Lisa Colantuono's guest appearances

Lisa Colantuono

Build a Better Agency Podcast

The Innovative Agency

Advertising Stories

Susan Baier

Doug Austin

Chris Hervochon

Drew McLellan

James Carbary

Sharon Toerek

Jody Sutter

Nancy Hill

Taylor McMaster

Karley Cunningham

Paul Roetzer

Brent Weaver

Jason Swenk

Karl Sakas

Josh Steimle

OwlTail

The #1 Advertising Agency Search Consultant On How To Win A Virtual Advertising Agency New Business Pitch.AAR Partners' Lisa Colantuono covers the good, bad, and ugly of virtual selling. This might just be the most compelling interview I have done on Advertising Stories. 37 since June.Lisa covers how to manage the virtual "Brady Bunch room"; how to be human; the art of managing body language; what to do in advance of the session; creating creative brand differentiation; backgrounds; and even, oh no, how to use online presentation tools like Powerpoint.Lisa on LinkedInAAR PartnersThe Levitan Pitch. Buy This Book. Win More Pitches. YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember... so you will hear my whole series on virtual pitching.A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

The #1 Advertising Agency Search Consultant On How To Win A Virtual Advertising Agency New Business Pitch. AAR Partners' Lisa Colantuono covers the good, bad, and ugly of virtual selling. This might just be the most compelling interview I have done on Advertising Stories. 37 since June.Lisa covers how to manage the virtual "Brady Bunch room"; how to be human; the art of managing body language; what to do in advance of the session; creating creative brand differentiation; backgrounds; and even, oh no, how to use online presentation tools like Powerpoint. <a href="https://www.linkedin.com/in/lisa-colantuono-aar/" rel="nofollow" target="_blank">Lisa on LinkedIn</a> <a href="https://aarpartners.com/" rel="nofollow" target="_blank">AAR Partners</a> <a href="https://peterlevitan.com/my-book/" rel="nofollow" target="_blank">The Levitan Pitch. Buy This Book. Win More Pitches. </a> YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.  Remember... so you will hear my whole series on virtual pitching.A nice thing for me… <a href="https://blog.feedspot.com/advertising_podcasts/" rel="nofollow" target="_blank">Feedspot</a> has recognized Advertising Stories as being a top 15 advertising podcast.

How To Win A Virtual Agency Pitch With Lisa Colantuono of AAR Partners. | EP: 37

So much of the conversation about being innovative centers around what agencies do after they’ve won clients.   On this episode, I ask Lisa Colantuono, President of AAR Partners, how innovation can win new business for agencies.   Lisa has been successfully matching agencies and clients for more than seventeen years, and what she has to say might surprise you!

So much of the conversation about being innovative centers around what agencies do after they’ve won clients.   On this episode, I ask <a href="https://www.linkedin.com/in/lisa-colantuono-aar/" rel="nofollow" target="_blank">Lisa Colantuono</a>, President of <a href="http://aarpartners.com/" rel="nofollow" target="_blank">AAR Partners</a>, how innovation can win new business for agencies.   Lisa has been successfully matching agencies and clients for more than seventeen years, and what she has to say might surprise you!

