Craig Bommer's guest appearances

Craig Bommer

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Ben Shapiro

Bill Johnson

Sam Houston

Jeffrey Gitomer

David Young

Randy Cohen

John Ruhlin

James Madison

John Shumate

John Collins

Jesse Cole

Jim Kean

Kevin Kulp

John Barrows

Max Altschuler

OwlTail

After 15 years selling minor league hockey, Craig Bommer has now stepped into a great sales challenge: radio. Bommer discusses the parallels between the medium of radio and the live entertainment sports landscape, and how to keep selling longer after people attempt to diminish the relevance of both. Bommer talks about how enhancing the live experience, removing the discounting, only went so far because of the pressures from ownership to fill the building with butts in seats. Bommer covers several of the issues facing today's sports sales person, including whether group leaders are becoming more savvy to how much teams rely on their support. Twitter: @craigbommer

<p>After 15 years selling minor league hockey, Craig Bommer has now stepped into a great sales challenge: radio. Bommer discusses the parallels between the medium of radio and the live entertainment sports landscape, and how to keep selling longer after people attempt to diminish the relevance of both. Bommer talks about how enhancing the live experience, removing the discounting, only went so far because of the pressures from ownership to fill the building with butts in seats. Bommer covers several of the issues facing today's sports sales person, including whether group leaders are becoming more savvy to how much teams rely on their support. Twitter: @craigbommer</p>

Ep. 759 - Craig Bommer (SVP, iHeartRadio)