Neil Backwith's guest appearances

Neil Backwith

The PRovoke Media Podcast

Hillary Clinton

Karen Kahn

Rory Sutherland

Sarah Lewis

Prince Andrew

Beth Comstock

Martin Sorrell

Sarah Hall

Tom Doctoroff

Tim Sutton

Brian Morrissey

Richard Edelman

Sunil John

Michael Hastings

Jack Martin

OwlTail

Chad Latz

Agency veteran Neil Backwith, who now consults for a number of highly-regarded UK PR firms, talks to Arun Sudhaman about how firms can optimize their commercial performance, and why so many continue to find this difficult. Cohn &amp; Wolfe digital innovation head Chad Latz also visits the show to talk about his key digital trends from Cannes and beyond.

Neil Backwith on agency profitability / Chad Latz on Cannes digital trends 