Michael Lummus's guest appearances

Michael Lummus

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Oli Gardner

Darian Shirazi

Julie Lyle

Heather Dubrow

Victor Cho

Jeff Sanders

Rand Fishkin

Laura Petersen

Chris Moody

Frank Luntz

Mark Organ

Nick Bell

Rob Salkowitz

Brian Wong

David May

OwlTail

Michael Lummus leads Digital Marketing strategy for Teradata. Teradata is a giant in the field of marketing optimization. The company works with 10,000 professionals across 43 countries helping organizations collect, integrate, and analyze all of their data so they can know more about their customers and do more of what’s really important. Teradata’s marketing and analytic applications—available on premise or in the cloud – leverage data to improve marketing effectiveness, determine profitability, and forecast demand.

<p>Michael Lummus leads Digital Marketing strategy for Teradata. Teradata is a giant in the field of marketing optimization. The company works with 10,000 professionals across 43 countries helping organizations collect, integrate, and analyze all of their data so they can know more about their customers and do more of what’s really important. Teradata’s marketing and analytic applications—available on premise or in the cloud – leverage data to improve marketing effectiveness, determine profitability, and forecast demand.</p>

006: Michael Lummus: Designing Better Experiences Through ‘Paid’ and ‘Owned’ Integration