Kate Swanson's guest appearances

Kate Swanson

The Brand is Female

Forward Thinking Founders

Secrets To Scaling Your Ecommerce Brand

Alex Beller

Ben Shapiro

Matthew Green

Zach Coelius

Chris Edwards

Michael Parker

Andrew Parker

Jack Altman

Austen Allred

Immad Akhund

Leo Polovets

Jason Calacanis

Daniel Gross

Gaurav Jain

Isaac Morehouse

OwlTail

This week, on the podcast, host Eva Hartling speaks with Kate Swanson, a lawyer and entrepreneur and more recently, the founder and CEO of ENSEMBL, a design-forward, modern housewares brand that has disrupted its category and received accolades from the likes of Architectural Digest. With her strong business acumen and background in corporate law, Kate literally bootstrapped ENSEMBL from concept to launch. Before launching her own company, Kate worked as legal counsel and head of policy at FAIR Canada, an organization dedicated to protecting minority investor rights and addressing corporate governance matters of public interest, and worked for a leading global law firm. Kate’s legal experience advising on both transactional and governance matters helped prepare her for her jump to entrepreneurship. If you’re interested in purchasing ENSEMBL for yourself, check out getensembl.com and use code FEMALE15 for 15% off your purchase.........This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, host Eva Hartling speaks with Kate Swanson, a lawyer and entrepreneur and more recently, the founder and CEO of ENSEMBL, a design-forward, modern housewares brand that has disrupted its category and received accolades from the likes of Architectural Digest. With her strong business acumen and background in corporate law, Kate literally bootstrapped ENSEMBL from concept to launch. Before launching her own company, Kate worked as legal counsel and head of policy at FAIR Canada, an organization dedicated to protecting minority investor rights and addressing corporate governance matters of public interest, and worked for a leading global law firm. Kate’s legal experience advising on both transactional and governance matters helped prepare her for her jump to entrepreneurship. If you’re interested in purchasing ENSEMBL for yourself, check out <a href="http://getensembl.com/" rel="nofollow" target="_blank">getensembl.com</a> and use code FEMALE15 for 15% off your purchase.........This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: <a href="http://thebrandisfemale.com/" rel="nofollow" target="_blank">thebrandisfemale.com</a> // TD Women in Enterprise: <a href="http://td.com/ca/en/business-banking/small-business/women-in-business" rel="nofollow" target="_blank">td.com/ca/en/business-banking/small-business/women-in-business</a> // Follow us on Instagram: <a href="http://instagram.com/thebrandisfemale" rel="nofollow" target="_blank">instagram.com/thebrandisfemale</a>

Kate Swanson | Founder and CEO, ENSEMBL | Daring to Disrupt the Cookware Industry 

