Rick Irwin's guest appearances

Rick Irwin

The NO BULL$H!# Marketing Podcast

The Big 550 KTRS

Greg Wyshynski

Jerry Maguire

Chuck Klosterman

Mark Jansen

Bethenny Frankel

Marlo Thomas

Jon Hamm

Louie Anderson

Brad Meltzer

Tom Segura

Bert Kreischer

Mark Thornton

Jana Kramer

Andy Frisella

Phil Rosenthal

OwlTail

ITK With Ray Rick Irwin 10-1-20

Imagine you take over multiple new properties. The existing employees are intimidated by your new systems and processes. What would you do? Rick Irwin, CEO of IntegraCare, says the best thing to do is be completely transparent and get the right management in place.Our longest standing client, Rick Irwin from IntegraCare is back for Part 2! He's a progressive leader who believes in transparency and persistence. Listen to this episode to learn how you can build trust with new and existing employees.If you're a recent college graduate or soon-to-be graduate, you'll learn what CEOs are looking for in their new employees.Key Takeaways[00:29] Hit the Bullseye[05:28] Property Turnarounds Opportunities to add things we do well Begins with an honest assessment Everything goes back to leadership Earn trust[12:06] New Leadership, Big Changes Salaries and systems New systems=intimidating Consistent controls on sales, marketing, processes How will existing employees react to new systems?[14:48] Suffered to Learn Dysfunction=suffering Teaches you to be accountable and to get the right management in place[16:41] New Properties and the Big Picture Transparency is key, especially financially Managers see their budget fit into a whole Gives a "why"182:43] Rick's BS Moment First job out of school was in sales Trained to use highly manipulative techniques then Learning the customer and their needs was much easier "Persistence will overcome sins" Bullshit doesn't work anyway[22:29] Advice to College Grads If you're like the most of us, you think "How do I decide?" Get a job with a company that gives you the most autonomy Attitude: I'm here to learn, work hard and I know my place Humility, passion and aggression[26:53] Do Grades Matter? Grades don't reflect if you're smart or not Persistence and hard work matter Gratitude mattersAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz. Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

Imagine you take over multiple new properties. The existing employees are intimidated by your new systems and processes. What would you do? Rick Irwin, CEO of IntegraCare, says the best thing to do is be completely transparent and get the right management in place.Our longest standing client, Rick Irwin from IntegraCare is back for Part 2! He's a progressive leader who believes in transparency and persistence. Listen to this episode to learn how you can build trust with new and existing employees.If you're a recent college graduate or soon-to-be graduate, you'll learn what CEOs are looking for in their new employees.Key Takeaways[00:29] Hit the Bullseye[05:28] Property Turnarounds Opportunities to add things we do well Begins with an honest assessment Everything goes back to leadership Earn trust[12:06] New Leadership, Big Changes Salaries and systems New systems=intimidating Consistent controls on sales, marketing, processes How will existing employees react to new systems?[14:48] Suffered to Learn Dysfunction=suffering Teaches you to be accountable and to get the right management in place[16:41] New Properties and the Big Picture Transparency is key, especially financially Managers see their budget fit into a whole Gives a "why"182:43] Rick's BS Moment First job out of school was in sales Trained to use highly manipulative techniques then Learning the customer and their needs was much easier "Persistence will overcome sins" Bullshit doesn't work anyway[22:29] Advice to College Grads If you're like the most of us, you think "How do I decide?" Get a job with a company that gives you the most autonomy Attitude: I'm here to learn, work hard and I know my place Humility, passion and aggression[26:53] Do Grades Matter? Grades don't reflect if you're smart or not Persistence and hard work matter Gratitude mattersAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: <a href="http://massolutions.biz" rel="nofollow" target="_blank">massolutions.biz</a>. Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

244: Rick Irwin P2

Unpopular Opinion: The Customer Isn't Always Right. Imagine that... The customer is sometimes wrong! Especially in health care. Rick Irwin, CEO of IntegraCare, joined the No BS Marketing Show to talk leadership and company culture. IntegraCare is a trusted leader in senior living with over ten communities that offer assisted living, independent living, Alzheimer's care, and dementia care.Rick and the rest of IntegraCare take a 3-dimensional focus that starts with valuing their team members. From there, he believes that the quality of life IntegraCare's residents AND their families will vastly improve.Listen to this episode of the No BS Marketing Show for tips on how you can be a stronger leader that builds a core company culture. You'll learn why people aren't accustomed to transparency, but why you should always be honest, transparent and expressive as a leader.Key Takeaways[00:29] Cut the BS[05:05] How to Successfully Convey Mission, Vision, Values Live up to it and deliver it Can you deliver? IntegraCare's unique mission[06:35] Messaging Challenge at IntegraCare People say the customer comes first, but the customer isn't always right...especially in healthcare Starts with caring for your employees Employees should know their value, importance and that they matter[08:13] How Do You Get Everyone to Live the Mission? Difficult, not always successful... a continuous process Leaders have to live it and reinforce it Part of every decision and action in leadership hire people who embody your values innately Programs and rewards system[11:09] Importance of Executive Directors Act as CEO of each living community Need to be emotionally mature and able to deal with stress Have to be brutally honest Burden of leadership[14:18] Rick's Spiel Comfortable with your self, must be transparent, express concerns or mistakes Rick and Dave's story of Rick's spiel gone almost-wrong[17:20] The Struggle of Feedback and Transparency Not everyone is ready for transparency The most powerful tool you can have Nothing to fear if you have nothing to hide No Surprises[22:32] Rick's Path and Reason for Starting IntegraCare Rick and Loriann Putzier worked for difficult employers Dissatisfied with working for bad bosses Started a company that could be different and genuine Acquisition strategy Experience with private equity and venture capitalists Experiences with failures and successAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

243: Rick Irwin P1