8: Winning New Business For Your Agency with Lisa Colantuono

Not only does Lisa believe in enduring partnerships that matter, but she actively participates in creating them. Having consulted on and managed agency reviews including Lee Jeans, Panera Bread, and Subaru - just to name three of the reviews AAR has conducted for clients in virtually every major industry - Lisa tackles and solves the most vexing agency search challenges and has enabled hundreds of marketers to meet and/or exceed their business goals. Described as an agency search consultant whose unique perspective is highly valued, Lisa counsels both marketers and communications agencies on their business and branding efforts. In addition to her role as a consultant, she has created a new business service center for agencies by co-founding Access Confidential in 2005. The comprehensive new business research tool has become the go-to resource helping communications agencies to prospect smart and avoid the pitch! Lisa also works with the academic world including Wharton's Future of Advertising Program, as well as teaching as an adjunct advertising professor at NYIT. Many of her articles on the subject of client/agency relations have been printed in industry trades such as Forbes, Huffington Post, Advertising Age, Adweek, and HubSpot Blogs Agency Post. Lisa is also part of the industry speaking circuit presenting at national conferences including AAF, HOW Design Live, Mirren, and Ad Age Small Agency Conference. Lisa recently wrote the book "@AARLlisa: New Biz in 140 Characters (or less)."   What you’ll learn about in this episode:  The simple mistakes agencies make in the new business search process Why complacency is a big problem for agencies The importance of continuing to court your current clients Why chemistry is so vital in an agency-client relationship Prospecting smarter with Lisa’s Four T’s Building relationships by teaching Why you need to know what your agency is -- and isn’t -- good at What to do when executives change (both on client and agency sides) Finding project work for your agency (and growing that into a larger relationship) The danger of coming off as desperate to leads Why you need at least one person whose job is new business The importance of an integrated new business plan  Ways to Contact Lisa Colantuono:  Email: lisa@aarpartners.com or l2@aarpartners.com Book: "@AARLlisa: New Biz in 140 Characters (or less)"  We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Not only does Lisa believe in enduring partnerships that matter, but she actively participates in creating them. Having consulted on and managed agency reviews including Lee Jeans, Panera Bread, and Subaru - just to name three of the reviews AAR has conducted for clients in virtually every major industry - Lisa tackles and solves the most vexing agency search challenges and has enabled hundreds of marketers to meet and/or exceed their business goals. Described as an agency search consultant whose unique perspective is highly valued, Lisa counsels both marketers and communications agencies on their business and branding efforts. In addition to her role as a consultant, she has created a new business service center for agencies by co-founding Access Confidential in 2005. The comprehensive new business research tool has become the go-to resource helping communications agencies to prospect smart and avoid the pitch! Lisa also works with the academic world including Wharton's Future of Advertising Program, as well as teaching as an adjunct advertising professor at NYIT. Many of her articles on the subject of client/agency relations have been printed in industry trades such as Forbes, Huffington Post, Advertising Age, Adweek, and HubSpot Blogs Agency Post. Lisa is also part of the industry speaking circuit presenting at national conferences including AAF, HOW Design Live, Mirren, and Ad Age Small Agency Conference. Lisa recently wrote the book <a href="https://www.amazon.com/AARLisa-Characters-Pitch-Time-Starved-Execs/dp/0692662278/ref=sr_1_1?ie=UTF8&amp;qid=1500658074&amp;sr=8-1&amp;keywords=new+biz+in+140+characters" rel="nofollow" target="_blank">"@AARLlisa: New Biz in 140 Characters (or less)."</a>   What you’ll learn about in this episode: <ul> <li>The simple mistakes agencies make in the new business search process</li> <li>Why complacency is a big problem for agencies</li> <li>The importance of continuing to court your current clients</li> <li>Why chemistry is so vital in an agency-client relationship</li> <li>Prospecting smarter with Lisa’s Four T’s</li> <li>Building relationships by teaching</li> <li>Why you need to know what your agency is -- and isn’t -- good at</li> <li>What to do when executives change (both on client and agency sides)</li> <li>Finding project work for your agency (and growing that into a larger relationship)</li> <li>The danger of coming off as desperate to leads</li> <li>Why you need at least one person whose job is new business</li> <li>The importance of an integrated new business plan</li> </ul> Ways to Contact Lisa Colantuono: <ul> <li>Email: <a href="mailto:lisa@aarpartners.com">lisa@aarpartners.com</a> or <a href="mailto:l2@aarpartners.com">l2@aarpartners.com</a></li> <li>Book: <a href="https://www.amazon.com/AARLisa-Characters-Pitch-Time-Starved-Execs/dp/0692662278/ref=sr_1_1?ie=UTF8&amp;qid=1500658074&amp;sr=8-1&amp;keywords=new+biz+in+140+characters" rel="nofollow" target="_blank">"@AARLlisa: New Biz in 140 Characters (or less)"</a></li> </ul> We’re proud to announce that <a href="http://hubs.ly/H06PywY0" rel="nofollow" target="_blank">Hubspot</a> is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 93: The Do’s and Don’ts of New Business, with Lisa Colantuono.