars - Resist, Retrograde, Re-globallize, Recreate</li><li>Latinos have changed over past 20 years from need to assimilate to amping up on sense of identity. </li><li>Ethnic Cultures are part of movement/generations that speak up against things that don’t align with values, ability to retro-culturate, have a cultural mindset that impacts mainstream culture, and maintains an entrepreneurial spirit. </li><li>Quantify Remix mindset - Not generational. In Nigeria it’s 16-24 year olds, in China it’s 25-34 year olds, and in US it’s 16-44 year olds. These are groups leading the conversation and are the agents of change. </li><li>How do brands play in conversation? - eg - Nike (Resist), Netflix (Retrograde), Uniqlo (Reglo), Starbucks (Recreate)</li><li>Brands are encouraged to be a part of the cultural conversation and doing it the right way. </li></ul> For More InformationFor more information on Oscar, Remix Culture, and UM Worldwide check out <a href="http://umww.com" rel="nofollow" target="_blank">umww.com</a> For similar podcasts, check out: <a href="http://insideoutside.io/podcast/ep-134-paramount-pictures-futurist-ted-schilowitz-on-vr-ar-mixed-reality/" rel="nofollow" target="_blank">Ep. 134 – Paramount Pictures’ Futurist Ted Schilowitz on VR, AR &amp; Mixed Reality</a><a href="http://insideoutside.io/podcast/ep-130-canopy-insights-victoria-gerstman-on-cultures-influence-on-brands-semiotics/" rel="nofollow" target="_blank">Ep. 130 – Canopy Insight’s Victoria Gerstman on Culture’s Influence on Brands &amp; Semiotics</a><a href="http://insideoutside.io/podcast/ep-122-jeff-rohrs-with-yext-and-author-of-audience-on-managing-your-brand/" rel="nofollow" target="_blank">Ep. 122 – Jeff Rohrs, Yext CEO and Author of Audience: Marketing in the age of subscribers, fans and followers</a> Find this episode of Inside Outside Innovation at <a href="https://insideoutside.io/" rel="nofollow" target="_blank">insideoutside.io</a>. You can also listen on <a href="https://www.acast.com/insideoutsideinnovation" rel="nofollow" target="_blank">Acast</a>, <a href="https://itunes.apple.com/us/podcast/inside-outside-innovation/id1105487293?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="https://www.stitcher.com/podcast/httprssacastcominsideoutsideinnovation/inside-outside-innovation" rel="nofollow" target="_blank">Sticher</a>, Spotify, and <a href="https://play.google.com/music/listen?u=0" rel="nofollow" target="_blank">Google Play</a>. FREE INNOVATION NEWSLETTERGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. <a href="https://nxxt.us17.list-manage.com/subscribe?u=ee770e50026597230c9172283&amp;id=39a4979630" rel="nofollow" target="_blank">SUBSCRIBE HERE</a> For information regarding your data privacy, visit <a href="https://www.acast.com/privacy" rel="nofollow" target="_blank">acast.com/privacy</a>