Camille Baldwin's guest appearances

Camille Baldwin

Let's talk branding

Touch Points by Malomo

Rory Sutherland

Stacy Carpenter

Jonathan Stark

Douglas Davis

Tom Green

Mark Pollard

Ian Paget

Melinda Livsey

Eli Altman

Michael Johnson

Armin Vit

Aaron Pierson

John Lyons

Michael Brenner

James Hankins

OwlTail

We talk about:The shift from Gin Lane to Pattern BrandsHow Hims, a great identity project by Gin Lane, created a certain 'style'Purposeful brands and some of the nonsense around 'why'. A funny comic showing the problem with going to high up the brand ladderThe four pillars for building your own company: Process, business, consumer, brand.Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here. This episode is sponsored by Holabrief, The go-to platform  for creative briefs.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

We talk about:<ul><li>The shift from Gin Lane to <a href="https://patternbrands.com/" rel="nofollow" target="_blank">Pattern Brands</a></li><li>How <a href="https://www.forhims.com/" rel="nofollow" target="_blank">Hims</a>, a great identity project by Gin Lane, created a certain 'style'</li><li>Purposeful brands and some of the nonsense around 'why'. </li><li>A <a href="https://www.google.com/search?biw=1920&amp;bih=1017&amp;tbm=isch&amp;sxsrf=ACYBGNTHxNrRQHWNvfobpqEwizdCucQquQ%3A1570369334725&amp;sa=1&amp;ei=Nu-ZXabhK9H1kwXB74mgDw&amp;q=marketoonist+brand+ladder&amp;oq=marketoonist+brand+ladder&amp;gs_l=img.3..0i30.17514.21253..21297...0.0..0.280.2304.16j4j3......0....1..gws-wiz-img.......35i39j0j0i67j0i10i24j0i24j0i19j0i30i19j0i8i30i19j0i8i30.x5L-1MxRTwU&amp;ved=0ahUKEwim1PLS4YflAhXR-qQKHcF3AvQQ4dUDCAc&amp;uact=5#imgrc=672zjJ4-a_Gs_M:" rel="nofollow" target="_blank">funny comic</a> showing the problem with going to high up the brand ladder</li><li>The four pillars for building your own company: Process, business, consumer, brand.</li></ul>Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter <a href="letstalkbranding.be" rel="nofollow" target="_blank">here</a>. This episode is sponsored by <a href="https://www.holabrief.com/" rel="nofollow" target="_blank">Holabrief</a>, The go-to platform  for creative briefs. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://letstalkbranding.substack.com?utm_medium=podcast&amp;utm_campaign=CTA_1" rel="nofollow" target="_blank">letstalkbranding.substack.com</a>

Camille Baldwin - Pattern Brands

Camille Baldwin, Partner &amp; Director of Brand Development at Gin Lane, details her amazing path to becoming one of the top brand strategists in DTC.

Launching Billion Dollar Brands with Gin Lane (Now Pattern) - Camille Baldwin

“Brands, Put your money where your mouth is.”In this episode I talk with Camille Baldwin. Camille is a really interesting woman, as director of brand development at Gin Lane, she has created some amazing brands with her team. We talk about launching brands, strategy and much more. You can find the full excerpt below the sponsored message.We talk about:How Camille ended up at Gin Lane, an awesome studioAvoiding cliché’s in strategy and messagingWorking with startupsHow to launch a brandI mention ‘Jessica Simpson Hitch’ in the podcast, I actually meant Summer Teal Simpson Hitch, Apologies Summer! You can find a link to the article I mention hereHow the market will evolve and how customers are reading trough the bsHow B2B brands are becoming more and more brand ledHow to create a strategy for startupsYou can connect with Camille on her Linkedin or website.I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers.This episode is supported by HolaBriefVery few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.Check out Holabrief This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

<h1>“Brands, Put your money where your mouth is.”</h1>In this episode I talk with Camille Baldwin. Camille is a really interesting woman, as director of brand development at Gin Lane, she has created some amazing brands with her team. We talk about launching brands, strategy and much more. You can find the full excerpt below the sponsored message.We talk about:How Camille ended up at <a href="http://ginlane.com" rel="nofollow" target="_blank">Gin Lane</a>, an awesome studio Avoiding cliché’s in strategy and messaging Working with startups How to launch a brand I mention ‘Jessica Simpson Hitch’ in the podcast, I actually meant Summer Teal Simpson Hitch, Apologies Summer! You can find a link to the article I mention <a href="https://focuslabllc.com/digest/walking-the-walk-the-significance-of-brand-behavior" rel="nofollow" target="_blank">here</a> How the market will evolve and how customers are reading trough the bs How B2B brands are becoming more and more brand led How to create a strategy for startupsYou can connect with Camille on her <a href="https://www.linkedin.com/in/camillebaldwin/" rel="nofollow" target="_blank">Linkedin</a> or <a href="http://ginlane.com" rel="nofollow" target="_blank">website</a>.I'd appreciate it if you could rate the podcast on <a href="https://itunes.apple.com/be/podcast/ltb-003-kristoffer-fink-parup-senior-brand-strategist/id1336153310?i=1000402607111&amp;mt=2" rel="nofollow" target="_blank">itunes</a>. It will help me in reaching other designers.<h2>This episode is supported by HolaBrief</h2><a href="http://holabrief.com" rel="nofollow" target="_blank"></a>Very few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.<a href="http://holabrief.com" rel="nofollow" target="_blank">Check out Holabrief</a> This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://letstalkbranding.substack.com?utm_medium=podcast&amp;utm_campaign=CTA_1" rel="nofollow" target="_blank">letstalkbranding.substack.com</a>

LTB S2 014 Camille Baldwin - Launching brands at Gin Lane