Henry Bingaman's guest appearances

Henry Bingaman

The Copywriter Club Podcast

Copy Chief Radio

Breakthrough Marketing Secrets

Roy Furr

Lori Haller

Clayton Makepeace

Perry Marshall

James Wedmore

Seth Godin

Peter Shallard

Bob Hoffman

Steven Pressfield

Andrea Jones

Rachael Kay Albers

Jennie Nash

Jenny Blake

Danielle Liss

Linda Perry

OwlTail

If you’re ever wondering what qualifies someone as a mysterious “A-list” copywriter – that’s Henry.

If you’re ever wondering what qualifies someone as a mysterious “A-list” copywriter – that’s Henry.

CCR284: (Wisdom Tree) Henry Bingaman “The threat of the cage”

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐😲 $5.5MM Promo Breakdown from Henry Bingaman [Free Access]☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📙 The Copywriter’s Guide to Getting Paid🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting &amp; marketing training…📺 Subscribe to Roy’s YouTube channel🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyHenry Bingaman is one of my oldest copywriting industry friends…And we BOTH went on to become well-recognized in the financial copywriting niche…Him, INSIDE one of the biggest, most successful publishers and Agora imprints…Me, mostly OUTSIDE the Agora world, as a freelancer.For today’s episode, we did a dual episode — for his new Getting Out of the Machine podcast, and for my Breakthrough Marketing Secrets.And we just chatted about how we met, how we launched successful careers in copywriting, and how we both managed to write our own tickets in unique ways.Here’s my conversation with Henry Bingaman, A-List Financial Copywriter…Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐😲 <a href="https://www.henryb.co/roy" rel="noopener noreferrer nofollow" target="_blank">$5.5MM Promo Breakdown from Henry Bingaman [Free Access]</a>☕ <a href="https://www.buymeacoffee.com/royfurr" rel="noopener noreferrer nofollow" target="_blank">Wanna say "thanks" for this episode?  Buy me a coffee...</a>⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📙 <a href="https://www.copywritersguide.com?utm_source=btms-daily&amp;utm_medium=content&amp;utm_campaign=organic&amp;utm_content=20220624" rel="noopener noreferrer nofollow" target="_blank">The Copywriter’s Guide to Getting Paid</a>🎫 <a href="https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&amp;utm_medium=content&amp;utm_campaign=organic&amp;utm_content=20220624" rel="noopener noreferrer nofollow" target="_blank">BTMSinsiders All-Access Pass: Like Netflix for your copywriting &amp; marketing training…</a>📺 <a href="https://www.youtube.com/user/royfurr?sub_confirmation=1" rel="noopener noreferrer nofollow" target="_blank">Subscribe to Roy’s YouTube channel</a>🎧 <a href="https://breakthroughmarketingsecrets.captivate.fm/listen" rel="noopener noreferrer nofollow" target="_blank">Subscribe to the Breakthrough Marketing Secrets podcast</a>📧 <a href="https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&amp;utm_medium=content&amp;utm_campaign=organic&amp;utm_content=20220624" rel="noopener noreferrer nofollow" target="_blank">Get Roy’s Daily Emails</a>👉 <a href="https://www.btms.net/copymentor?utm_source=btms-daily&amp;utm_medium=content&amp;utm_campaign=organic&amp;utm_content=20220624" rel="noopener noreferrer nofollow" target="_blank">CopyMentor 1-on-1 Coaching with Roy</a>Henry Bingaman is one of my oldest copywriting industry friends…And we BOTH went on to become well-recognized in the financial copywriting niche…Him, INSIDE one of the biggest, most successful publishers and Agora imprints…Me, mostly OUTSIDE the Agora world, as a freelancer.For today’s episode, we did a dual episode — for his new Getting Out of the Machine podcast, and for my Breakthrough Marketing Secrets.And we just chatted about how we met, how we launched successful careers in copywriting, and how we both managed to write our own tickets in unique ways.<a href="https://youtu.be/14eBiGlV0qc" rel="noopener noreferrer nofollow" target="_blank">Here’s my conversation with Henry Bingaman, A-List Financial Copywriter…</a>Yours for bigger breakthroughs,Roy Furr

