Ray Cao's guest appearances

Ray Cao

The Nice Guys on Business

Better Product

The CPG Guys

Christy Whitman

Arianna Huffington

Sally Kohn

Alissa Daire Nelson

Daphne Scott

Chris Bailey

Chris Westfall

Jill Schlesinger

Laura Roeder

Phil Jones

Jeffrey Gitomer

Jason Hartman

Lars Hedenborg

Krista Mashore

Gary Vaynerchuk

OwlTail

One of the guests we're bringing back is from the Big Bets in Product series. In The Minute, Ray Cao, the Managing Director and Global Head of Product Strategy and Operations of Tik Tok, answers Christian's big question about what the future has in store for the social media platform.

One of the guests we're bringing back is from the Big Bets in Product series. In The Minute, Ray Cao, the Managing Director and Global Head of Product Strategy and Operations of Tik Tok, answers Christian's big question about what the future has in store for the social media platform.

The Minute: The Future of Tik Tok with Ray Cao

When you think of TikTok, what comes to mind? Dancing. Lip Singing. Viral content. Ray Cao is the Managing Director and Global Head of Product Strategy and Operations at Tik Tok. He spent six and a half years helping to build Google Shopping before helping TikTok break out in Southeast Asia.  With his robust background in advertising, Ray’s a perfect fit to help the short-form video platform take on its next bet “providing the cutting edge product to business partners” through advertisement opportunities.  “So even though it's an advertising business model, we're still serving the purpose of generating interesting content for the user so that they don't feel that it's intrusive.” - Ray CaoIn the conversation with Christian, Ray challenges the way advertising is thought about and it may change your viewpoint too.

When you think of TikTok, what comes to mind? Dancing. Lip Singing. Viral content. Ray Cao is the Managing Director and Global Head of Product Strategy and Operations at Tik Tok. He spent six and a half years helping to build Google Shopping before helping TikTok break out in Southeast Asia. With his robust background in advertising, Ray’s a perfect fit to help the short-form video platform take on its next bet “providing the cutting edge product to business partners” through advertisement opportunities.  “So even though it's an advertising business model, we're still serving the purpose of generating interesting content for the user so that they don't feel that it's intrusive.” - Ray CaoIn the conversation with Christian, Ray challenges the way advertising is thought about and it may change your viewpoint too.

Changing the Way Users Experience Ads with Ray Cao, TikTok

 Reach Us Here: Doug- @DJDoug Strickland- @NiceGuyonBiz  Ray- @ray_cao   On Facebook: The Nice Guys Community page  Become a patron and support the podcast at www.Patreon.com/NiceGuys   Show Notes by Production Assistant - Anna Nygren   Intro   Patreon, Patreon, wherefore art thou Patreon?    Marketing Science   Exact Media is the AirBnB for marketing    They use the audience of one company to promote another company  The big brand is getting paid for letting that company promote    People don’t focus enough on whether or not they’ve got the audience’s attention  Check out Exact Media’s Connections    For those who don’t have a strong financial platform, this will put you in front of big brands and let them bid on your product      Closing Lines   Punch above your weight!    Contact:  Email: rc@exactmedia.io  LinkedIn: https://www.linkedin.com/in/raycao/?ppe=1   TurnKey Podcast- You're the expert, let us help you prove it. Click for more info   Text “NiceGuys” to 31996 for bonus material and to be entered to win a FunkNfans T-Shirt every week.   Proud to be affiliated with the C-Suite Radio Network   and the Greatness Podcast Network   Doug and Strickland’s Stuff:  Amazon #1 Best selling book  Nice Guys Finish First.  Business Building Bootcamp (10 Module Course)   Partner Links:  Amazon.com:  Click before buying anything. Help support the podcast.  Sign up for Sanebox free and get a $10.00 credit on us: The best way to get a handle on your E-Mail. Interview Valet:  Get interviewed on top podcasts and share your message.  Acuity Scheduling: Stop wasting time going back and forth scheduling appointments  Survey:  Take our short survey so The Nice Guys know what you like.   Nice Guys Links  Subscribe to the Podcast Niceguysonbusiness.com   You can text Doug anytime at 410-340-6861, of if you just want to leave us a message or record an intro to the show, call 4242 DJ DOUG (1-424-253-3684)   Promise Statement:  To provide an experience that is entertaining and adds value to your life.   Don't underestimate the Power of Nice.

