David Igono's guest appearances

David Igono

More Cheese Less Whiskers

Bedros Keuilian

Chris Hill

Mike Russell

Todd Herman

Chris Davis

Ari Meisel

Jim Hart

Paul Adams

Steve Sims

Jay Abraham

Justin Smith

Frank Kern

Vanessa Shaw

Jeff Moore

Linda McKissack

OwlTail

Today our guest is David Igono. Now, I don't know if you've noticed, but there are a lot of podcasts in the world right now! It seems like podcasts are becoming the hip, cool thing and David has a great concept for a podcast specializing in college golf.  Just like anything you create, you have to have an understanding of why your podcast exists. What is its purpose? For me, I’ve always found a podcast is not about generating leads, but it's more about converting leads. A podcast is more of a Profit Activator 3 vehicle, for educating and motivating people toward an outcome. It's a very noisy market right now so you still need to be able to do some lead generation. You're not going to be able to just put up your podcast and hope that people find it, but the good news is that you can be very specialized in the show you create, and that creates lots of opportunities for you. Once you get clear on who you want to be a hero to, then you really get an opportunity to be a market maker. This is something David and I spend a lot of our conversation figuring out today. You're really going to enjoy this episode, especially if you've been considering or if you have a podcast that you're trying to figure out its place in the world.   Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left &amp; I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today our guest is David Igono. Now, I don't know if you've noticed, but there are a lot of podcasts in the world right now! It seems like podcasts are becoming the hip, cool thing and David has a great concept for a podcast specializing in college golf.  Just like anything you create, you have to have an understanding of why your podcast exists. What is its purpose? For me, I’ve always found a podcast is not about generating leads, but it's more about converting leads. A podcast is more of a Profit Activator 3 vehicle, for educating and motivating people toward an outcome. It's a very noisy market right now so you still need to be able to do some lead generation. You're not going to be able to just put up your podcast and hope that people find it, but the good news is that you can be very specialized in the show you create, and that creates lots of opportunities for you. Once you get clear on who you want to be a hero to, then you really get an opportunity to be a market maker. This is something David and I spend a lot of our conversation figuring out today. You're really going to enjoy this episode, especially if you've been considering or if you have a podcast that you're trying to figure out its place in the world. Show Links:<a href="https://morecheeselesswhiskers.com/podcast/054" rel="nofollow" target="_blank">Show Transcript</a><a href="https://profitactivatorscore.com" rel="nofollow" target="_blank">ProfitActivatorScore.com</a> Want to be a guest on the show? Simply follow the '<a href="https://morecheeselesswhiskers.com/guest" rel="nofollow" target="_blank">Be a Guest</a>' link on the left &amp; I'll be in touch. Download a free copy of the <a href="http://breakthroughdna.com" rel="nofollow" target="_blank">Breakthrough DNA book</a> all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Ep054: David Igono