Leighton Dees's guest appearances

Leighton Dees

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

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Matt Wagner

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Leigh Brown

Rachel Adams

Greg Fischer

Tom Ferry

Jenny Wemert

Julie Harris

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What exactly do real estate agents and brokers sell? It sounds like a simple question. But the truth is actually a lot more complicated. Just ask Leighton Dees. He’s the CEO of Better Homes and Gardens Real Estate Generations in Alabama. For Leighton, real estate isn’t about selling homes: it’s about selling yourself. Your process, your personality, the special sauce that makes your clients’ experiences amazing.Leighton knows a thing or two about success in this business. He’s been in the top 15 percent of Better Homes agents for three years running, and his company was named Most Innovative Real Estate Brokerage by Inman News in 2014.In this interview, Leighton tells us why the best real estate companies spend so much time thinking about culture, and explains how strong systems built on experience can protect your business when things don’t go according to plan.

What exactly do real estate agents and brokers sell? It sounds like a simple question. But the truth is actually a lot more complicated. Just ask Leighton Dees. He’s the CEO of Better Homes and Gardens Real Estate Generations in Alabama. For Leighton, real estate isn’t about selling homes: it’s about selling yourself. Your process, your personality, the special sauce that makes your clients’ experiences amazing. Leighton knows a thing or two about success in this business. He’s been in the top 15 percent of Better Homes agents for three years running, and his company was named Most Innovative Real Estate Brokerage by Inman News in 2014. In this interview, Leighton tells us why the best real estate companies spend so much time thinking about culture, and explains how strong systems built on experience can protect your business when things don’t go according to plan.

The Business Of You With Leighton Dees

Leighton Dees is a T3 Fellows Mentor the Chairman and CEO of Better Homes &amp; Gardens Generations based in Mobile, AL. BH&amp;G Generations has 80 agents and ranks third in market share, with 600 closed transactions in 2014.Of all the T3 Fellows Mentors we’ve covered so far, Leighton’s backstory is the most improbable. He dropped out of college because he was so successful at selling cell phones. He got into real estate almost on a whim. His X factor is being great at marketing, branding and design. In our conversation with Leighton, we cover:The power of a referral-based businessThe competitive advantage of great designWhy they chose to go from independent to a franchise (the opposite of what most do)The importance of defining rolesHow sharing an office was crucialThe importance of “people helping people”...and more.

Leighton Dees is a T3 Fellows Mentor the Chairman and CEO of Better Homes &amp; Gardens Generations based in Mobile, AL. BH&amp;G Generations has 80 agents and ranks third in market share, with 600 closed transactions in 2014. Of all the T3 Fellows Mentors we’ve covered so far, Leighton’s backstory is the most improbable. He dropped out of college because he was so successful at selling cell phones. He got into real estate almost on a whim. His X factor is being great at marketing, branding and design. In our conversation with Leighton, we cover: The power of a referral-based business The competitive advantage of great design Why they chose to go from independent to a franchise (the opposite of what most do) The importance of defining roles How sharing an office was crucial The importance of “people helping people” ...and more.

T3 Fellows - Leighton Dees, Better Homes and Gardens Generations