Reach Us Here: <a href="https://twitter.com/djdoug" rel="nofollow" target="_blank">Doug- @DJDoug</a> <a href="https://twitter.com/NiceGuyonBiz" rel="nofollow" target="_blank">Strickland- @NiceGuyonBiz</a> <a href="https://twitter.com/ray_cao" rel="nofollow" target="_blank">Ray- @ray_cao</a> On Facebook: <a href="http://www.niceshortcut.com" rel="nofollow" target="_blank">The Nice Guys Community page</a> Become a patron and support the podcast at <a href="http://www.Patreon.com/NiceGuys" rel="nofollow" target="_blank">www.Patreon.com/NiceGuys</a> Show Notes by Production Assistant - <a href="http://www.annavnygren.com/" rel="nofollow" target="_blank">Anna Nygren</a> Intro <ul> <li> <a href="https://www.patreon.com/NiceGuys" rel="nofollow" target="_blank">Patreon</a>, <a href="https://www.patreon.com/NiceGuys" rel="nofollow" target="_blank">Patreon</a>, wherefore art thou <a href="https://www.patreon.com/NiceGuys" rel="nofollow" target="_blank">Patreon</a>?</li> </ul> Marketing Science <ul> <li> Exact Media is the AirBnB for marketing</li> <li> <ul> <li> They use the audience of one company to promote another company</li> <li> The big brand is getting paid for letting that company promote</li> </ul> </li> <li> People don’t focus enough on whether or not they’ve got the audience’s attention</li> <li> Check out Exact Media’s <a href="https://www.exactconnections.com/" rel="nofollow" target="_blank">Connections</a></li> <li> <ul> <li> For those who don’t have a strong financial platform, this will put you in front of big brands and let them bid on your product</li> </ul> </li> </ul> Closing Lines <ul> <li> Punch above your weight!</li> </ul> Contact: Email: rc@exactmedia.io LinkedIn: <a href="https://www.linkedin.com/in/raycao/?ppe=1" rel="nofollow" target="_blank">https://www.linkedin.com/in/raycao/?ppe=1</a> <a href="http://eepurl.com/cd5mvb" rel="nofollow" target="_blank">TurnKey Podcast- You're the expert, let us help you prove it. Click for more info</a> Text “NiceGuys” to 31996 for bonus material and to be entered to win a FunkNfans T-Shirt every week. <a href="http://www.c-suiteradio.com/shows/nice-guys-business-podcast/" rel="nofollow" target="_blank">Proud to be affiliated with the C-Suite Radio Network</a> <a href="https://bb.bixel.io/v1/track/click/05e8b0a5-3a1d-2ea3-1e58-100d1fba0120/gm%3A15bea63188e43542/strickb4%40gmail.com/?https%3A%2F%2Fwww.greatnesspodcastnetwork.com%2Fnice-guys-on-business=" rel="nofollow" target="_blank"> and the Greatness Podcast Network</a> Doug and Strickland’s Stuff: Amazon #1 Best selling book <a href="https://www.amazon.com/gp/product/162865161X/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=162865161X&amp;linkCode=as2&amp;tag=nice041-20&amp;linkId=3d6ac7a2a3357520ea482e4ee3d1a582" rel="nofollow" target="_blank"> Nice Guys Finish First</a>. <a href="http://www.nice-guys-finish-first.thinkific.com/courses/build-your-business-by-building-your-network" rel="nofollow" target="_blank"> Business Building Bootcamp</a> (10 Module Course) Partner Links: <a href="http://www.amazon.com/?tag=nice041-20" rel="nofollow" target="_blank"> Amazon.com</a>: Click before buying anything. Help support the podcast. <a href="https://bb.bixel.io/v1/track/click/05e8b0a5-3a1d-2ea3-1e58-100d1fba0120/gm%3A159ff1fbab18e12d/strickb4%40gmail.com/?https%3A%2F%2Fwww.sanebox.com%2Fniceguys=" rel="nofollow" target="_blank"> Sign up for Sanebox free and get a $10.00 credit on us:</a> The best way to get a handle on your E-Mail. <a href="http://interviewvalet.com/?oprid=926" rel="nofollow" target="_blank">Interview Valet</a>:  Get interviewed on top podcasts and share your message. <a href="https://acuityscheduling.com/?kw=YToxMjcyMzkwNA%3D%3D" rel="nofollow" target="_blank"> Acuity Scheduling</a>: Stop wasting time going back and forth scheduling appointments Survey: <a href="http://survey.podtrac.com/start-survey.aspx?pubid=kITwCzjvJSaQ&amp;ver=short" rel="nofollow" target="_blank"> Take our short survey so The Nice Guys know what you like</a>. Nice Guys Links <a href="https://itunes.apple.com/us/podcast/the-nice-guys-on-business/id966086057?mt=2" rel="nofollow" target="_blank"> Subscribe to the Podcast</a> <a href="http://www.niceguysonbusiness.com" rel="nofollow" target="_blank">Niceguysonbusiness.com</a> You can text Doug anytime at 410-340-6861, of if you just want to leave us a message or record an intro to the show, call 4242 DJ DOUG (1-424-253-3684) Promise Statement: To provide an experience that is entertaining and adds value to your life. Don't underestimate the Power of Nice.

394: Exploring the Vantage Points of Marketing with Ray Cao