Lindsay Piper Shaw's guest appearances

Lindsay Piper Shaw

Mind Of A Mentor

Podcast Coaching with Christine

Waves

Heather Osgood

Rob Walch

Lauren Zander

Angie Lee

Hilary Hendershott

Jared Easley

Heather Monahan

Annabelle Desisto

Tom Johnson

Tina Hedges

Keto Nutritionist

Caroline Carter

Doug Sandler

Sarah Pendrick

Taylor Loren

OwlTail

This week’s podcast mentor is Lindsay Piper Shaw, brand campaign strategist with Right Side Up. Lindsay is skilled at optimizing and scaling podcast ad initiatives, and especially loves educating newcomers to the podcasting medium. If you’re curious about the brand advertising and marketing side of the podcast industry, this conversation is for you. Learn more about: 🎧The data behind podcast trends🎧Why brands are so excited about the podcast space🎧Forecasts for the future of podcasting Connect with Lindsay Piper Shaw here:Instagram: https://www.instagram.com/lpshaw/ LinkedIn: https://www.linkedin.com/in/lindsaypshaw/ Twitter: https://twitter.com/lpshaw Website: http://www.lindsaypipershaw.com/about  Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: https://ossacollective.com/

This week’s podcast mentor is Lindsay Piper Shaw, brand campaign strategist with Right Side Up. Lindsay is skilled at optimizing and scaling podcast ad initiatives, and especially loves educating newcomers to the podcasting medium. If you’re curious about the brand advertising and marketing side of the podcast industry, this conversation is for you. Learn more about: 🎧The data behind podcast trends 🎧Why brands are so excited about the podcast space 🎧Forecasts for the future of podcasting Connect with Lindsay Piper Shaw here: Instagram: <a href="https://www.instagram.com/lpshaw/" rel="nofollow" target="_blank">https://www.instagram.com/lpshaw/</a> LinkedIn: <a href="https://www.linkedin.com/in/lindsaypshaw/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lindsaypshaw/</a> Twitter: <a href="https://twitter.com/lpshaw" rel="nofollow" target="_blank">https://twitter.com/lpshaw</a> Website: <a href="http://www.lindsaypipershaw.com/about" rel="nofollow" target="_blank">http://www.lindsaypipershaw.com/about</a> Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: <a href="https://ossacollective.com/" rel="nofollow" target="_blank">https://ossacollective.com/</a>

S02E09: Data-Driven Success with Lindsay Piper Shaw at Right Side Up

Podcast advertising is growing at tremendous speed so much so that it has surpassed TV advertising in its effectiveness. While this is an exciting side of marketing to enter into, it is different from digital in many ways because it is considered an offline media. In this episode, Lindsay Piper Shaw shares her insights on the world of podcast advertising. As a senior marketing consultant at Right Side Up, a leading growth marketing consultancy, Lindsay specializes in scaling podcasts for her clients which include Lyft and Quip. Before this, she worked with clients such as McDonald’s and Honda. We kick off this episode by sharing our own experience with podcast advertising.Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).  For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Podcast advertising is growing at tremendous speed so much so that it has surpassed TV advertising in its effectiveness. While this is an exciting side of marketing to enter into, it is different from digital in many ways because it is considered an offline media. In this episode, Lindsay Piper Shaw shares her insights on the world of podcast advertising. As a senior marketing consultant at Right Side Up, a leading growth marketing consultancy, Lindsay specializes in scaling podcasts for her clients which include Lyft and Quip. Before this, she worked with clients such as McDonald’s and Honda. We kick off this episode by sharing our own experience with podcast advertising.Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade.<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWI1NkUxRnZmaExyczFLbFlJQmk2eUlWd282UXxBQ3Jtc0tuVU9fOVVoN3NXMldWSElORVYxSExqV3N4ZXdTTUhIZzNUQkpRQWFfRENWc2lhU0JDTnVzWk5jTkNWNDZrTkxKdEZxYnpuZnY0Ym1EMFJPQy16amppNW5rRzM0NW9aWVl3V3JIMUQ0Q252V2NBNHJMQQ&amp;q=https%3A%2F%2Fwww.arcadearcade.ca%2F&amp;v=JGykvw-xwCQ" rel="nofollow" target="_blank"> https://www.arcadearcade.ca/</a>

