Kristen DeCosta's guest appearances

Kristen DeCosta

Growth Marketing Today

Nir Eyal

Michael B. Jordan

Kieran Flanagan

Jessica Mehring

Ed Fry

Patrick Campbell

Sujan Patel

Sean Ellis

Val Geisler

Aaron Krall

Josh Garofalo

Hiten Shah

Rand Fishkin

Jeff Davis

Corey Haines

OwlTail

The #1 killer of growth for SaaS company is churn. For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time. The problem is that only 44% of companies focus more closely on acquisition, while only 18% cited retention as a higher concern (source). In this episode, we have Kristen DeCosta, Growth Lead at ChurnBuster.io. Kristen shares some proven and simple strategies to reduce SaaS churn that kill growth.

The #1 killer of growth for SaaS company is churn. For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time. The problem is that only 44% of companies focus more closely on acquisition, while only 18% cited retention as a higher concern (source). In this episode, we have Kristen DeCosta, Growth Lead at <a href="http://ChurnBuster.io" rel="nofollow" target="_blank">ChurnBuster.io</a>. Kristen shares some proven and simple strategies to reduce SaaS churn that kill growth.

Reduce The #1 Killer of SaaS Growth (Churn) with Kristen DeCosta from ChurnBusters.io (GMT041)