Tom Malesic's guest appearances

Tom Malesic

The ShiftShapers Podcast

Touching People In Appropriate Ways

IT Success Secrets

Charles Henson

Jason Treu

Alan Cohen

Tom Scott

Michael Walsh

Michael Zipursky

Mike Michalowicz

Brian Clarke

Josh Butler

Bob Burg

Ryan Miller

Gleb Tsipursky

Tommy Breedlove

Josh Jackson

Matt Newman

OwlTail

This week’s episode is a conversation with Tom Malesic, Founder and CEO at EZSolution. Today, Tom introduces basic digital marketing concepts on major social media platforms like Facebook and LinkedIn.Tom goes into detail on finding your audience on Facebook and using industry tricks to reach them more effectively. He also shares unusual metrics that you can use to track your marketing progress and ways you can improve your lead generation website.What You’ll Learn From This Episode:01:48 Digital marketing concepts for different sized enterprises05:40 Determining your audience on Facebook and reaching them09:28 A/B Testing and using metrics to track marketing success11:56 Top mistakes when building your website16:30 Tips in creating company blogsQuotes:02:26 “How do you produce content that makes your audience know and understand that you’re the expert and you’re the one they should call when they have a specific problem that you solve?”06:18 “The other thing that Facebook does that most people don’t even know that it’s possible is you can export any kind of list that you have, so you might have a prospect list or maybe you have a customer list.”11:10 “We could track form fills and you can even install call tracking on your website so that it displays a unique phone number and then you could log into the call tracking dashboard and actually listen to those calls.”14:54 “Sometimes it just takes a little step back to say, do we need this section? How do we organize this content so that it makes more sense?”18:53 “You could do video blogs instead of written blogs.”

<p>This week’s episode is a conversation with Tom Malesic, Founder and CEO at EZSolution. Today, Tom introduces basic digital marketing concepts on major social media platforms like Facebook and LinkedIn.</p><p>Tom goes into detail on finding your audience on Facebook and using industry tricks to reach them more effectively. He also shares unusual metrics that you can use to track your marketing progress and ways you can improve your lead generation website.</p><p><b>What You’ll Learn From This Episode:</b></p><ul><li>01:48 Digital marketing concepts for different sized enterprises</li><li>05:40 Determining your audience on Facebook and reaching them</li><li>09:28 A/B Testing and using metrics to track marketing success</li><li>11:56 Top mistakes when building your website</li><li>16:30 Tips in creating company blogs</li></ul><p><b>Quotes:</b></p><p>02:26 “How do you produce content that makes your audience know and understand that you’re the expert and you’re the one they should call when they have a specific problem that you solve?”</p><p>06:18 “The other thing that Facebook does that most people don’t even know that it’s possible is you can export any kind of list that you have, so you might have a prospect list or maybe you have a customer list.”</p><p>11:10 “We could track form fills and you can even install call tracking on your website so that it displays a unique phone number and then you could log into the call tracking dashboard and actually listen to those calls.”</p><p>14:54 “Sometimes it just takes a little step back to say, do we need this section? How do we organize this content so that it makes more sense?”</p><p>18:53 “You could do video blogs instead of written blogs.”</p>

Ep #328: Creating Your Best Internet Presence - with Tom Malesic

Tom Malesic, Founder and CEO of EZSolution, a 30-person IT services company, shares the story of how he started his company (with a loan from an unexpected source.) He also opened up about challenges he has faced in business -- and how his core values help him overcome those challenges and molded him into the business leader he is today.

<p>Tom Malesic, Founder and CEO of EZSolution, a 30-person IT services company, shares the story of how he started his company (with a loan from an unexpected source.) He also opened up about challenges he has faced in business -- and how his core values help him overcome those challenges and molded him into the business leader he is today.</p>

Interview With Tom Malesic

Tom is a graduate of Penn State University. He started EZSolution in 1997 with a vision for technology. Tom’s philosophy has always been that the clients come first. Even with the tremendous growth the company has experienced, his conviction to this philosophy has not waned. He continues to be very hands-on, directing the day to day operations in marketing, sales and customer service, delegating tasks and responsibilities to ensure the business runs smoothly. He even answers the phone on occasion.  In his spare time Tom Sings Lead, in a barbershop Quartet, Three Dads and a Lad (He is NOT the Lad anymore) Tom is married to his lovely wife Jennifer and has a son named Ryan.  Favorite Book(s): Traction: Get A Grip On Your Business, Gino Wickman  Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth, T. Harv Eker  Final Thoughts: Don’t Give Up!, Work internally on yourself to become the best you that you can be. How to reach Tom and EZ Solution: http://www.ezsolution.com/

<h3>T<a href="http://tpiaw.com/wp-content/uploads/2015/03/Tom-M.jpg" rel="nofollow" target="_blank"></a>om is a graduate of Penn State University. He started EZSolution in 1997 with a vision for technology. Tom’s philosophy has always been that the clients come first. Even with the tremendous growth the company has experienced, his conviction to this philosophy has not waned. He continues to be very hands-on, directing the day to day operations in marketing, sales and customer service, delegating tasks and responsibilities to ensure the business runs smoothly. He even answers the phone on occasion. </h3> <h3>In his spare time Tom Sings Lead, in a barbershop Quartet, <a href="http://www.3dadsandalad.com/" rel="nofollow" target="_blank">Three Dads and a Lad</a> (He is NOT the Lad anymore)</h3> <h3>Tom is married to his lovely wife Jennifer and has a son named Ryan. </h3> <h3>Favorite Book(s): Traction: Get A Grip On Your Business, Gino Wickman</h3> <p><a href="http://www.amazon.com/gp/product/1936661837/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1936661837&amp;linkCode=as2&amp;tag=tpiawcom-20&amp;linkId=W43ONPDYYQ5OA72H" rel="nofollow" target="_blank"></a></p> <h3>Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth, T. Harv Eker</h3> <p><a href="http://www.amazon.com/gp/product/0060763280/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0060763280&amp;linkCode=as2&amp;tag=tpiawcom-20&amp;linkId=2XFDGFW5ODEGNJRM" rel="nofollow" target="_blank"></a></p> <h3>Final Thoughts:</h3> <h3>Don’t Give Up!, Work internally on yourself to become the best you that you can be.</h3> <h3>How to reach Tom and EZ Solution:</h3> <p><a href="http://www.ezsolution.com/" rel="nofollow" target="_blank">http://www.ezsolution.com/</a></p>

Episode 015:Tom Malesic, I’m An Overnight Success 18 Years In The Making!