Susan Coghill

5 Podcast Episodes

How entertainment, brand mascots and creative testing delivered a winner for Tourism Australia - Susan Coghill

How entertainment, brand mascots and creative testing delivered a winner for Tourism Australia - Susan Coghill

Susan Coghill is the Marketing Director at Tourism Australia and they've got one of the best performing ads on the Syste... Read more

8 Nov 2022

52mins

Tourism Australia CMO Susan Coghill Discusses Australia’s New $125M Campaign “Come and Say G’Day”

Tourism Australia CMO Susan Coghill Discusses Australia’s New $125M Campaign “Come and Say G’Day”

Susan Coghill is the Chief Marketing Officer of Tourism Australia. Susan and her team have just launched a new campaign ... Read more

23 Oct 2022

43mins

Similar People

Tourism Australia CMO Susan Coghill: Search volumes up 160%; Times Square, Piccadilly Circus billboards spearhead Oz ad blitz; Local CX, unique ID trial expands to UK, Singapore for post-cookie travel crunch

Tourism Australia CMO Susan Coghill: Search volumes up 160%; Times Square, Piccadilly Circus billboards spearhead Oz ad blitz; Local CX, unique ID trial expands to UK, Singapore for post-cookie travel crunch

With the largest social media following in the world as a tourism destination – 17 million – an international advertisin... Read more

28 Feb 2022

27mins

Susan Coghill on telling the story of brand Australia

Susan Coghill on telling the story of brand Australia

Susan Coghill, Chief Marketing Officer at Tourism Australia sits down with Mark Jones to discuss scenario planning, wha... Read more

4 Aug 2021

30mins

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Susan Coghill - CMO, Tourism Australia

Susan Coghill - CMO, Tourism Australia

In this, the first episode of Season 3, we talk to Susan Coghill the Chief Marketing Officer for Tourism Australia. Susa... Read more

11 Dec 2020

22mins

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