S02 E04: Podcast Advertising and Why the Future of Customer Acquisition is Offline with Lindsay Piper Shaw of Right Side Up

Summary: Lindsay Piper Shaw, an advertising campaign strategist with a passion for optimizing and scaling podcast initiatives shares tips on how to monetize your podcast with advertising in this week's episode.  Lindsay is a Senior Marketing Consultant with Right Side Up - a podcast advertising company and has her own podcast: a murder mystery called “Murder We Wrote.”    Important Time Codes:  5:00 Think about brands you love - how to cold call? You need 5,000 downloads per episode in a 30-day window if you want to attract advertisers 10:00 We don’t like more than 4 ads in an episode 11:00 I know we all want to make money with more ads, but I want to be very cognizant of the cistern experience.  What is a CPM? Let's do the math: The average cost per 1,000 downloads is $25 dollars. So, if you have 5,000 that would mean you make $125 in ad revenue per episode.  Helpful TOOL:  Rate Calculator 15:00 How adverting agencies are tracking the success 17:00 Why you need a supplemental income when you start podcasting ?If I’d advise podcasters of one thing, I’d tell them to focus on growth." - Lindsay Piper Shaw    19:00 Strategies for growth:   “ad-swapping” with shows with overlapping audiences use every tool that you have available social media Reddit talking with other podcasters about what’s worked with them If you love an Etsy store, write to them and say "hey, I really love to push an ad for your product in exchange for you sharing about it on your social media?    How To make your  RATE CARD &amp; Pitch Deck! 34:00 Midroll, host-read, and other ad jargon.  39:54 How to successfully deliver a podcast ad that WORKS Right Side Up website Contact Lindsay on Twitter: @lpshaw

Summary: Lindsay Piper Shaw, an advertising campaign strategist with a passion for optimizing and scaling podcast initiatives shares tips on how to monetize your podcast with advertising in this week's episode.  Lindsay is a Senior Marketing Consultant with Right Side Up - a podcast advertising company and has her own podcast: a murder mystery called “<a href="https://www.murderwewrotepodcast.com/" rel="nofollow" target="_blank">Murder We Wrote.</a>”  Important Time Codes:  5:00 Think about brands you love - how to cold call? You need 5,000 downloads per episode in a 30-day window if you want to attract advertisers 10:00 We don’t like more than 4 ads in an episode 11:00 I know we all want to make money with more ads, but I want to be very cognizant of the cistern experience.  What is a CPM? Let's do the math: The average cost per 1,000 downloads is $25 dollars. So, if you have 5,000 that would mean you make $125 in ad revenue per episode.  Helpful TOOL:  Rate Calculator 15:00 How adverting agencies are tracking the success 17:00 Why you need a supplemental income when you start podcasting ?If I’d advise podcasters of one thing, I’d tell them to focus on growth." - Lindsay Piper Shaw  19:00 Strategies for growth:  <ul> <li>“ad-swapping” with shows with overlapping audiences</li> <li>use every tool that you have available</li> <li>social media</li> <li>Reddit</li> <li>talking with other podcasters about what’s worked with them</li> <li>If you love an Etsy store, write to them and say "hey, I really love to push an ad for your product in exchange for you sharing about it on your social media?</li> </ul> How To make your <a href="https://drive.google.com/drive/u/0/folders/1j5Eo7ilj03j8nw3D7K0yHs9AXWnTHdVU" rel="nofollow" target="_blank"> RATE CARD &amp; Pitch Deck</a>! 34:00 Midroll, host-read, and other ad jargon.  39:54 How to successfully deliver a podcast ad that WORKS Right Side Up <a href="https://rightsideup.com/" rel="nofollow" target="_blank">website</a> Contact Lindsay on Twitter: <a href="https://twitter.com/lpshaw?lang=en" rel="nofollow" target="_blank">@lpshaw</a>

8. How To Monetize Your Podcast With Ads | Lindsay Piper Shaw