Pepe Uechi's guest appearances

Pepe Uechi

Boss Barista

Justin Phillips

Erica Escalante

Alice Wong

Adam JacksonBey

Becca Woodard

Reggie Elliott

Jen Apodaca

Soleil Ho

Noa Berger

Ian Williams

James Hoffmann

Christina Snyder

Rwandan Coffee

Ildi Revi

Andrea Allen

OwlTail

Today, I’m chatting with Jose Uechi, co-founder of Compadre, a coffee brand based in Peru. Jose—or Pepe, as he goes by—is an industrial designer by trade, and got into coffee because of his friend, Juan Pablo. Juan Pablo invented a solar roaster, a machine that could roast coffee without electricity. Initially, Compadre’s founders worked to get these roasters into the hands of farmers. A few years later, and Compadre is still working on raising wages for farmers—albeit in a slightly different way. In this episode, we talk about the shifts and pivots that Pepe and his team have made as they got deeper into the economics of coffee-buying and -selling. The broad goal of Compadre is still the same—to shift value down to farmers—but it does so now by removing barriers that farmers face (like unpredictable weather conditions) and building a brand that connects farmers to consumers. This episode is brought to you by Urnex. 

Today, I’m chatting with Jose Uechi, co-founder of <a href="https://compadre.pe/" rel="nofollow" target="_blank">Compadre</a>, a coffee brand based in Peru. Jose—or Pepe, as he goes by—is an industrial designer by trade, and got into coffee because of his friend, Juan Pablo. Juan Pablo invented a solar roaster, a machine that could roast coffee without electricity. Initially, Compadre’s founders worked to get these roasters into the hands of farmers. A few years later, and Compadre is still working on raising wages for farmers—albeit in a slightly different way. In this episode, we talk about the shifts and pivots that Pepe and his team have made as they got deeper into the economics of coffee-buying and -selling. The broad goal of Compadre is still the same—to shift value down to farmers—but it does so now by removing barriers that farmers face (like unpredictable weather conditions) and building a brand that connects farmers to consumers. This episode is brought to you by <a href="https://urnex.com/" rel="nofollow" target="_blank">Urnex</a>.

Pepe Uechi Isn't Afraid To Pivot [156]