A Conversation with Henry Bingaman, A-List Financial Copywriter

Copy Chief (and copywriter) Henry Bingaman is in the studio for the 66th episode of The Copywriter Club Podcast. And he showed up with plenty to share—including his formula for writing great sales copy. Kira and Rob took the opportunity to ask Henry about:•  his path from fiction writer and flight attendant to copywriter and copy chief•  not wanting to write for clients and creating his own product (and the lessons he learned)•  how he landed his first client (and learned to write his first proposal)•  the critical copywriting skill he learned as a flight attendant•  what he does to connect with people at conferences•  when you should feel like you’ve “made it” (hint: you’re probably not there yet)•  what he teaches the copywriters he works with (and his role as copy chief)•  how he writes leads that catch attention and shift a customer’s paradigm•  the various copy blocks he includes in his sales pages•  what he learned from breaking down Jedd Canty’s sales pages•  what it takes to create a winning control•  the collaboration process he goes through on every sales promotion•  what separates the great copywriters from the good•  learning from failure (and some of his biggest failures)Plus we talked about where Henry thinks copywriting is going in the future (it doesn’t look good for some freelancers), how his Cross Fit habit is related to copywriting, and what he is doing to improve his own writing. You won’t want to miss this one. Click the play button below, or scroll down for a full transcript.The people and stuff we mentioned on the show:AWAI Six Figure CopywriterCreative Writer’s DeskWealthy Web WriterRebecca MatterJohn CarltonMarcella AllisonBoardroomAgoraParris LampropolousDavid DeutchMark StockmanMetabolic LivingJake HoffbergCopy ChiefJedd CantyClayton MakepeaceMetabolic RenewalScrivenerMoney Map PressBrian KurtzKira’s websiteRob’s websiteThe Copywriter Club Facebook GroupIntro: Content (for now)Outro: GravityFull Transcript:Kira: What if you could hang out with seriously copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea to inspire your own work? That’s what Rob and I do every week at the Copywriter Club Podcast.Rob: You’re invited to join the club for episode 66 as we chat with creative director and copy chief Henry Bingaman on working and writing in direct response, how much effort it takes to get a winning control, persuasion architecture, and applying systems thinking to the feedback process and how Crossfit makes him a better writer.Kira: Welcome, Henry!Henry: Hey! Nice to be here.Rob: Hey, we’re glad to have you.Kira: Yeah, so Henry, a great place to start is with your path. I know you have a squiggly path, so where did you start? And where are you today?Henry: My kind of life path is just following the next interesting thing in front of me. (laughs) So, when I graduated in 2007 with a degree in fiction writing, which isn’t really a good degree for a job (laughs)... When I graduated, I went online and there was a job opening for flight attendants at United Airline. So I applied and started flying professionally for about a year. I was an international flight attendant, which was a lot of fun but it paid about $20,000 a year, and I was working up in First Class serving people that paid $20,000 for their seat, so I was a little jealous maybe? (laughs) But I had this writing ability. I’d been writing since I was early high school, just stories and whatnot. My dad actually owned a supplement company when I was growing up. He’d bought the AWAI six figure program at one point and he just gave it to me, he never really did anything with it, so he gave it to me and said, “Here, here’s a way you might be able to make money.” So that’s how I kind of discovered copywriting,

Copy Chief (and copywriter) Henry Bingaman is in the studio for the 66th episode of The Copywriter Club Podcast. And he showed up with plenty to share—including his formula for writing great sales copy. Kira and Rob took the opportunity to ask Henry about: •  his path from fiction writer and flight attendant to copywriter and copy chief •  not wanting to write for clients and creating his own product (and the lessons he learned) •  how he landed his first client (and learned to write his first proposal) •  the critical copywriting skill he learned as a flight attendant •  what he does to connect with people at conferences •  when you should feel like you’ve “made it” (hint: you’re probably not there yet) •  what he teaches the copywriters he works with (and his role as copy chief) •  how he writes leads that catch attention and shift a customer’s paradigm •  the various copy blocks he includes in his sales pages •  what he learned from breaking down Jedd Canty’s sales pages •  what it takes to create a winning control •  the collaboration process he goes through on every sales promotion •  what separates the great copywriters from the good •  learning from failure (and some of his biggest failures) Plus we talked about where Henry thinks copywriting is going in the future (it doesn’t look good for some freelancers), how his Cross Fit habit is related to copywriting, and what he is doing to improve his own writing. You won’t want to miss this one. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: AWAI Six Figure Copywriter Creative Writer’s Desk Wealthy Web Writer Rebecca Matter John Carlton Marcella Allison Boardroom Agora Parris Lampropolous David Deutch Mark Stockman Metabolic Living Jake Hoffberg Copy Chief Jedd Canty Clayton Makepeace Metabolic Renewal Scrivener Money Map Press Brian Kurtz Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Kira: What if you could hang out with seriously copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea to inspire your own work? That’s what Rob and I do every week at the Copywriter Club Podcast. Rob: You’re invited to join the club for episode 66 as we chat with creative director and copy chief Henry Bingaman on working and writing in direct response, how much effort it takes to get a winning control, persuasion architecture, and applying systems thinking to the feedback process and how Crossfit makes him a better writer. Kira: Welcome, Henry! Henry: Hey! Nice to be here. Rob: Hey, we’re glad to have you. Kira: Yeah, so Henry, a great place to start is with your path. I know you have a squiggly path, so where did you start? And where are you today? Henry: My kind of life path is just following the next interesting thing in front of me. (laughs) So, when I graduated in 2007 with a degree in fiction writing, which isn’t really a good degree for a job (laughs)... When I graduated, I went online and there was a job opening for flight attendants at United Airline. So I applied and started flying professionally for about a year. I was an international flight attendant, which was a lot of fun but it paid about $20,000 a year, and I was working up in First Class serving people that paid $20,000 for their seat, so I was a little jealous maybe? (laughs) But I had this writing ability. I’d been writing since I was early high school, just stories and whatnot. My dad actually owned a supplement company when I was growing up. He’d bought the AWAI six figure program at one point and he just gave it to me, he never really did anything with it, so he gave it to me and said, “Here, here’s a way you might be able to make money.” So that’s how I kind of discovered copywriting,

TCC Podcast #66: A Formula for Winning Sales Pages with Henry Bingaman