Petra Clayton's guest appearances

Petra Clayton

The Beauty Business Podcast

BoHoNews

Phil Jackson

Cheryl Janis

Lamees Hamdan

Gareth Jones

Stephanie Mitchell

Steve Davis

Melanie Bundock

Rachel Perry

Martin Picard

Helena Grzesk

Sarah Ronchetti

Franki Johnson

Stefania Rossi

Clare Cockell

Pete Scott

OwlTail

It’s the Fourth Day of The Beauty Business Podcast National Spa Week specials! On Tuesday we tackled the topic of marketing and now we’re expanding on that by focusing on PR and Comms or Public Relations and Communications to you and me.  I’ll be the first to admit to getting mixed up between Marketing, Comms and Public Relations  . . . so just how do they all fit together? Well, I met today’s special guest in one of the conferences I attended back when we were allowed to attend them in person and was truly amazed at the way she very clearly and simply explained PR and how to use it to grow your business.  Between you and me I’ve been trying to get her on the show since then. Joining us on this episode is the founder and CEO of Custard Communication, Petra Clayton. This may be a quick episode but it’s packed with practical tips and enlightening information all about PR.   National Spa Week Day 4 is Sponsored by: CryoAction   Episode Highlights and Takeaways: Who is Petra Clayton (5:43) Difference between PR and Marketing (7:45) The Corona Shift in Communications (14:08) Practical PR Tips During The Pandemic (19:10) Final Thoughts to Share (22:11)   Connect with Petra Clayton: Custard Communication   Sharing is Caring!  “PR is about positioning. It is about protecting your reputation. It’s about sharing what you’re doing through other channels.” – Petra Clayton   Help a colleague or someone you know who’d be interested in sharing this quote or episode.

It’s the Fourth Day of The Beauty Business Podcast National Spa Week specials! On Tuesday we tackled the topic of marketing and now we’re expanding on that by focusing on PR and Comms or Public Relations and Communications to you and me.  I’ll be the first to admit to getting mixed up between Marketing, Comms and Public Relations  . . . so just how do they all fit together? Well, I met today’s special guest in one of the conferences I attended back when we were allowed to attend them in person and was truly amazed at the way she very clearly and simply explained PR and how to use it to grow your business.  Between you and me I’ve been trying to get her on the show since then. Joining us on this episode is the founder and CEO of Custard Communication, Petra Clayton. This may be a quick episode but it’s packed with practical tips and enlightening information all about PR. <blockquote>National Spa Week Day 4 is Sponsored by: <a href="https://bit.ly/3kcatWp" rel="nofollow" target="_blank">CryoAction</a></blockquote> Episode Highlights and Takeaways: Who is Petra Clayton (5:43) Difference between PR and Marketing (7:45) The Corona Shift in Communications (14:08) Practical PR Tips During The Pandemic (19:10) Final Thoughts to Share (22:11) Connect with Petra Clayton: <a href="https://custardcommunications.com/" rel="nofollow" target="_blank">Custard Communication</a> Sharing is Caring! “PR is about positioning. It is about protecting your reputation. It’s about sharing what you’re doing through other channels.” – Petra Clayton Help a colleague or someone you know who’d be interested in sharing this quote or episode.

BBP 104 : The Magic of PR in an Experiential World featuring Petra Clayton

BHN reporter Eloise Hanson speaks to Petra Clayton, chair of the Hotel Marketing Association and CEO of Custard Communications, about ways to invest in relationships and build customer confidence, as well as raising the profile of the marketing team within hospitality.

Petra Clayton, HMA and Custard Communications, on marketing tips