Marketing expensive products that are meant to last forever requires a more thoughtful approach than lower-cost items. In this episode, Jordan interviews the CEO of Ensembl, Kate Swanson, about her company’s brand with an average order value of over $1000. She shares how she discovered a need for this kind of product and what its marketing cycle looks like.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPeople are living differently now. We deserve designs that have kept up with the ways our lives have changed.Dig into who will be excited to buy your products before launching and focus on going after those customers.Customers would likely put a lot of thought before buying a product that is high-quality and high-performance that comes with a higher price tag.Start with a thoughtful introduction to your brand and slowly drift to educating customers about the product to excite them to purchase. Focus on a very strategic, organic push to have great use of your team's resources.You have to believe in yourself and be relentless in everything you do for your business.Recommended App: Noislihttps://www.noisli.comRecommended Book: State of Terror by Louise Penny &amp; Hillary Clintonhttps://www.simonandschuster.com/books/State-of-Terror/Louise-Penny/9781982173678Today’s Guest:Kate Swanson is the founder and CEO of  Ensembl.Ensembl is a brand of stainless steel cookware that is designed to optimize space and enhance modern life.Connect and learn more about Kate Swanson and Ensembl here:E-mail: Kate@getensembl.comWebsite: https://www.getensembl.comThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Marketing expensive products that are meant to last forever requires a more thoughtful approach than lower-cost items. In this episode, Jordan interviews the CEO of Ensembl, Kate Swanson, about her company’s brand with an average order value of over $1000. She shares how she discovered a need for this kind of product and what its marketing cycle looks like.Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE<ul><li>People are living differently now. We deserve designs that have kept up with the ways our lives have changed.</li><li>Dig into who will be excited to buy your products before launching and focus on going after those customers.</li><li>Customers would likely put a lot of thought before buying a product that is high-quality and high-performance that comes with a higher price tag.</li><li>Start with a thoughtful introduction to your brand and slowly drift to educating customers about the product to excite them to purchase. </li><li>Focus on a very strategic, organic push to have great use of your team's resources.</li><li>You have to believe in yourself and be relentless in everything you do for your business.</li></ul> Recommended App: Noisli <a href="https://www.noisli.com/" rel="nofollow" target="_blank">https://www.noisli.com</a>Recommended Book: State of Terror by Louise Penny &amp; Hillary Clinton <a href="https://www.simonandschuster.com/books/State-of-Terror/Louise-Penny/9781982173678" rel="nofollow" target="_blank">https://www.simonandschuster.com/books/State-of-Terror/Louise-Penny/9781982173678</a> Today’s Guest:Kate Swanson is the founder and CEO of  Ensembl.Ensembl is a brand of stainless steel cookware that is designed to optimize space and enhance modern life. Connect and learn more about Kate Swanson and Ensembl here:E-mail: <a href="mailto:Kate@getensembl.com">Kate@getensembl.com</a>Website: <a href="https://www.getensembl.com/" rel="nofollow" target="_blank">https://www.getensembl.com</a> This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at <a href="https://postscript.io/install" rel="nofollow" target="_blank">https://postscript.io/install</a> We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:<a href="https://mindfulmarketing.co/growthplan-apply" rel="nofollow" target="_blank">https://mindfulmarketing.co/growthplan-apply</a> If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!<a href="https://mindfulmarketing.co/apply" rel="nofollow" target="_blank">https://mindfulmarketing.co/apply</a>We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: <a href="http://upgrowthcommerce.com/grow" rel="nofollow" target="_blank">upgrowthcommerce.com/grow</a> Join our community and connect with other eCommerce brand owners and marketers! <a href="https://www.facebook.com/groups/secretstoscalingpodcast" rel="nofollow" target="_blank">https://www.facebook.com/groups/secretstoscalingpodcast</a>

Ep 305:  Marketing Big-Ticket Products At Scale with Kate Swanson, Ensembl

I had a really great conversation with Kate Swanson who is the CEO of Ensembl, which pioneering a new type of cookware system. On the podcast, we covered a range of topics, including:What is Ensembl?The history of pots and pans ngWhat is the actual use of a handle in the kitchen?What is the vision for Ensembl?Thoughts on co-livingThoughts on ChinaThoughts on FintechWhat advice she has for people wanting to start a company.If you haven’t yet, you gotta check out their website and look at the design of these pots and pans. Too cool! Learn more about Kate here and find Ensembl on Twitter here. Get on the email list at forwardthinking.substack.com  ★ Support this podcast ★ 

I had a really great conversation with Kate Swanson who is the CEO of <a href="https://www.getensembl.com/" rel="nofollow" target="_blank">Ensembl</a>, which pioneering a new type of cookware system. On the podcast, we covered a range of topics, including: What is Ensembl? The history of pots and pans ng What is the actual use of a handle in the kitchen? What is the vision for Ensembl? Thoughts on co-living Thoughts on China Thoughts on Fintech What advice she has for people wanting to start a company. If you haven’t yet, you gotta <a href="https://www.getensembl.com/" rel="nofollow" target="_blank">check out their website</a> and look at the design of these pots and pans. Too cool! Learn more about Kate <a href="https://www.linkedin.com/in/kate-swanson-a15ba427/" rel="nofollow" target="_blank">here</a> and find Ensembl on Twitter <a href="https://twitter.com/getensembl" rel="nofollow" target="_blank">here</a>. Get on the email list at <a href="https://forwardthinking.substack.com?utm_medium=podcast" rel="nofollow" target="_blank">forwardthinking.substack.com</a> <a href="https://forwardthinking.substack.com/" rel="payment nofollow" target="_blank">★ Support this podcast ★</a>

021 - Kate Swanson (CEO of Ensembl) on Kitchenware