Deanna Cioppa's guest appearances

Deanna Cioppa

Freelance Pod

Marketing With Empathy®

Rachel Vorona Cote

Ed Miliband

Charlie Brooker

Mother Jones

Annabel Jones

Ryan Gilbey

John Crowley

Matt Cooke

Anna Codrea-Rado

Delia Cai

Caroline Crampton

Amanda Litherland

David Speed

Lewis Raven Wallace

Isabelle Roughol

OwlTail

EP 12.  Want to be even more creative? Looking for inspiration in future content planning sessions? Deanna Cioppa, Director of Strategy Services at Contently, joins Sarah in this episode to discuss why boundaries are actually good for creativity; content measurement; and her answer to my "hot seat" question. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-to-be-more-creative-using-boundaries-contently-episode-12/LINKEDIN: https://www.linkedin.com/in/sarahpanus/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 12. Want to be even more creative? Looking for inspiration in future content planning sessions? Deanna Cioppa, Director of Strategy Services at Contently, joins Sarah in this episode to discuss why boundaries are actually good for creativity; content measurement; and her answer to my "hot seat" question. SHOW NOTES: <a href="https://www.podpage.com/marketing-with-empathy/blog/how-to-be-more-creative-using-boundaries-contently-episode-12/" rel="nofollow" target="_blank">https://www.podpage.com/marketing-with-empathy/blog/how-to-be-more-creative-using-boundaries-contently-episode-12/</a> LINKEDIN: <a href="https://www.linkedin.com/in/sarahpanus/" rel="nofollow" target="_blank">https://www.linkedin.com/in/sarahpanus/</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

12. How to Be More Creative Using Boundaries -- Deanna Cioppa, Contently

Every freelancer I've interviewed for this podcast - or just met in the past 11.5 months of freelancing - has worn multiple work hats. It's just the way of things, as freelance consumer journalism is very unlikely to pay the bills to live in a major western city in 2019 AD. Talk to freelancers making decent money from content marketing, and they'll most likely mention Contently. Founded in 2011, the platform works with brands to find them storytellers. Deanna Cioppa, Executive Editor at Contently, joins me on this episode to talk about how to start a portfolio to appeal to brands, what her team is looking for in your past clippings and bylines to match you to brands and how content marketing differs from journalism in some important ways. A former journo herself, Deanna knows how scary it can be for journalists to move into this space, and she's the authority on what brands are looking for in writers. Contently also has The Freelancer, a publication written by freelancers, for freelancers. I had my first piece published there this weekend, a love letter to Freelance Pod and how it's helped my creativity. Let me know if you have any thoughts on it!   -- How has your industry moved from analogue to digital? Each episode, creative guests tell host Suchandrika Chakrabarti how the internet has revolutionised work. Newsletter: https://tinyletter.com/freelancepod Instagram: https://www.instagram.com/freelancepod/ Twitter: https://twitter.com/freelance_pod_ Facebook: https://www.facebook.com/groups/FreelancePod/ YouTube: https://goo.gl/chfccD

Every freelancer I've interviewed for this podcast - or just met in the past 11.5 months of freelancing - has worn multiple work hats. It's just the way of things, as freelance consumer journalism is very unlikely to pay the bills to live in a major western city in 2019 AD. Talk to freelancers making decent money from content marketing, and they'll most likely mention <a href="https://contently.com/" rel="noopener nofollow" target="_blank">Contently</a>. Founded in 2011, the platform works with brands to find them storytellers. <a href="https://twitter.com/likeitsmyjob" rel="noopener nofollow" target="_blank">Deanna Cioppa</a>, <a href="https://deannacioppa.contently.com/" rel="noopener nofollow" target="_blank">Executive Editor at Contently</a>, joins me on this episode to talk about how to start a portfolio to appeal to brands, what her team is looking for in your past clippings and bylines to match you to brands and how content marketing differs from journalism in some important ways. A former journo herself, Deanna knows how scary it can be for journalists to move into this space, and she's the authority on what brands are looking for in writers. Contently also has <a href="https://contently.net/" rel="noopener nofollow" target="_blank">The Freelancer</a>, a publication written by freelancers, for freelancers. I had my first piece published there this weekend, <a href="https://contently.net/2019/04/18/voices/frontlines/how-a-side-project-helped-me-overcome-freelance-fatigue/" rel="noopener nofollow" target="_blank">a love letter to Freelance Pod</a> and how it's helped my creativity. Let me know if you have any thoughts on it!   -- How has your industry moved from analogue to digital? Each episode, creative guests tell host Suchandrika Chakrabarti how the internet has revolutionised work. Newsletter: <a href="https://tinyletter.com/freelancepod" rel="nofollow" target="_blank">https://tinyletter.com/freelancepod</a> Instagram: <a href="https://www.instagram.com/freelancepod/" rel="nofollow" target="_blank">https://www.instagram.com/freelancepod/</a> Twitter: <a href="https://twitter.com/freelance_pod_" rel="nofollow" target="_blank">https://twitter.com/freelance_pod_</a> Facebook: <a href="https://www.facebook.com/groups/FreelancePod/" rel="nofollow" target="_blank">https://www.facebook.com/groups/FreelancePod/</a> YouTube: <a href="https://goo.gl/chfccD" rel="nofollow" target="_blank">https://goo.gl/chfccD</a>

What journalists should know about content marketing, with Contently's Deanna Cioppa